Chapter 936： Strategic PR

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Teddy Bell had a big slack. Although he had expected that public relations and social situations would be very difficult, he still underestimated the complexity of the relationship between people in society. After a preview, he billions of brain cells will die. .

Looking at Eden Hudson sitting on the sofa and rubbing his shoulders, Teddy Bell couldn't help but wonder, Eden Hudson, the iceberg, seemed to hate this kind of entertainment the most, because when he first met him, In fact, Eden Hudson hardly speaks, even if he occasionally utters a word or two, it is the kind of poisoning that kills people. Damn it, but in fact, he still doesn't like socializing, because Eden Hudson has a kind of distrust of others in his bones. However, after this consecutive week of previews, Eden Hudson was easier than Teddy Bell. What's going on?

"Aren't you tired?" Teddy Cheryl doesn't have the skills of Evan Bell. He can read Eden Hudson's movements and eyes, so he is more accustomed to asking directly. Over the years, the two of them have Individuals can also be called very good friends. Whether they are the most important core members of Studio Eleven, or as friends who get along under the same roof at Eleven Princes Street, they are very harmonious.

Eden Hudson glanced at Teddy Bell, didn't speak, his hands were still pinching his shoulders in turn One of the symptoms left after working for too long, so it must be massaged frequently. Eden Hudson is doing it now.

Teddy Bell read the word "crap" in Eden Hudson's eyes, didn't care, and then said, "You don't think the socials at these previews are cookie-cutter, spiritual Tired? You still have the energy to deal with these association members all the time."

The judges of any awards ceremony are composed of various associations. Take the most authoritative Oscar Awards as an example. The judges of the Oscars are members of the Academy of Motion Picture Arts and Sciences, but all the members of the Academy are All are from various associations. Its members are divided into fifteen guilds, namely Actors, Art Directors, Cameramen, Directors, Makeup, Documentaries, Executives, Film Editing, Music, Production, Public Relations, Short Films and Feature Animation , sound effects, visual effects, screenwriting, and more. //Then, directors have directors' unions, actors have actors' unions, and screenwriters have screenwriters' unions... In other words, the members of the academy are actually members of various American associations. After they enter the academy, they can Qualified to be one of the jurors at the Oscars

Similarly, the Golden Globes are selected by the Hollywood Foreign Press Association, the Grammys are selected by the National Recording and Science Society, the Emmys are selected by the Academy of Television Arts and Sciences, and the Tony Awards are selected by the American Dramatic Association. ...The members of various associations are often staggered, which is often said to have multiple roles. For example, Evan Bell is now a member of various associations such as the Directors Guild, Actors Guild, and Screenwriters Guild.

As mentioned before, Tony Award winners will have a better reputation in the industry, that is, because the members of the American Drama Association have enough authority in the professional field, and their influence on various associations should not be underestimated.

Therefore, after Evan Bell won the Tony Award, the American Academy of Motion Picture Arts and Sciences did not have a small number of judges for Evan Bell's change. The senior member of the Academy, Sid Ganis, appreciated Evan Bell at the beginning, not only His personal views also represent the views of many judges sent by the academy.

The so-called Oscar PR is actually to meet with members of various associations, gather everyone together in the name of the preview, watch the movie, and then promote the movie, so that the members of the association will be more impressed with the movie, or make DVDs CDs, sent to each judge, so that everyone can watch their own works or less, the purpose of public relations is to let more judges see their works! The more judges who have seen a movie, the more beneficial it will be for the movie. Also, although the "human affection" involved in social situations cannot be measured in money, it has an inestimable role in the judges' judgment.

A 1998 "Shakespeare in Love" was released by Miramax. At the time, the film was not well-received because the quality was still not good enough. However, under the intensive public relations work of the Weinstein brothers, they not only entered the Oscar nomination list as a dark horse, but also defeated outstanding movies such as "Saving Private Ryan" and "Life is Beautiful". She won seven awards, including Best Picture, Best Actress, Best Supporting Actress, Best Original Screenplay, Best Original Music, Best Costume Design, and Best Art Direction. It is definitely a wonderful thing in the history of Oscar PR. .

Every few years, a film critic makes a tally of the most misnomered best picture Oscars of the past few years, and "Shakespeare in Love" is always on the list. It's not that this movie is bad, but it's not good enough, at least not better than "Saving Private Rui" and "Life is Beautiful". Therefore, "Shakespeare in Love" has also become a famous case of public relations victory in Oscar history. It can be seen that, The Weinstein brothers have a solid foundation in Oscar PR.

Led by the Weinstein brothers, Teddy Bell and Eden Hudson have been holding previews over the past week, meeting with members of the various associations. It is not difficult to find that although Evan Bell has had unpleasant experiences with the college before, the representatives of the old-fashioned forces such as Frank Pearson, the president of the college, are still not shy about Evan Bell, but the people who support Evan Bell within the college There are not a few, and the college has a good impression of Evan Bell's professional image.

However, I deal with members of various associations every day, not only to keep talking about the excellence of "mysterious skin", but also to communicate with each other in social situations. After each conversation, it is like finishing a battle. , It makes people mentally tired♀ It feels like walking through the crowd with a fake smile mask. Over time, I even forget why I put on this mask and how to take it off.

But obviously, Eden Hudson has a different idea than Teddy Bell, "talking to them, you can always find out secrets that you can't hear normally♀ It's a very interesting thing." Sure enough, Eden Hudson, who was burning with the fire of gossip, not only did not feel tired, but he was clearly enjoying it.

"You treat them as old maids who have been alone for many years, or lonely aunts who have been trapped in family life for a long time and can't be liberated, and then communicate from the perspective of a listener. You will find that this is not actually the case. A kind of socializing, but a great time to snoop on other people's secrets." Eden-Hudson's expression was very calm, as if he took it for granted, seeing an iceberg there saying big things, this kind of violation Feelings often confuse Teddy Bell, even after knowing Eden Hudson for years.

"Besides, they're not exactly the same. It's like a wrestling match, with different styles of play." Eden Hudson is still pinching his shoulders, but speaking a little faster, Teddy - Bell knew that Eden Hudson was a little excited when he talked about a topic he was interested in. "The Hollywood Foreign Press Association is just a show. When you are wrestling, you don't need to exert any force. Just put your shoulders on their shoulders and let them go up and down on you, and they will be very satisfied."

Teddy Bell sat down beside Eden Hudson, put his feet on the table, and, looking back, it was true. The Hollywood Foreign Press Association just likes to drink and to flatter each other, and often talk about it in one night, and there is nothing substantial.

Of course, because they are all journalists, they can learn a lot of gossip from their mouths.

"Most people in the director's union are relatively strong, they like to take the initiative to attack, you should not refute their comments too directly, you should say, 'Yeah, you are right, but I think there should be other interpretations. ,. Of course, if you don't have a lot of ideas, or if you just get distracted, just nod your head and they'll be satisfied." Eden-Hudson said directly, "It's like when you are wrestling, you are pressed on From now on, whatever the director pushes, it will be done, that's the truth." Teddy Bell thinks Eden Hudson's metaphor is sharp, but it's true. Directors are more or less controlling**, their ideas are not easy to change, they are more used to acting according to their own ideas. Therefore, in fact, for directors, the most important award will never be the Oscar, but the Best Director Award of the Directors Guild. This is the greatest affirmation for the director, because it is definitely not easy to get the recognition of peers. . Of course, Oscar's weight is not light.

"The Actors Guild has all kinds of things They like to be lively, that is, in a wrestling match, the feeling of being evenly matched, they are also more difficult to deal with, because their ideas are always changing♀The feeling of confrontation is the most troublesome. "Eden Hudson pouted, as if he had some criticisms of the Screen Actors Guild," but fortunately, the Screen Actors Guild seems to have a good impression of Evan, so it's not too wordy. It's the Screenwriters Guild, a All of them are mavericks, talking to them is like a quarrel, I guess this is the most intense wrestling match..."

Only Eden Hudson would describe awards season PR as a wrestling match. But I have to admit that most of what Eden Hudson said is true. Thinking about it now, Teddy Bell suddenly feels that these public relations occasions are really happy.

"How about it, which association are you going to meet later?" After Eden Hudson finished speaking, he didn't seem to realize how funny the analogy just now was, so he changed the subject casually.

"Should be the executive..." Teddy Bell wasn't sure either.

Eden Hudson shrugged, "Now, let's stop wrestling, play Tai Chi."

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