Chapter 650： fashion week

Today's second update... Please recommend... Please subscribe! Paris in autumn, under Monet's brush, is a golden color, a golden color where romance and elegance coexist. In the incomparably clear air of Paris, the golden sunshine and the golden ginkgo leaves cover the whole city with a warm color. The autumn sunshine, the accordion on the street, the green lawn, the pleasant coffee fragrance, and the classical urban charm, floating freely in the rustling breeze, relaxed, leisurely, and a little graceful. There are golden fallen leaves rustling on the paths, in the parks in the middle of the street, on the roofs, in the cafes and cafes, and even on the shoulders of pedestrians, adding a splendid color to the city. The excitement of summer and the desolation of winter make the autumn in Paris beautiful, and the **** romantic petty bourgeoisie makes people reluctant to part.

You can dislike Paris, but you can't deny that Paris has a different atmosphere.

On both sides of the gravel path are neat and green lawns, and then there are small flower beds and rows of plane trees. The green, yellow, and red are all intertwined in the sight, creating a quiet and peaceful place. The trails are colorful and lively. Dressed up, people chatting and laughing down the trail, and attending Parisian fashion is definitely something to be happy about, because it's a feast.

Today is the fourth day of the opening of Paris Fashion Week. The major fashion brands are on stage, and the popular elements of next year's spring and summer will be displayed on everyone's face. Generally speaking, fashion week is divided into two parts, one is catwalk and the other is static exhibition. Whether it is the former or the latter, it is a carnival feast for fashion people, magazine editors, and fashion lovers.

In this wave... Evan Bell's understanding of the four major fashion weeks is limited to the simple definition of "fashion show", but when the "Eleven" brand also joined the feast, Evan Yibel Bell really understands the significance of the existence of the four major fashion weeks.

The main task of the four major fashion weeks is to go to the world to show the trend of the major brands for the next season of clothing, which is beyond doubt. But the ultimate goal of trend and fashion is the market. Regardless of whether it is out of the box in London, the local Milan, or the commercial New York, or the dream of Paris, the original purpose of the four fashion weeks is trade... Because art no longer eats human fireworks... In the end, it still needs the support of the market, otherwise even the There is no source of funding for fashion weeks, so it can't go on, and what art is there to talk about. New York Fashion Week brings this to the fore, and the other three fashion weeks are no exception.

So... the real protagonists of the four major fashion weeks are not designers, not fashion celebrities, but fashion lovers and fashion buyers. The so-called buyer...is a profession with the most fashionable trends. They are very sensitive to fashion. They are employed by major retail stores or department stores, relying on their own judgment, taste, and understanding of consumers and the market. understanding, to decide the list of brands to buy in the next season. Designers promote their own designs and grasp the trend; fashion people make their own moves to become the cutting-edge of fashion; brand operation and planning, after all, hope to lead the market trend, be sought after by fashion lovers, and finally get buyers our order!

Therefore, whether it is a big brand or an emerging brand that has the ability to run a catwalk, or a small brand that cannot hold a catwalk and can only rent a venue to hold a static display, they all hope to be favored by buyers.

In fashion week, it's a wonderful biological chain that interacts with each other. Authoritative designers make predictions about the next season's fashion, drive consumers' inclinations, and attract buyers; at the same time, buyers also make comments on the works of big brands and big designers, and use their vision to influence major brands, Trends for designers. This two-way relationship is mixed with consumers' trust in authoritative designers, magazine editors, buyers, etc., which affects the fashion trend, and finally forms a complex chain of mutual influence.

In addition to the well-known catwalks, trade shows were also arranged on the venues around the show during Paris Fashion Week. There are as many as ten such trade shows, which not only provide space for many small brands to display, but also allow fashion hobbies to gain space. Buyers and buyers are running around to find clothes that suit the tastes of consumers next spring and summer among the dazzling designs.

Fashion Week is not just a glamorous show. Even if there are more than 20 catwalks held every day, there will only be more than 100 catwalk shows in the seven days before and after. What is more prosperous and lively is the static display that is constantly coming and going. , which constitutes a carnival feast for all fashion lovers.

The reason why the four fashion weeks are "big four" is not only because of their long history, the great influence of their host cities, but also because their designs are indeed cutting-edge trends, and most importantly, they attract buyers that are the highest in the world. Even London Fashion Week, which is the least attractive to buyers, is a paradise. Most of the clothes on the stage are not suitable for people to consume on the shelves, and its influence on fashion has also attracted countless buyers. Compared with the rising star Tokyo Fashion Week, it still has an insurmountable lead.

Paris Fashion Week, as a fashion week with the largest capacity, compatibility with fashion trends, and the most splendid fashion, attracted more than 16,000 buyers to visit this year. Such an amazing scale and the coverage of buyers can definitely be said to be all over the world. .

"Eleven" is a brand that has just been launched, and Catherine Bell has not won any international design awards. According to the normal procedure, it should start from a static display, which has won the favor of buyers and began to be displayed in major department store chain stores. On the shelves, if the sales are good, next year's "November" will hopefully be on the stage of the four major fashion weeks. This was also the original plan of Katherine Bell and others.

It's just that Evan Bell, the founder of "Eleven", whose special identity has made this new brand gain unimaginable attention, coupled with the promotion of Karl Lagerfeld, "Eleven" Lucky to have a runway.

But whether it is a catwalk or a static exhibition, the ultimate goal of any brand landing in the four major fashion weeks is to gain the recognition of buyers and promote the brand in major department stores. The same is true for "Eleven". If the show at Paris Fashion Week successfully wins the favor of buyers, the brand's sales will be opened instantly, and the operation of Eleven Design will be on track.

It is the fourth day that Tuileries Garden welcomes fashionistas from all over the world. Twenty catwalk shows are still running every day, and static exhibitions are still endless and lively. Entering the middle of the fashion week, there are more and more big names that are about to debut today, including Louis Vuitton, Lanvin, Christian Dior, these three brands are big names that do their part, attracting the vast majority of buyers. attention. In the midst of this excitement, the brand new brand "Eleven" also officially appeared on the stage of Paris Fashion Week.

The "October" catwalk was at eleven o'clock in the morning, which was neither too good nor too bad. It just walked Louis Vuitton on its surface, followed by Lanvin. "It's bad news. After all, most buyers can participate in limited brands, and they will definitely make a choice. Then the "Ten..." mixed between the two big brands is likely to become a "sneak" for buyers. time.

However, for Catherine Yigel, she has no idea of ​​complaining at all. After all, it is an unprecedented good fortune for "Eleven" to qualify for the catwalk, and the "Eleven" show is not remote, far from Louis Vuitton. The show is not far away, this opportunity is enough. As for the bad timing of the show, it's not worth worrying about.

At 9:30 in the morning, the flower country of Tuileries was very lively. Not only the Louis Vuitton show was full of people, but also several nearby trade shows were full of firepower, and all the places in contact with the eyes were full of people, which made people almost I thought it was the most crowded square in the world. The Tuileries Garden, which has attracted more than 2,000 visitors, can be seen everywhere with cameras quietly taking pictures. Even ordinary fashion lovers may become a beautiful landscape in the camera just because they dress well.

However, in a corner to the south of the Tuileries Garden, it was a little quieter. This is a space that covers an area of ​​about 2,000 square feet. The entire perimeter is made of black curtains. Red barrier lines are drawn around. The red carpet at the door is not long, only about 30 yards. At the end of the red carpet and next to the black curtain at the entrance, a baffle is erected. The black bottom is combined with the white brand logo The name of this brand can be seen in the distance. It is "...", the two Arabic numerals are like matchsticks, all over the eyes. But in fact, although the eyes are full of sticks, it does not appear monotonous at all, but feels concise and meticulous. A closer look reveals that the brand's trademark is not just an Arabic numeral "...". These two figures are three-dimensional, the left is a sketch guitar, the top is big and the bottom is small; the right is a slightly rolled tape, which also outlines a beautiful arc. This is completely hand-painted, delicate and delicate, and breathtaking. And under the number "..." there is also an English word "eleven" written in handwriting like a work of art.

At the entrance of the black tent, two guards stood to block the tourists who tried to break in. Of course, they were also responsible for answering everyone's stereotyped questions, "On November, the new product launch conference will open at 9:40. The audience." Naturally, these spectators who were not allowed to enter the stadium did not want to enter the stadium, but wanted to watch the scene of fashion stars walking the red carpet next to them, and more importantly, they wanted to see Evan Bell! This is the reason why so many people come to ask.

However, everyone will be disappointed, because Evan and Bell should not appear on the red carpet.

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