Chapter 410： [DJI]

In July, Rebbs made a big splash in the mainland technology circle and personally hosted the launch conference of Xiaomi's mobile phone. Afterwards, he received the attention and reports of many industry media.

The Xiaomi mobile phone is a MIUI platform smartphone developed by Xiaomi Technology and manufactured by Fushikang. It is also the second brand of domestic smartphones. It boasted a wave at the press conference and was only second on the surface. For Azure phones.

I have to say that Rebes' action was abnormally fast, and he was ahead of other friends in the mainland to release his first generation products, and other brands will not have products until 2011 at the earliest.

According to the data released by Mr. Lei at the press conference, Xiaomi's phone parameters are quite dazzling.

The first generation of Xiaomi mobile phones are 3G smartphones, candy bars, 4 inches, multi-touch with capacitive screen, single card dual mode, pixels, dual core, and so on.

The operating system uses MIUI + native WOS 1.3 version system, the CPU uses Qualcomm Snapdragon M8260 / model uses Qualcomm AdrenB storage space, removable memory card expansion capacity 32GB, and so on.

Not bad from the basic parameters. At least it is better than Huaqiangbei's cottage. The key is that Xiaomi's mobile phone can be launched to the market so quickly.

But it wasn't these that really made Rebus stand out from the crowd and successfully grabbed the industry's headlines in July. It was Xiaomi's first-generation mobile phone that made friends and merchants and Huaqiang Beizhai look at the retail prices that would be furious.

At the press conference, the retail price given by Rebus was 1999 yuan.

More than half cheaper than Azure-3 phones.

As soon as the price of Xiao Xiaomi 1 came out, except for the calm blue coast, other friends were foolish and straightened out.

Friends of Friends: We have n’t made any money yet, Rebes, you turned your smartphone into a cabbage?

Uh ...

Weekend.

Science and technology complex building.

It is breakfast time now. Luo Sheng is enjoying the nutritious breakfast that An Qingxue prepared for him. At the same time, a laptop is placed on the dining table and he is browsing the information on the Internet while dining.

Now the news and news reports on the Internet have been swiped by Rebus and Xiaomi phones. At the same time, the rhythm of the Azure Coast and Azure series phones has also appeared.

The majority of netizens have shown expectations for Xiaomi mobile phones in the text, because they can be bought for 1999 yuan, and although the performance is not comparable to high-end machines such as Azure-3, it is also very good, because the price is too high, so far No smartphone is as cost-effective as this Xiaomi phone.

This is a very worthwhile product for the general consumer, but the reason why the discussion on the Internet is so enthusiastic is that Rebus said that the supply is insufficient and only takes the online sales channel.

Luo Sheng, who was eating, smiled when he saw such news. He didn't even need to look at the following content to close the webpage.

No doubt, the focus of Rebbs is on “hunger marketing”, but now the topic is being heated up with the cost-effectiveness of the product. This is also a kind of marketing. Rebbs still has a lot of marketing.

In fact, this is the optimal solution for Xiaomi's rapid expansion. Like the French Riviera, it spends huge sums of money to build high-end offline flagship stores, focusing on offline channels. Xiaomi Technology has no financial resources at all, and it does not have this risk. Resilience, Rebbs is still seeking the next financing for Xiaomi.

If the person seeking financing is Luo Sheng, domestic VCs will definitely take the banknotes and smash the money with red eyes, spend it, and give as much as you want.

Investors are now superstitious about the "Luo Sheng effect", but Rebus has no such magical "magic".

The reason why the French Riviera was rhythmic at this time was because the price of Xiaomi's mobile phone was 1999 yuan, and it was monopolized by the expensive price of + yuan. It was also the first time that the horrible profit of this mobile phone was exposed, and someone uploaded it. The video takes an Azure phone apart and calculates the approximate digital cost based on the components above. Even if there is no specific number, the profit is absolutely horrible.

The third-party data analysis agency claims that the profit margin is conservatively estimated to be as high as 50% or more, and such huge profits have caused a commotion in the outside world.

Some netizens have said that they are demanding to publish corporate profit data on the azure coast. Some people question that Azure mobile phones should not be sold so expensively, all kinds of voices.

Luo Luosheng didn't pay much attention to this. The French Riviera is a non-listed company. The financial report data is not released to the public. It is only responsible to the board of directors.

And one thing, Luo Sheng will never doubt that these rhythms are certainly fueled by friends. Maybe Rebus has quietly arranged it, because it can better set the price-performance ratio of Xiaomi mobile phones.

This kind of thing does not take too much brain to reason. Whoever can make the most profit is the first object of doubt.

Uh ...

Morning.

Wu Qin Weimu came to the science and technology complex building.

"This is the investment report of Shengfeng Capital in the first half of this year." Qin Weimu took out a thick document from the briefcase he brought with him and handed it to Luo Sheng, and then lazily made a cup of tea and was lazy Sitting on the sofa as a quiet beauty.

Luo Luosheng opened the thick list of documents and said a while later, surprised: "Well, in the first half of the year invested 3741 companies or research institutions? What is the total investment amount?"

Wu Qin Weimu: "892 billion yuan, the book fund is still 300 billion yuan."

When Luo Luosheng heard this, he tilted his head and looked at Qin Weimu for a moment, and finally gave her a thumbs up in silence.

I have nothing to say.

Sengfeng Capital is definitely an alternative creature in the VC world. It is too out of place. Originally, at the beginning, the companies that Shengfeng Capital invested in, especially startups, were all concerned by other VC venture capital institutions and followed suit.

Later, I found that something was wrong. Shengfeng Capital was playing Guangsha. It was almost no different from throwing money with closed eyes.

The followers are vain, because the risk index is soaring. This blind follow-up is simply a rhythm of death. Shengfeng Capital's shots are investments of thousands of sizes. Unless all follow the trend, it is no different from gambling. It depends on luck. Rather than follow suit and eat.

But those VC institutions have made a very smart choice. Since I cannot understand the operation of Shengfeng Capital, then I will not follow the trend, and I will directly invest in you Shengfeng Capital.

Perfect.

This is like stock trading. Some people do n’t understand the trend of a single stock and feel that the risk is too great. If they are not confident enough, an operation error may face a loss of money, but they want to make money in the stock market. Money, then there is another operation, that is, do not buy any single stock, but buy the entire stock index, that is, look at the market to operate.

For example, if you are really optimistic about the prospects of Hong Kong stocks and have sufficient funds in hand, then investing directly in the Hang Seng Index will be done. No matter which stocks are up or down, you don't need to worry about it. .

VCs invest in Shengfeng Capital the same way, so Shengfeng Capital last year was more than 300 billion precipitation funds, in the first half of this year spent nearly 90 billion and still more than 300 billion.

In the first half of this year, Qin Weimu used his trading art to make more than 18 billion yuan for Shengfeng Capital. This woman is indeed very talented in investment. After all, people who made such predictions as Greek bankruptcy and the European debt crisis very early on. .

In addition, it has absorbed more than 70 billion from VC, and its Chinese capital office has smashed more than 10 billion to come in. It is equivalent to indirectly supporting the development of the technology industry, because Shengfeng Capital only sells in related industries in the technology field. The State-owned Assets Management Office has not been absent.

At this moment, Luo Sheng, who browsed the file, said quite unexpectedly: "Well, DJI is also in it, and Shengfeng Capital has actually become the largest shareholder, accounting for 47% of the shares ..."

Luo Sheng looked at Qin Weimu immediately after speaking, "Who shot?"

Qin Weimu: "What happened to me? Don't you look good? That's bad, I invested a lot of money into it."

After finishing talking, Qin Weimu couldn't help but hesitated a little. She still felt a little unconfident in front of Luo Sheng in her career. After all, Luo Sheng had never rolled over.

DJI was established in 2006. In March of this year, DJI initiated a new round of financing. Qin Weimu very decisively asked Shengfeng Capital to contract this financing alone, and directly hit 2 billion yuan in it. It is Shengfeng Capital. In the first half of this year, the single investment quota was the largest, and the other investment single scales were either millions or tens of millions ~ www.novelhall.com ~ few billion.

"Why not optimistic? I am quite optimistic about this company." Luo Sheng said very satisfied, and then stared at Qin Weimu with a smile: "Why always Wang lied to 2 billion from you?" Come and listen. "

The founder of Wu Dajiang is also five years older than Luo Sheng after 1980, and is also a self-made entrepreneur who founded this company in Pengcheng.

Qin Weimu recalled, "I went to Pengcheng to watch the aerial camera" DJI Elf Phantom1 ", which is being developed in full swing. It is expected to be launched at the end of 2011 or 2012. The founder of the company is very Ambition also has clear goals and execution. He wants to make DJI a world-leading R & D and manufacturer of drone aircraft control systems and drone solutions, dedicated to serving the drone industry, industry users, and professionals. Aerial photography applications provide revolutionary intelligent flight control products and solutions with the highest performance and best experience. "

Luo Sheng couldn't help laughing: "You shot 2 billion, and DJI will not be short of money in the next three years. It is beautiful. I am very optimistic about this company. As long as Mr. Wang comes to me, I am very Happy to provide it with the most advanced AI technology support to provide solutions for its intelligent flight control system. "

Luo Shengfeng Capital was very surprised that DJI made Luo Sheng's shot. It was even more unexpected that Qin Weimu's investment in the scientific and technological field was so superb. It was generally not shot, not unusual, and he shot right at once.

Of course, Luo Sheng is most proud of getting the baby Qin Weimu.

Uh ...