Chapter 335： [Profiteering]

The cost of an enterprise-level solution for a year is US $ 23.47 million, excluding exchange rate changes of approximately 160 million yuan.

It's almost the same as stealing money.

You must know that the set of EDA process software owned by Kaideng Electronics is even cheaper, and there is no doubt that the market size is not comparable to the EDA software industry. In a sense, the entire IT industry is a potential customer. At the same time all Internet social users are also potential customers.

Obviously, there is nothing better than mad 薅 the wool of those IT giants.

Bluestar Technology is so expensive to sell because only one company in the world can provide such an excellent product service solution.

Although expensive, global internet companies, especially well-known Internet giants, have to pay for this money.

Without him, compared to paying 160 million yuan or 24.37 million US dollars for Bluestar Technology every year, the benefits brought by this solution are enough to offset this expense, because it has indeed reduced IT costs.

For example, Ali, who is an e-commerce company, must have the ambition to promote Ali's globalization.

Then the problem comes. If you want to globalize, the operating cost of building an international station yourself, don't think that the annual budget expenditure is definitely more expensive than this 160 million, especially the subsequent development and expansion.

If these big companies can't see the cost optimization, how can they choose this solution endlessly? In contrast, the solutions provided by Bluestar Technology immediately demonstrated unparalleled competitiveness.

Purchasing a set of software services costs more than 20 million US dollars per year. Although it is ridiculously expensive, choosing this solution can indeed reduce IT costs for yourself. This is the best solution before you can find a lower cost solution.

Uh ...

With the launch of the cross-platform chat application WhatAPP and online cloud translation, they have won unanimous praise from customers. The two flowering situations have encouraged Wall Street, and all of these have intuitively reflected the changes in the stock of Bluestar Technology Group.

Enter late July.

Bluestar Technology Group Headquarters, CEO Office.

"Mr. Luo, the Q2 financial report has been audited."

Zhang Bowen entered Luo Sheng's office with a copy of the materials he obtained from Irene, and handed them over to the desktop. Old Zhang said with excitement, "Bluestar Technology's business is now more diversified, and advertising revenue The proportion of total revenue has continued to decline over the years, but the absolute number of revenues is rebounding, especially this time the launch of the online translation software business has further reduced the proportion of advertising revenue. "

Earlier, Bluestar Technology was nicknamed by many netizens as a high-tech company that lived on fancy advertising.

Develop various high-tech technologies just to sell ads better and sell more ads.

For a long time, Blue Star Technology's revenue share accounted for about 70 to 80% of advertising revenue for many years.

For a large multinational technology group, this kind of business revenue structure is actually very cold-resistant.

Too simplistic business is definitely unhealthy, and the company's ability to resist risks is relatively poor. Once the advertising business is affected, the company's overall revenue will face large fluctuations, just as it was affected by a global financial disaster in the last fiscal year. It's not that cloud computing services are driving the overall data, and the 2008 transcript will never win the dazzling results of $ 25.5 billion in revenue.

Luo Luosheng picked up the Q2 financial report list. The material data is very detailed, and many of them are contents that cannot be announced.

In the second quarter, the revenue reached 12.77 billion US dollars, which is similar to Wall Street analysts' expectations. The biggest significance is that this is the first time that Bluestar Technology Group has exceeded 10 billion US dollars in a single quarter since it was founded. This is a feat never before.

In the second quarter, revenue increased by 87.8% year-on-year and 63.1% month-on-month. Net revenue was US $ 100 million, an increase of 68.5%, of which net profit was US $ 3.7 billion, an increase of 64.6%.

"Yes, Bluestar Technology can basically lock in the top half of the world's top 500 this year." Luo Sheng nodded with satisfaction and said to himself that in 2007, Bluestar Technology Group has been among the top 500 in the world. In 2008, due to the decline in income, some positions were dropped, but they were still in the top 400. This year, they can definitely reach the top 200.

Zhang Bowen said: "Q2's transcript can break the record of 10 billion U.S. dollars, thanks to the strong growth of cloud computing services and translation software business, but Q3's performance growth rate may not be as fast as Q2, unless the personal software business will There was a big explosion beyond expectations. "

Lao Zhang made such a prediction for Q3 performance. Luo Sheng agreed. The enterprise-level solution for online cloud translation business. At present, large Internet companies around the world who have needed and have financial resources have basically bought it, and it is a year. One sign, corporate customers would like to sign three times a year, but Bluestar Technology does not agree, the service is currently only the world's Bluestar Technology can provide the perfect solution.

版本 The version is updated every year, and then there is a reason to increase the price. If you know that inflation is inflated, why do you need to sign for three years?

During the second quarter, 140 large companies from all over the world chose Bluestar Technology Group's enterprise-level solution for online translation business, a company with a price of 23.47 million US dollars per year, which created a billion dollars here.

Luo Sheng can finally realize how cool the companies that make EDA software are Synopsys and Kaideng Electronics. One version of the software sells tens of millions of corporate customers, and tens of millions of families. Almost lying down, they give the money here Earned.

The growth of the translation software business still has huge imagination, whether it is individual users or enterprise-level solutions.

At present, there are only 140 enterprise-level large customers. It is not rigorous to say that the world's top 500 companies are all potential large customers, but also the costs of international business expansion of those large companies that have not been among the world's top 500 companies. Bluestar Technology This solution can help these customers reduce their IT costs.

In return, Bluestar Technology can lie down here and earn billions of dollars every year.

Judging from the proportion of the major business segments in the second quarterly reported revenue data, Bluestar Technology Group's cloud computing services in the broad sense for the first time accounted for 60.5% of the US $ 100 million in revenue, which was 36% of the previous quarter, which was not a slight increase. Two points.

This is all due to the strong revenue growth of the online cloud translation business. In addition to the absolute majority of the revenue of enterprise-level solutions, the solutions of other customer groups also perform very well. The key is that there is too much in the future. Room for growth.

Even if the general version of the translation solution's global user scale reached 3.28 million, generating $ 57.62 million in revenue;

The cumulative global user scale of the home version is 1.12 million, generating $ 90 million in revenue;

The cumulative global user scale of the Education Edition is 1.3 million, generating $ 142 million in revenue;

Small business version has accumulated 150,000 customers worldwide, generating $ 65.42 million in revenue;

The cumulative global user scale of the professional version is 420,000, generating $ 427 million in revenue;

Enterprise-level solutions won 140 major customers and generated $ 100 million in revenue.

Taking into account a general ledger, the online translation business generated approximately US $ 4.07 billion in revenue in the second quarter, and also accounted for a percentage of the total revenue of Bluestar Technology Group in the second quarter.

There is no doubt that this business is not only a great success, but also the ability to make money even the printing machine cannot print.

In addition to enterprise-level solutions, Bluestar Technology attaches the most importance to the professional and educational editions. The sales volume here is stronger than that of the small enterprise edition, which is due to the customer community of academia and graduate students.

The biggest purpose of this customer group to subscribe to the professional version is to download papers. The professional version is more expensive than the small business version because too many terms are too professional and relatively niche, which means collecting big data to update the database in real time There is a huge cost to be invested.

最大 The biggest feature of the professional version is rigorous professionalism. This is a service specially designed for academics from around the world. Rigorous professionalism is the key to the success and failure of this service.

To this end, Bluestar Technology has to continue to fund the academic community, including cooperation with those academic magazines and newspapers, otherwise how can people give you data? How can I advise you?

It's all costs.

However, the academic community is also very willing to cooperate with Bluestar Technology Group at this level. This is mutually beneficial and win-win. It can be said to be very positive.

The reason is also very simple. Academia does not have as many games as mall games. Most scholars hope that researchers from all over the world can break the barriers of language, culture and communication. The service of Bluestar Technology is to promote the world. Academic progress has contributed greatly.

Education Edition is also highly valued by Bluestar Technology. Without him, only from a business perspective ~ www.novelhall.com ~ The education industry is absolutely profitable.

In the domestic market, the best selling is not the small business edition, the home edition or the ordinary edition, but the education edition.

Parents will not hesitate to invest in their children's education, otherwise the various tuition classes that have sprung up are fake?

Xiaobawang learning machine can sell crazy, to a large extent is tied to the word "learning" in marketing.

Parents listen to what they use for learning, then buy it, then bring a keyboard, which is actually a game console. How many of them will be used for learning?

Isn't it special that all dragons, Super Mario, and Teenage Mutant Ninja Turtles are flying?

There is no doubt that the commercial value of the education version has great potential in the future. It is worth digging deeper in this section, especially in the domestic market. Just thinking about the graduates of the country who graduated in the country a few years later, it can be millions or even thousands. It is this amount every year. There is no doubt that as long as it is related to the education and the child's achievement, parents will definitely pay for it willingly.

Not to say that Luo Sheng's money for this student is really helpful to education, especially college students, the postgraduate party, reading some academic papers, and reading foreign academic journals are very helpful. These Blue Star Technology Group There is cooperation.

Online translation software is not a game software. Even if you buy this service product anymore, you can open up your horizons by communicating with international friends. Is that better than saving Celia in the dungeon every day?

Uh ...

(For monthly tickets, recommended tickets ~~~)