Chapter 267：

Latest website: Should n’t it? Lu Siming and others are getting more confused. Luo Sheng is now dissecting Sony ’s failure history, or summing up the lessons of the losers.

This is already the cost of Sony's scaly wounds to prove that it is a failure, still jumping?

Luo Sheng did not immediately respond to everyone's doubts. At this time, he held a physical chip unloaded from a PS3 host in his hand, which was the Cell chip.

He stared at the chip and said:

"After a long period of R & D, engineers at Sony, Toshiba, and IBM finally came up with a ghost-level technology architecture. Don't get me wrong. Here's the derogation. Just my hand: a simplified version of the PowerPC main processing unit. L2 cache; plus eight traditional PowerPC co-processing units without cache; the main processing unit and co-processing unit each have different memories. "

Bai Lang said, "I don't understand, it's too complicated ..."

Luo Sheng glanced at him: "Yes. Why is it so complicated? Sony envisioned that the main processing unit is only responsible for general operations, and all floating-point operations related to graphics processing are still co-processing units. If you do n’t understand By the way, no one can understand. At the critical moment, this seemingly dreaded architectural solution has never been realized? So it has created one of the biggest jokes in the history of the world's chips. "

Speaking, Luo Sheng shook his head and spread his hands.

In 2004, this year was the year that Luo Sheng and Bluestar Technology formally established their fame and lightning in the world. The Bluestar Technology created by him was launched one after another in this year, and it was also an explosion. It was hailed as the "son of the Internet" by "Silicon Valley" magazine.

There is no difference in the scenery at one time.

In the same year, Sony was in a bad mood and even anxious.

Because they found that the performance of the Cell chip did not meet expectations at all, to be more precise, floating-point computing capabilities did not meet expectations. The "simulated earth" that had been advocated before became an international joke, which was laughed out by the media.

What if it meets expectations? The developer does not understand how to operate the eight co-processing units, which will inevitably lead to the game's moving picture quality.

Sony is so anxious, what should I do?

More than 4 billion US dollars have been invested in water drifting.

Even Luo Sheng, the "loser", weighed so much, so Sony had to continue to invest again, and asked Nvidia to customize a GPU, which barely allowed the PS3 console to have decent floating-point performance.

Also in the past 2004, Sony and IBM also found Jobs to sell Cell processors to Apple.

Because considering that Apple computers have always used PowerPC processors, it is not natural to replace them with Cell chips based on PowerPC processors.

Both Sony and IBM felt that there was nothing wrong with Steve Jobs.

However, in the end, it was Joe's help. He immediately saw through the Cell architecture that there were fatal flaws.

Even if Sony even cheated and threw out other core technologies, Qiao could not help him.

Joking, how can Joe ’s boss be free at this time? He is collaborating with an old friend of Motorola's head to make a smart phone. Although the result is a product that is also laughed by the media, Joe ’s boss There is also the Plan B iPhone project.

However, this world is too chaotic. Not only Qiao helped the host, Sony, but Luo Sheng across the ocean is also pushing forward the [Azure] plan, which eventually led to the death of the iPhone.

In the meantime, Joe helped the owner not only take no interest in Sony ’s seductive, the last backhand operation, turned to the arms of the old enemy Intel, fully using x86 processors.

This can upset Sony and IBM, and plastic friends are one after another.

At this time, IBM had the idea of ​​not wanting to play with Sony. The rhythm of blood mold was too special, and Sony's bad luck was almost contagious to IBM.

That year, Sony's own pits had to be filled with tears.

Therefore, Cell is madly sold to many smart home appliances, and even Sony has sent people to sell on the French Riviera.

You must know that Luo Sheng's Azure smartphone has not yet been born. The arrogant little book simply looks down on China's ICT business, but it still sends people to sell it, which shows how helpless it is.

How can Sony still be picky at this time?

However, the reality is cruel. No matter how Sony sells their products, most people prefer low-power ARM. Of course, the blue coast under Luo Sheng's leadership will not be hooked.

In the end, apart from Sony, Toshiba and IMB's own hardware, the Cell processor was only used by a few third parties for video decompression cards belonging to two or three Acats and Dogs. It was a miserable batch and smelled sad.

In any case, Cell's base camp is game consoles, and Sony still does not want to admit defeat. As long as PS3 wins the next-generation console war, Cell's future must be bright.

However, the ideal is very beautiful and the reality is very skinny.

The yield of the Cell processor was not up at this time, which directly caused the PS3 to go on the market one year later than the competition.

What's even more funny is that the rival Xbox360 actually bought PowerPC chips from IBM, just cleverly avoided the complex Cell architecture, thereby achieving a higher cost-effective and faster production process.

IBM's betrayal made Sony very angry, but helpless.

From competitors to third parties, in fact everyone knows where Cell's problems lie, but everyone doesn't say, only Sony itself has become the head of injustice.

Wait until the PS3 comes out, its price will shock everyone directly.

The basic version is $ 499, and the high-end version is $ 599, which is almost twice the price of competitors.

And, even if it was so expensive, Sony would lose about $ 300 for each one it sold.

As a result of such a miserable loss, the culprit is the Cell chip. The over-expenditure for R & D and insufficient demand has caused the cost to not be diluted. It is still a semi-finished product, and it can't be done without relying on the old yellow Nvidia to fight the fire.

And Sony is also a jerk, and can't blame IBM for selling it backhand, because in order to shirk its responsibility, it has made a lot of public opinion and said that it was miserable by Lao Huang's Nvidia.

There is a sentence in Lao Huang's heart that must be spoken.

Such a Sony is not a miracle without bankruptcy.

The PS3 went on sale in 2006 and was still losing money until 2008 this year, with a cumulative loss of more than $ 3 billion.

...

At this moment, Lu Siming and others in the lobby were stunned and stunned.

Because these things have never been told to them, Luo Sheng is a treasure trove of this, as if he had experienced it at the scene. Now I will take you back to review the situation at that time.

Luo Sheng said, "I have to say one thing. IBM is also very authentic. It sold Sony in the end. In the past, it was considered as hard as possible to get the Cell up. Until last year, IBM was still trying to rescue the Cell chip. It won't save lives. Cell disbanded the R & D team and the product line was reintegrated into IBM's mainstream chip product line. "

"Who ... as for what Sony Toshiba learned? Forget it, it ’s about to go bankrupt and say these things. Survival is the top priority. Among the choices of 'autonomous and controllable death' and 'commitment to all-in-one', choose the former. It is a hero. Everyone knows that generally only dead people will be chased down as heroes. Now Sony and Toshiba are still struggling to survive, so they chose to go all out.

Everyone couldn't help laughing at the words of the boss for a while, and the hero was dead, which was really concise.

Lu Siming asked impatiently: "Boss, what happened later? Has Sony gone to get revenge? Oh, there is no later, just now, then now Sony ..."

Luo Sheng interrupted him: "Revenge? Who?"

Lu Siming said without hesitation: "Of course I'm looking for Intel, Microsoft, IBM ..."

Luo Sheng, who was drinking water, was almost caught and glanced at Lu Siming: "Why do you want them to get revenge?"

Li Chunsheng said: "Because Intel has stolen the Cell market, Microsoft has caused Sony PS3 to lose money, IBM has been unable to work and is still carrying Sony to do private work. The customer is still Sony's enemies, of course, it should be Sony's enemies . "

"Well ... you are too young." Luo Sheng sighed and said, "Fortunately, it is not for you to take control of the azure coast. If you give it to the rudder of this giant ship, it is the Titanic."

Li Chunsheng and Lu Siming turned red, and said, "Boss, you are not young, you are younger than us. You look so old-fashioned ..."

Luo Sheng said, "Also saying that IBM, in my opinion, has really done everything to Sony. Except for not paying money, technology and manpower have not been invested at all. This is also a cost. It also lost Apple's old customer. It sold PowerPC to Microsoft, but did not sell Cell. How can such old friends become enemies in your eyes? IBM is now our strategic partner. You do n’t commit yourself, do n’t give him a chance, IMB is still It ’s very reliable. If you commit two by yourself, like Sony, whoever sees it will have to pit it, right? ”

The two were speechless.

Luo Sheng continued: "In this chip show, Intel hasn't even touched a finger, because it is a bad idea that Cell can't help the wall, and Apple's switch to Intel is only normal behavior, and x86 is not Intel's. Yes, there are compatible manufacturers like AMD. In the game of the mall, you ca n’t beat your opponents, will your opponents become your enemies? Be bigger, guys. "

Luo Sheng looked around at everyone who said nothing: "As for Microsoft, it is actually very miserable. The PowerPC architecture is not as powerful as they thought. It also caused a scandal such as Sanmenhong. It was a smashing sign in the game console market. Xbox The fact that sales are not as good as expected is the best proof, and there is no need for hatred ... "

Hearing these people could not help but nodded, all of them heartily convinced, lamenting that the boss's mind and pattern is indeed something I and others can match.

Bai Lang said curiously: "So boss, in your opinion, Sony Toshiba and IMB have tossed this drama that has been sung for so many years. Why can't you shake Intel and fail to come up with an independent commercial CPU? You say that Intel fingers Without moving ... "

Luo Sheng said succinctly: "Sony's failure lies in his own strength cannot match his ambitions. This path he took is a way to fight the whole world by himself. He can only win if he hangs up. He doesn't fail and hell."

Everyone was puzzled.

Luo Sheng saw their puzzled expressions and said slowly: "If the technical strength of the Cell processor is fully exerted, it can indeed exceed the x86 architecture processor. But if you haven't thought about it, let's say you, as a developer, would you rather rather Going to study x86, continuously doing deep optimization for x86, and not willing to learn complex Cell architecture? "

Everyone is talking, it is true in all fairness, especially the engineers who do the underlying design.

Luo Sheng sighed: "This is not a question of advanced technology. For many years, x86 has built a huge and incredible ecosystem with countless commercial software, shareware, open source software, developer communities, etc ... even Cell I can win the small game console game, but I ca n’t shake the big picture. How can I have a chance of winning in the wider PC market? Joe rejected the Cell and chose x86, and we also rejected the Cell and chose ARM. The key issue is not technology. Level, understand? "

An engineer at the meeting nodded and said with a look of surprise: "No wonder, I recently saw an industry news that Sony itself announced the use of AMD's x86 integrated processor in the next generation of PS4 game consoles."

Luo Sheng smiled at the crowd and said, "Who said before that the semiconductor industry was defeated by Americans because the old United States forced them to sign any export quota agreement. Do you still feel the same? Ghosts ... no matter what Without that agreement, they would not win. "

Someone asked, "Why?"

Luo Sheng: "Why? Because talents from all over the world are willing to go to Silicon Valley, developers from all over the world are willing to cooperate with Silicon Valley, and ideas from all over the world are concentrated in Silicon Valley, until the birth of our Azure Coast and Blue Star Technology. This situation is broken, but it is also a little cracked. Silicon Valley is still the central world of the global IT industry. "

"So this is not at all a battle between Yue Ben and the United States, nor a battle between Sony and Intel. No matter how strong Japan is, can you fight the world? If Sony is better, you can fight the developers of the global world. ? "

Everyone nodded again and again, like a cloud and a fog, and suddenly felt cheerful. It was a great victory to read a book for ten years.

It's just that everyone is worshipping Luo Sheng's hand, and he doesn't know that he meditated in his heart: Oneself is against the whole world. There are still people in this world, that is, brother.

Luo Sheng's hands are now brewing an artificial intelligence that is enough to dare to change the sun and the moon to a new day.

Luo Sheng still decided to go again in the road of Sony. If others knew it, he would think he was crazy. Sony ’s hesitation, he was so sad that he did n’t know it, and he would do it again and again. This is not crazy. What is it?

Luo Sheng is certainly not crazy. Sony ’s fiasco is that he has ambitions, but his strength is not up to that level. Luo Sheng also has ambitions. His strength can not only reach that level, but also break through the upper limit again.

Is there a black technology, why not leave? If Luo Sheng had gone, he would have succeeded in hitting Sony.

There is another deeper issue here that is not to transfer Luo Sheng's personal will, that is, Americans will definitely suppress in the future. You don't want to be the enemy of the world, but this world is deeply hostile to you. .

Luo Sheng was born with a hard life, or he dared to ask Sun and Moon to change to a new day. Luo Sheng had a decision in his mind.

However, these intentions in his heart cannot be said. As the head of such a thing, it is enough to have such a thing in his heart. I saw him looking around and saying: "In the chip and lake, you want victory, you want To be the leader of the martial arts league, we must make our enemies fewer and fewer, and more and more friends. It is best that all people in the world are good friends and are willing to play with us. cross."

Luo Shengkankan added: "It is not fast, not ruthless, but not killing if you want to get mixed up in this big river and lake. How do you say that? Let ’s take a look at our Chinese civilization. Thousands of years of turbulence, we have counseled, and we have been in the early Han Dynasty; we have been fierce, and attacked the Huns in the north; we have had the grand occasion of all over the world, serving in all directions, and there have been times of disintegration, life and death, but our civilization is still today Also standing in the world, why? We have turned our former enemies into friends and even loved ones, and now we have fifty-six flowers, and we have established a flower planter with Meimei. This is the mind. This is the highest state. Is the truth connected? "

In the end, everyone immediately gave a warm applause, and there should be applause here.

Luo Sheng pressed his hand gesture with a smile. As the warm applause gradually dropped, a bright smile appeared and said: "So, our [] plan ca n’t suffocate ourselves, even if we succeed, we have to peel off the skin. This is not Science and technology stand on their own, but they commit stupid offenders. The highest realm is to grab both hands and be tough on both hands ~ www.novelhall.com ~ So we have a 'spare tire plan'. "

"But at the same time, we also have to take the initiative to cooperate with Sony, ARM, and IBM, and anyone can cooperate with as many enemies and friends as possible. If they do not want to be our friends? Then we will Highlight the machete that has been worn for a long time, and let him reorganize the language again. As a friend, I will take back the machete and be killed by the enemy on the spot. So the existence of the "spare tire plan" It's about sharpening the knife, and the biggest use of this knife is not to use it. "

Everyone heard this, especially the last sentence.

Reckless!

It's too real.

After reacting, all of them couldn't help but secretly smashed the most, only to find that their boss spoke the most domineering words in the most easy-going tone.

...

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