Chapter 558： deep purpose

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Steve Jobs looked for Evan Bell. First, to confirm Evan Bell's true purpose, second, he was curious about the source of Evan Bell's confidence in Apple. Third, it was indeed related to the development of iTunes.

A short conversation also gave Steve Jobs a new understanding of Evan Bell's vision. Steve Jobs remembered a report he had read in the past two days. He couldn't remember the specific content, but it was mentioned in it that since Evan Bell's debut, there was no record of failure in the selected works, which shows that his vision was outstanding. . Now that I think about it, Steve Jobs agreed. However, he does not believe in the so-called intuition and vision. He believes that Evan Bell is an outstanding analyst who can make correct judgments based on his understanding of the situation.

No matter what the purpose of Evan Bell's purchase of Apple's stock is, it is a good thing that there are shareholders who are willing to put their trust in Apple. What's more, Evan Bell is not only malicious, but looks confident in Apple. Steve Jobs couldn't help but feel relieved.

The two discussed the development of iTunes, and Evan Bell consciously brought up the concept of a smartphone. After all, this is Apple's weapon of decision to dominate the world in the future, and the various programs sold on iTunes are also for Apple. brought amazing benefits. Steve Jobs obviously had an idea in this regard, and finding a like-minded partner made the Apple godfather a little excited.

"Mr. Jobs, the recent box office of 'Finding Nemo' has been eye-catching." Evan Bell smiled and talked about the recent popular animation "Finding Nemo". This cartoon produced by Pixar and distributed by Disney has won the box office of 340 million US dollars in the United States, and the global box office has reached the figure of 860 million, continuing Pixar's consistent strength.

Hear praise from Evan Bell. Steve Jobs's mind was still in the excitement of the new concept of the smartphone, and his expression couldn't help but become more lively, "Do you also care about cartoons? Seeing you busy all over the place recently, I didn't expect to have time to watch movies. "Steve Jobs didn't know that Evan Bell had dubbed "Ice Age," and that's not something he needed to know.

Evan Bell smiled, "Cartoons can always make us feel childlike and happy, and the world outlined by the animators is always desirable. I naturally like it."

Steve Jobs couldn't help but let out a big smile and nodded, "That's true." The Steve Jobs in front of him was a type of Steve Jobs. This master who is accustomed to hiding his edge will only be most interested in the field of computer that he has spent his entire life in. Today's conversation with Evan Bell, first confirming Evan Bell's confidence in Apple, and then talking about the idea of ​​a smartphone, made Steve Jobs excited.

In addition to computers, Pixar is also the brainchild of Steve Jobs. "Finding Nemo" has been recognized by Evan Bell as an audience, which is naturally gratifying. Therefore, the smile on Steve Jobs's face in front of him was a little more than usual, and he was also a little more cheerful.

"It's all Pixar's credit, though. It's none of my business. If John hears your compliment, he should be very proud." "John Lasseter, the famous animation producer and chief creative officer of Pixar, can definitely be said to be one of Pixar's three main characters. The other two inspirational figures are Steve Jobs and Ed Catmull.

Speaking of John Lasseter, Steve Jobs remembered the experience of going to Broadway the other day. "The last time I went to see 'Nine' with John, John has mentioned your wonderful performance in my ear no less than five times since then."

"Haha, that's why I'm standing on the Broadway stage, to be able to give a colorful performance and make the audience feel spiritually satisfied. It couldn't be better." Like Steve Jobs, Evan Bell What I am most passionate about is the stage performance, and I can find a soulmate: the soulmate who understands his music and his performance is the source of Evan Bell's joy and satisfaction. Therefore, the expression on Evan Bell's face is also very happy.

In an afternoon conversation, Steve Jobs and Evan Bell talked a lot. Of course, it cannot be said that the two became friends, and the so-called friendship is even more distant. But it is undeniable. The two sides were indeed chatting happily.

"Mr. Jobs, I think I should go to the Broadway theater, otherwise the performance tonight will be bad." Evan Bell did not continue to talk to Steve Jobs, but offered to leave.

Steve Jobs glanced at the clock on the wall. The two had been talking for about three hours. Time flies really fast. "If you want, next time you are welcome to visit Apple headquarters." Steve Jobs issued a friendly invitation.

Evan Bell stretched out his right hand and shook hands with Steve Jobs again, "If there is a chance, it would be great, you know, it is a magic house full of countless ideas. Of course, A visit to the Pixar studio if you can, it will be an unforgettable experience."

Steve Jobs held Evan Bell's hand and shook it twice. At this time, his high spirits had gradually subsided, but it did not affect his friendliness towards Evan Bell, "What's so difficult about this? Yes. As long as you have time." The two smiled at each other.

The acquisition of Apple stock can be said to be a long-term investment with no losses, but Evan Bell’s real purpose is Pixar.

Pixar was originally just an animation department under Lucasfilm, and the animation department was under the leadership of Ed Catmull. Later, after Steve Jobs left Apple due to internal struggles, he bought the division and poached John Lasseter, who had left Disney, to form Pixar. Initially, Pixar had only forty-four employees.

In 1991, Pixar began to cooperate with Disney. The two sides signed three animated feature film agreements and launched a thirteen-year cooperation. In 1995, Pixar, which launched "Toy Story", officially opened the hegemonic dynasty of this top animation studio. A series of excellent works such as "A Bug's Life", "Toy Story 2", "Monster Company" and "Finding Nemo" have made Pixar an animation production company that can compete with DreamWorks and Disney.

Pixar is actually a high-end production studio with only 85 staff members. Of course, this scale is still much larger than that of Blue Sky Studio, and it is not inferior to the animation departments of Disney and DreamWorks. However, Pixar's technological innovations, as well as the sculpting of the script, have made it a golden sign in the animation industry.

For a long time, Pixar has been responsible for the production of cartoons, and the distribution is handed over to Disney to be responsible for the distribution and promotion according to the cooperation agreement signed in 1997. The cooperation between the two parties is very pleasant. This is exactly the same as Eleven Studio: it produces the finished product itself, and then distributes it to a partner company.

However, the cooperation agreement between Pixar and Disney is not fair. Pixar, which is responsible for production, and Disney, which is only responsible for distribution, share the cost and profit of animation production equally, and Disney also receives an additional film distribution fee. You must know that Eleven Studios produces "Deadly Identity" and entrusts it to Columbia Pictures, and Eleven Studios can get 80% of the profits. This comparison shows the problem with this agreement.

Evan Bell clearly remembers that the cooperation agreement between Pixar and Disney only lasted until 2004, and the two sides started negotiations on the renewal of the agreement earlier this year. With the success of this year's "Finding Nemo", Steve Jobs' dissatisfaction with Disney became more and more serious, so Pixar proposed that in the new contract, only to enjoy the distribution profits of the cartoon, and only give Disney about 10%. Pixar also asked Disney to return the distribution rights to Pixar five years after the film was released, and to give up ownership of the cartoons that the two sides had co-produced in the past few years. This means that in the future, Disney will lease its vast distribution network to Pixar for a small profit. Naturally, Disney would not agree.

However, business negotiation is like this. One party makes demands and the other party bargains so that the transaction can continue. But the point is, the current Disney chairman and CEO Michael Enas and Steve Jobs have a tough relationship. Not just discord or even despise each other.

The last time Steve Jobs and John Lasseter watched "Nine" in the box with Michael Enas on Broadway, it was a formal negotiation. But as a result, the conversation fell apart.

After that, the disgust between Steve Jobs and Michael Inas deepened throughout 2003. Steve Jobs said in public, "In fact, Disney has rarely cooperated with us on the technical level of filmmaking for many years. Most of the cooperation is limited to the marketing of the film, not the filming."

Steve Jobs even claimed that Pixar's brand power has surpassed Disney's, and he thinks Disney's sequel is "disgraceful."

At the same time, Disney's public relations spokesman publicly shot back, "Job's remarks are very inappropriate. He not only attacked and insulted the Disney company, but also damaged Disney's reputation after the negotiation broke down. We hope that Jobs will do it well." And Michael Inas is even more open. Said, "The characters made by the computer action are very poor."

This makes Pixar and Disney, who have cooperated for far more than ten years, officially tore their faces in public.

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