Chapter 270： [The company is unhealthy without debts, so issue bonds! 】

"In the future, the slogan for the launch of WhatAPP is the reliability and simplicity of this application. Don't do anything fancy. The goal is clear. Don't hinder users."

Luo Sheng paused for a moment and methodically said: "The bad thing about Yahoo shopping is that they always put more ads and logos on the page. What does this have to do with the user? Anyway, I am using it as a Yahoo user. The product left a very bad impression. Advertising does not solve the commercialization problem for everyone, and I think that the service model is a pure model. The customer is the user. It's that simple. "

The new project was arranged very quickly. The core is focus. Even if the product adds new features, it should be avoided as much as possible.

Even if people want a desktop version and a username, WhatAPP must adhere to the practicality and simplicity of the application and the quality of service.

As for advertising, games, and gimmicks, they will form obstacles.

However, it is interesting that these elements that can form obstacles overseas can shine in China because WeChat is played like this. When we open WeChat, there are all messy small programs in it.

Luo Sheng, of course, used WeChat in the last life, which is one of the essential applications for Internet life.

Wechat has everything in it, weird, Huli is pretty. For example, the function of circle of friends, public account, media attributes, etc.

Although a lot of features will make some users feel annoyed, most users like it very much and think it is very feature-rich.

Different regional markets have different user needs. Of course, users cannot be forced to choose. This is doomed to fail, so Bluestar Technology will launch products similar to WeChat in the future, so it must not follow the path of WhatAPP. Copying this model in the Mainland can sometimes overturn blind worship.

As for the domestic version, Luo Sheng is not in a hurry, because the growth of mobile Internet users has not officially started to explode, the real time point of the outbreak was when the cottage smart phones and Huaqiang Beida shined in 2012.

I'm early.

的 Launched prematurely, but it will let others imitate the past one step, and when you roll over the car, you won't find it.

But at this time point, WeChat has no shadow. What time point is it now? In the first half of 2008, according to the previous timeline for reference, the launch time of WeChat was around 2011.

No matter what, Luo Sheng will definitely not let my little brother get WeChat out first, otherwise the blue space will not be able to mix in China.

Because WeChat is a real-name social product, Blue Space is very likely to be killed by the same real-name social app WeChat. As a result, Blue Space will die on the mobile Internet, just like the last generation dominated the PC on Renren Similarly, because of missing the mobile Internet, we were cut off by WeChat, and it was basically cool.

After the new project was arranged, Luo Sheng said, "The second thing I want to say at today's meeting is the issue of the company's external debt."

Issuance of bonds?

The company's current capital chain is very abundant, and there are no negative assets and non-performing assets. Even if it was a while ago, the digital movie copyright cooperation with major movie companies and the acquisition of Marvel were a huge sum of money. As a result, Bluestar's revenue has dropped significantly.

But a few months have passed, and Bluestar Technology Group's cash reserves are still at a high of 10 billion US dollars. It went down before, but now it is up again.

I do n’t know why the money of Bluestar Technology Group is spent, how it can be spent, and the company ’s asset size is the more it spends, the more it spends.

Luo Luosheng is better, now a word of foreign debt to raise money, emmm ...

Zhang Bowen felt keenly aware of an important message, but he did not forget what Luo Sheng said at the beginning, and was ready to make a copy of his company.

In other words, Zhang Bowen realized that it would not be far from a complete collapse of the world economy.

Luo Sheng said, "Well, I don't think Bluestar Technology Group has any debt so far. This is a very abnormal phenomenon. Therefore, it is necessary to be in debt, not to owe a little money, and to lose energy, share it, and gather people together. "

Everyone: "..."

As soon as Zhang Lao's heart moved, he immediately looked at Luo Sheng: "Mr. Luo, since the bond issuance, how many bonds does the company intend to issue? What is the issue interest rate?"

Luo Luosheng pondered for a moment and said, "It's $ 8.5 billion, a five-year period, an interest rate of 7.19%, and a rating of 3A corporate debt."

Everyone heard this data and showed a surprised expression, 7.19%, even if it is now in the economic cold winter, I am afraid that many bonds, especially financial institutions, know what they say, they will desperately tighten the trouser belt to squeeze out how much money can be squeezed out. How much money was squeezed out to buy Blue Star's bonds.

You should know that the current general investment and financial management is about 4 and the deposit bank is about 3%.

A very realistic and cruel problem is that banks are always willing to lend money to large companies that have never been short of money. The reason is simple, not afraid that the other party is not yet available, basically a profitable business.

On the contrary, even with the better economic environment, the banking industry is reluctant to lend money to SMEs, especially startups. The reason is also very simple. If you go bankrupt, the bank will follow you, and the risk is too great.

Facing these two scenarios, banks, especially commercial banks, can use their feet to decide.

Everyone at the meeting saw Luo Sheng's expression and attitude. Everyone knows that this is basically the case.

When the opportunity is not lost, he will not come again. In this matter, Luo Sheng does not want to discuss too much with his subordinates, so as not to miss the good opportunity.

Hmm, it's not democratic here, anyway, I'm off!

As long as you are right, you are right.

Zhang Bowen immediately made a note of this, thinking about the implementation problems in his heart.

Luo Luosheng added: "This is a silly hat behavior that may be seen by outsiders as sending money out. It is best that everyone thinks so, haha ​​..."

After a smile, Luo Sheng continued, "This $ 8.5 billion, and then $ 3 billion from the company's book capital, a total of $ 11.5 billion, our goal is to repurchase about 10% of the shares of Blue Star Technology Group. Too many words will definitely not work, and Wall Street is not vegetarian. It is likely that other agencies will follow us. "

Under normal circumstances, the company will cancel the repurchased shares after the completion of the stock repurchase, but Luo Sheng's decision is not to do so, but to keep the repurchased shares as "treasury shares", which is still issued outside , But does not participate in the calculation and distribution of earnings per share.

The repurchased "treasury shares" are retained for future use, issuing conversion bonds, employee benefit plans, etc., or selling them when funds are needed.

Therefore, in the long run, today ’s decision to issue $ 8.5 billion in debt and an interest rate of 7.19% seems to have paid a great price. However, as long as the value of the stock increases significantly in the near future, it can be completed through repurchases in a few years. A small amount of liquidation can make up for the expenses here, and most of them are real gains.

It is not rigorous to say that this is no different from the empty glove white wolf, which means that it basically pays no price, and then repurchases about 10% of the stock, and in the future, Blue Star Technology Group will continue to issue debts. The interest rate required for the debt can be diluted using the first repurchased stock.

So, the result is that this little money is rolling more and more, and this debt is more and more owed. If the company is short of funds in the future, you can rely on selling the treasury stocks.

But is it really that simple? If everyone thinks so, it can only be said that Luo Sheng is underestimated.

Under the advice of Qin Weimu, a personal staff officer, Luo Sheng accepted her suggestion, so this is just his starting point. The real purpose is to sell the repurchased shares to himself at the current market value premium. Offshore trust fund.

I must know that Luo Sheng now has more than 45 billion US dollars at his disposal, and it is really stupid that such a large amount of funds does not work.

如果 And if you think this is over, it is still too young. All I can say is that Qin Weimu is a woman with many tricks in the operation of financial capital, and everything is legal.

I can say without exaggeration that with Qin Weimu, a virtuous internal helper, Luo Sheng's personal assets were easily doubled, and of course her own assets were also doubled.

The issue of stock repurchase was finalized at the meeting, and the meeting was over. Luo Sheng did not stay with Bluestar Technology Group for too long. After processing half an hour of work here, he started the research of the Cote d'Azur company.

At present, the French Riviera company has three major plans. While consolidating existing business operations, its research and development department is stepping up the development of the next-generation Azure mobile phone.

The second plan is the research and development of the open source operating system WOS, which is used to respond to the competition of Google ’s Android system in the open source ecosystem. With closed loop ecology and open source ecosystem, Luo Sheng will never make a choice.

The third plan is the game console development that has only recently been established. This is the business of the second largest hardware segment of the Cote d'Azur company. Its significance is by no means as simple as a game console, and it has regained Sony's failure The goal is to point Intel at the sword and overthrow its dominance.

From the battlefield of PC and Intel, Luo Sheng had to peel off his skin even if he could win, and he was in the strongest confrontation of others. This is not bravery, but stupid.

Sony's thinking is correct. The intention is to open the situation from the game console, have a solid strategic fulcrum, and then seek the next offensive line. The game console is Sony's home field. Intel is not the absolute overlord here. Is the easiest way to tip a toothpaste factory.

Luo Luosheng decided to do this. Although he is also a new player in the game machine field, at least he avoided the opponent's hardest side and attacked the opponent's relatively weak point.

The small victory is a big victory, and finally the overall victory is established. The great man's thinking is still unfavorable in the mall competition ~ www.novelhall.com ~ In addition, another Luo Sheng is very concerned about the supercomputer of the science and technology complex building I want to give Shuguang Technology another three months or so to get it done.

With the passage of time, on June 22, Bluestar Technology Group officially disclosed the news of its proposed issuance of corporate bonds with a face value of US $ 8.5 billion.

As soon as this news was disclosed, the industry was shocked and was immediately followed by the major financial institutions on Wall Street.

All of a sudden, the capital of all parties rose in a row, and they rushed to run.

However, this amounted to US $ 8.5 billion, and the vast majority of the approximately 58 billion yuan of corporate bonds could only be issued overseas.

Without him, Luo Sheng needs 8.5 billion US dollars instead of 58 billion soft sister coins. In the end, he still needs to exchange currency. There is no doubt that when the economy is good, he may not be able to change so much. The environmental foundation now is even more Is definitely less than 8.5 billion US dollars of foreign exchange.

That can only be issued overseas.

一 And when this kind of advantage appeared, Goldman Sachs is the one who will never be absent, and it is the one that moves most quickly.

不到 Less than two hours after the news was disclosed, Paul Watson made a personal phone call from the other side of the ocean to Luo Sheng's mobile phone. This is the embodiment of the advantages of network resources, and the simplicity of the embodiment.

Uh ...

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