Chapter 556： Apple Mire

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Entering 2003, the world's music market opened the second year of digital music commercialization. In addition to Apple, major music producers and music companies have also joined the ranks of eating the big pie of digital music commercialization.

Sony, Samsung, Dell, Hewlett-Packard, Microsoft and other companies have opened online music stores. Unlike Apple's incompatibility with iTunes, the Walkmans issued by other companies can be compatible, which makes Apple's digital music market share. The rate was quickly eroded.

However, Apple developed early, and its anti-piracy technology has also been proven effective. In addition, major record companies have signed cooperation agreements with iTunes, so iTunes' market share has exceeded 5%. Ten, although it is no longer a monopoly, the advantages are still very obvious.

In January of this year, Microsoft's market value reached a new peak, and its strength also had a certain impact on Steve Jobs' decision. Steve and Jobs successively made several concessions. First, they launched the iPad compatible with Microsoft. Later, they began to expand the sales channels of Apple's products to electrical stores, supermarkets and other areas. Finally, Apple is still brewing iPad. The price reduction of other products has made Apple products gradually accessible to the people.

However, these measures have just been launched one after another, and the effect is not obvious.

In 2001, Evan Bell purchased 250,000 shares at a price of about 18 US dollars, worth nearly 4.5 million US dollars, but the information inquired by Evan Bell and Teddy Bell in the past two days was It shows that Apple's stock price has fallen by nine dollars now, and the stock in the hands of Evan Bell is only worth about 2.25 million and almost half of its value.

Evan Bell remembers that in his last life, Apple was only worth $5 billion in 2003.

And its all-time low is even less than $7. Now it seems that the early listing of iTunes, although Apple achieved substantial profits in 2002, also gave competitors a lot of time to prepare, making the challenges facing Apple more and more severe. Shares are still down below $10.

Seeing this, everyone would think that Evan Bell's decision to invest in Apple was a mistake, but Teddy Bell didn't really mind. On the one hand, he has enough confidence in his younger brother and believes that he will not make arbitrary decisions, which is almost a kind of blind trust: on the other hand, it is also because although Eleven Studio is not a large company with a market value of dozens of yards, it is The two million dollar loss is not that much of a concern.

But Evan Bell had other plans.

The historical trajectory is still in line with Evan Bell's perception, and Apple's stock has fallen to a rock bottom. But Evan Bell has unparalleled confidence in Apple. Even Steve Jobs doesn't know where Evan Bell's confidence comes from. Steve Jobs naturally has confidence in Apple, but he is not blind. He must carefully operate detailed plans and pay for implementation. Only then can Apple be saved from fire and water.

Evan-Bell remembered that the rise of Apple was actually brewing in 2003, and officially entered a period of rapid development in 2005. In January 2005, Evan Bell vaguely remembered that Apple's stock price was around $80, and it went straight. It surpassed Exxon Mobil to become the world's most valuable listed company.

From the current $9 per share to the later $400 per share, it has increased nearly forty-five times.

Therefore, after deliberation, Evan Bell decided to buy Apple's stock at this time and make a long-term investment.

Of course, Eleven Studio needs to develop now, and it is not suitable to operate Apple's stock in a short-term, because Evan Bell has to wait until at least January 2005 to sell the stock before he can make a lot of money. But Evan Bell has other plans. Investing in Apple is definitely worthwhile in the long run, and if you can have a good relationship with Steve Jobs, it will also be of great benefit to Eleven Studios.

Under the authorization of Evan Bell, Teddy Bell began to acquire idle shares one after another. Now Apple's stock has been falling all the way, investors are unstable, and there are still a lot of idle shares. The job of acquiring shares is not terribly difficult.

As a listed company, its largest shareholders are investment companies. When Apple held a shareholders meeting, most of the people present were representatives of investment companies. However, there are also natural person shareholders. In Apple, the largest individual shareholder is CEO Steve Jobs. By the time Evan Bell started buying Apple shares, Jobs alone had 10 million shares in Apple, or 1.23 percent of the company's issued shares.

Teddy Bell started the acquisition in mid-May, and by the beginning of July, it had acquired 3 million shares at a cost of nearly 30 million US dollars. If you buy again. It is very difficult, because Evan Bell currently holds 0.3% of Apple's shares. If the acquisition continues, this involves Evan Bell being able to enter the shareholders' meeting and participate in Apple's decision-making. There is a problem, so the major shareholder company will definitely interfere.

Even so, Evan Bell has now become a leader among individual shareholders outside the shareholders' meeting, and has officially entered the vision of Apple's decision-makers.

For Apple's decision-making, the name Evan Bell is unfamiliar and familiar. Unfamiliar because this person is not a rich man, familiar because this name was once associated with iTunes, and also with prestigious awards ceremonies in the United States such as Grammys and Oscars. Of course, the main reason is because this name appeared in the world. In the designer column of the new design drawing of the trade building "〖Freedom〗 Tower".

In fact, Evan-Bell came into Steve-Jobs's vision when Teddy-Bell recklessly acquired Apple's idle stock. After all, it is definitely something worth noting now that investors are losing confidence in Apple, but some people are willing to look at acquiring idle stocks.

What's more, Teddy Bell's acquisition was not intended to be carried out secretly, and they are not a large company, and they have no plans to enter Apple's shareholders' meeting, so there is no need to hide it.

When Steve Jobs saw Evan Bell's name again, he was rather amused.

Looking back at the beginning, Evan Bell showed strong confidence in Apple during the low period of Apple, and was willing to trade digital music commercialization solutions in the form of stock exchange: Now, in the darkest period of Apple's history, Evan-Bell once again showed unwavering confidence, and for the second time he began to acquire Apple's stock, which was completely a momentum of tǐng Apple to the end.

How does this keep Steve-Jobs out of curiosity.

To know the whereabouts of Evan Bell, it is not a problem at all. In the past two days, Leonardo DiCaprio and Christopher Nolan joined Eleven Studio one after another: Then Eleven Studio announced that it would start filming "Crash" in July and Evan Bell would be the second producer. People: Then, Travi-Nan also announced that the performance of the "Nine" actors will end on June 30, and from July 1, "Nine" will be performed by a new batch of actors. The new batch of actors are all Broadway professional actors, and many of them are newcomers.

Even on Broadway, Evan Bell is still flooded with news.

Out of curiosity, Steve Jobs decided to watch "Nine" on Broadway. He could hear the news throughout May, but he didn't dare to be interested. But now, he is interested.

But what made Steve Jobs depressed was that he didn't get a ticket. Pre-booked tickets for the entire month of June have been sold out, to be precise, and the line up to the theater the day before to buy tickets for the next day has never been interrupted. In the end, Steve-Jobs got a place in the box that Li-Kelleher finally booked through a relationship.

Steve Jobs discovered that he had met many acquaintances in the box of the Broadway theater. For example, the current chairman of Disney Studios, Siddy Cook, and the close and kind chairman of 20th Century Fox, Thomas Rothman, and the famous independent film leader Harvey Weinstein The creators of the future Weinstein Company include Lee Kelleher, vice president of Warner Music, and Bill Gates, president of Microsoft.

Unexpected, really unexpected. Regardless of whether the heads of these big companies came to cheer for "Nine" for personal reasons or because of official business, Steve Jobs became more interested in Evan Bell. For a long time, Steve Jobs knew little about the entertainment industry, and he devoted his life to the computer business.

Even though Evan Bell's appearance was amazing to Steve Jobs, it had no impact, because he had seen countless compliments on the news, and he did not have an accurate concept of professional performance. But Steve-Jobs admits that he was moved when he saw Evan Bell's Guydo struggle and even self-destruct because he couldn't come up with a movie idea. Because of Guydo's predicament, Steve Jobs's current concerns about Apple's situation have been more or less touched. The most important thing is that the tension of Evan Bell's performance easily infected Steve Jobs: he is not a person who is easily moved, so it is more and more rare.

In the end, Guydo's decisive decision not to make a movie made Steve Jobs admire it.

"Nine" is indeed very exciting, no wonder countless media are in pursuit. When the performance was over, Steve Jobs also got a standing ovation! The charm of Broadway is really impressive.

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