Chapter 655： Buyer's vision

655 Buyer's Vision

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"'Eleven'? What brand is this?"

Created by Evan Bell, recommended by Karl Lagerfeld with Tom Ford and Christopher Bailey, Victoria Beckham, Leonardo DiCaprio, Gisele Bundchen are sure to attend A brand, then, I really want to see it

"However, the 'Eleven' catwalk is right after Louis Vuitton, and the next is Lanvin's catwalk"

Fashion Week is like this. Big brands gather, and the catwalk is overwhelmed. You can eat a sandwich in the gap between the show and the show. So, let's go to the show together.

Even Paris Fashion Week did not expect that an "October" brand could produce such an effect. After all, this is just the fledgling work of an "unknown" designer, if it weren't for the effect of Evan Bell , and Karl Lagerfeld's guarantee, not to mention the catwalk, even a static display may not be able to find a suitable location After all, the fashion industry has always been so cruel

However, due to external reasons one after another, especially the appealing power of Evan Bell and Karl Lagerfeld, "Eleven" has gained attention that is inconsistent with its qualifications.

Despite this, no one could have predicted that the hot Catherine Bell on the catwalk finally decided to increase the seats on the show, only considering that many fans would come to watch the catwalk for Evan Bell. The "Pirates of the Caribbean" trend is completely in France and the United Kingdom. Not inferior to the momentum in the United States, it is estimated that the catwalk is to rely on these fans to support the show, but the fact is that the popularity of the scene has made all reporters and all industry insiders overwhelmed

Not to mention that the 600 seats in the audience were full, there were still a steady stream of people after the opening, especially after hearing the list of the audience in the first row, the scene was crowded, and people could not help but worry about whether the black tent would was blasted

Karin Lofield sat with Karl Lagerfeld, Tom Ford, Christopher Bailey, Victoria Beckham brought her husband to the catwalk, and the two showed Enai Lai in the front row Leonardo DiCaprio flew in from the United States in order to cheer for his friends, sitting next to his world-famous model girlfriend Gisele Bundchen

Keira Knightley and her rock band boyfriend also appeared on the front row; and Orlando Bloom was also a front row audience for the first time at Fashion Week. As we all know, the "Pirates of the Caribbean" triangle is now popular worldwide

Paris Hilton has always been busy at Fashion Week, but she appeared in the front row of the "Eleven" show, making people speculate whether she has ulterior motives for the charismatic Evan Bell, the absolutely powerful Kate Moore in the world After Si left the Louis Vuitton show, she actually came to the "Eleven" show

And Drew Barrymore and Cameron Diaz, the two "Charlie's Angels", will appear, and the media credits Drew Barrymore and Evan Bell for their cooperation in "Death Illusion". Lou Barrymore is the producer of "Death Illusion" and is one of Evan Bell's boles, and Cameron Diaz also brings his inseparable and in love boyfriend Justin Timberlake. During Paris Fashion Week, two people sat in the front row of the "Eleven" show, and the Beckhams and the opposite pair successfully attracted the attention of many media at the scene.

And two years ago, Monica Bellucci and her husband Vincent Cassel, who swept the world with "The Beautiful Legend of Sicily", also appeared in the front row, making the media marvel at the crowd of stars on the scene today.

In addition to the stars, the appearance of top fashion magazines such as "Gentleman", "Madame Figaro", "fhm Men's Gang", "i-d", etc., although not as shocking as Karin Lofield, but the editors-in-chief of so many fashion magazines The figure also opened people's eyes

Even if all other factors aside, "Evan Bell" alone is enough to make reporters flock to the scene, but the fact is that although forty media reporters gathered at the scene, it still seems too few, and then there are nearly 30. A number of reporters squeezed into the show like a tide, and there were forty or fifty reporters outside the field who could not enter because they were late, so they could only hold their heads outside and feel annoyed.

Looking at the star-studded show, it may not be as shocking as the big names like Louis Vuitton and Lanvin, but the topicality is absolutely breathtaking. Who would have thought that a complete brand could create such a star-studded show. Audience lineup

Roland Gasquet is a senior buyer. He has six years of experience in the profession of buyer, which makes him the trustee of many large department stores in Europe. I hope he can bring enough to his company. Excellent brand, driving sales of department stores

This year, Roland Gasquet is employed by Galeries Lafayette to participate in Paris Fashion Week for the third consecutive year, which is an honor for a professional buyer

Galeries Lafayette, the full name is Galeries Lafayette Paris f. This department store, which was born in 1993, is located at No. 40 Boulevard Haussmann, next to the Paris Opera House. She was once famous in Europe for its luxurious palace-like decoration. The golden carvings were originally set, and the people who came and went were graceful, and it was like returning to the Middle Ages in a trance. They danced gracefully under the shining of the sun and broken gold, which made the enjoyment of shopping sublime.

Today, the meaning of Galeries Lafayette has gone out of the category of a department store and has become the epitome and source of Parisian fashion culture. The reason why the "Galeries Lafayette" is enduring is not only because they own almost all the fashion brands in the world, but also Because of their global vision and cultural vision, Galeries Lafayette is not only the No. 1 department store in France, but also the No. 1 department store in Europe and the world

Roland Gasquet's task at Paris Fashion Week was not easy. He had to make a catalogue for Galeries Lafayette next spring and summer. The most worthy brands in the selection were basically covered by Galeries Lafayette's current brands. Most of the existing brands, but Roland-Gasquet needs to examine not only the emerging brands and designers, but also the trend of the existing brands this season, which is very important for Galeries Lafayette when formulating a season publicity plan. important

However, this job is nothing to Roland Gasquet. It has been the case for the past few years. He has already experienced a lot of battles. In Roland Gasquet's work schedule today, " The inspection of "Eleven" is second only to the work of Louis Vuitton's catwalk, mainly because "Eleven" is a brand, and Karl Lagerfeld's recommendation is also crucial. As for Evan Bell...here is fashion boundary

When Roland Gasquet arrived at the "Eleven" show, it was a little late. He only found a place in the third row of the audience, but when he saw the lineup of the audience in the first row, he was a little dumbfounded. Although it has been expected that because of the call of the fashion king, the scene will never be deserted today. Even if there is only Karl Lagerfeld as a sign, the "October" show will not be clean, but the liveliness of the scene still makes Roland Garth Quat was stunned

But soon, the catwalk began, and Roland Gasquet withdrew his attention and began to devote himself to his work. As a buyer, what he needs to observe is a brand's grasp of the design context, and the important thing is the audience's understanding of the design. feedback attitude, and then measure the position of this design in the trend of the season, as well as the ability of this design to drive sales

If you want to enter Galeries Lafayette, you can't just enter any cat, dog or dog. You must have absolute sales strength. Otherwise, even if Roland Gasquet recommended this brand to enter Galeries Lafayette, the sales of this brand are not strong. Can't even pay the rent - the rent of Galeries Lafayette is not a small number, so what is waiting for this brand is to be eliminated by Galeries Lafayette

The sensation of Evan Bell's appearance is a positive signal for Roland Gasquet. This suit is attractive to the audience. Next, the design concept of the "Eleven" Junior series is gradually presented In front of Roland Gasquet, designer Catherine Bell's challenge to traditional menswear couldn't be more obvious, and in Roland Gasquet's view, this is a good perspective

The traditional men's clothing market is now like a stagnant pool. It has been a long time since nothing has been created, so designers focus on women's clothing: everyone knows that women's money is the best to earn, while men, never You will spend too much money on clothing, but you can also think about it from a different perspective. The men's clothing market has not developed at all. It's not that men don't want to spend money on clothing, but the cookie-cutter men's clothing doesn't drive men's shopping*, even their girlfriends. Dressed up for boyfriend now, Kathryn Bell challenges

Roland Gasquet first thought that Catherine Bell's juvenile series has a good grasp of masculine charm. This set of clothes is enough to evoke the idea of ​​​​women dressing for men, because Catherine Bell successfully Women Believe: Men Who Dress Like This Can Be Glamour

At the same time, Catherine Bell's grasp of design is also refreshing. Roland Gasquet personally believes that this style can definitely occupy a place in the spring and summer fashion of the season. Taking advantage of her free time, Roland - Gasquet looked at the expressions of the audience in the first row. He clearly saw the joy on Karin Lofield's face. Roland Gasquet couldn't help showing a reassuring smile.

So what about men? Would a man want to buy this kind of clothes?

At this moment, the music changed and it became the "catalyst" of Linkin Park and Evan Bell. Roland Gasquet knew that the first spring collection was over, and the second set of clothes was about to debut.

Roland Gasquet's pupils narrowed slightly when he saw Evan Bell who appeared again, this is what a man wants

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