Chapter 136： [MicroBlog (three / five)]

Bluestar Technology, Luo Sheng's office.

At this time, Li Mingyuan, who is in charge of Weibo, and David Sachs, who is in charge of the international version of MicroBlog, also came to the headquarters of the parent company from North America.

It is worth mentioning that both the domestic version of Weibo and the international version of MicroBlog are independently operated and independently accounted for. The two parties do not have any interaction or linkage in business or operations, and there will even be competition to a certain extent. There is no doubt that even the competition must be a healthy competition within the group.

Actually, the two parties are not without intersection and linkage, but there is no direct intersection and linkage, but they can achieve indirect intersection and linkage.

That is achieved through the parent company Bluestar Technology Group. For example, in terms of user data and technology research and development, indirect linkage can be achieved. In this way, the beneficial integration and optimization of resources can be achieved.

It's not just Weibo and MicroBlog. Blue Space and BlueSpace, Blue Star Video and Bluestar Video, Blue Star Music and MusicSpace are all such models.

It is not that Luo Sheng wants to split products of the same nature into domestic and international versions, but that the actual environment has to do this, and some Internet information cannot enter the mainland, and vice versa, otherwise it will inevitably be interviewed, or Will face the same as Google once had a domain name hijack.

If you do not split, you must face a choice, whether to choose the domestic market or the international market.

Obviously, Luo Sheng wants the global market, and children make choices. He wants them all, so he must split to achieve both.

This will definitely bring greater operating costs, at least an increase of more than 30%, and it may increase further in the future, but it does not matter. Compared with the global market, it is entirely possible to vote with your feet.

Not only can the domestic and international versions of products of the same model be linked, at the same time, the major products of Bluestar Technology Group have strong linkage, because they have social attributes.

In other words, a unique Internet social ecosystem of "Bluestar Technology Family Bucket" is being formed.

不错 "Yes, it has been done in such a short time." At this moment, Luo Sheng is experiencing the product in front of a computer, including the internal beta version of the domestic version of Weibo and the international version of MicroBlog.

Obtaining the approval of BOSS will undoubtedly make them both happy. Luo Sheng is experiencing the international version, and David Sachs next to him glanced at the screen and said, "Mr. Chairman, the latest version of MicroBlog has matured, not only You can use text messages, and you can send messages by sending emails, Wbe page input boxes, and even live chat software. "

David Sachs is definitely a super fan of BOSS, an ardent admirer, and admires Luo Sheng's foresight and foresight. It is precisely because he opened the door to a new world that he has the current MicroBlog.

And the biggest highlight of the product is to provide the most convenient way-mobile short messages.

Just send the message to the MicroBlog number with your mobile phone, and your followers will receive the message.

This is exactly what David Sax admired, because each text message (SMS) has a word limit, so Luo Sheng had set MicroBlog's message to be 152 characters.

No doubt, in addition to the PC side, the style given by Luo Sheng should allow this product to enter the mobile phone side, and mobile phone users can be larger and more sticky than PC users.

At this moment, Luo Sheng experienced it for a few minutes, and then looked at them both: "We have set the current slogan of Weibo MicroBlog as 'What are you doing?'. We designed this social product so that users can send it anytime, anywhere. Message to answer this question and provide the most convenient way to text messages on your phone. "

"We now position the slogan as 'What are you doing?', But this slogan can only be applied to the early user accumulation phase of the product, it is temporary, after this phase we need a new slogan."

Both leaders look at the ultimate BOSS. Regarding Luo Sheng's forward-looking and vision, it has reached the point of blind worship but it is almost the same. So far, all the company's products are leading the world's trend. He The idea is always ahead of the whole world, and then chased by this world.

After a while, Luo Sheng looked at both of them and said, "The real slogan in the future should be 'Explore what is happening in this complex world.' It should be noted that the key point is 'It is happening'. This is the core value of the microblog MicroBlog. Where it is, telling people what is going on, the immediacy of the message is critical. "

Both of them could not help nodding their heads silently, and the tone of this concept was also set to distinguish it from BlueSpace, the "big brother" of the group company.

Chat here, there is no problem with the product, and it can be officially launched, Luo Sheng said, "What are your views on the issue of product promotion?"

At this time, Li Mingyuan said: "The microblog MicroBlog has a larger starting point than the" predecessors "such as BlueSpace, won on the starting line, can enjoy a huge traffic bonus, and promotion requires the" Blue Star Family Bucket " 'The linkage is for its drainage. "

Luo Sheng nodded: "This is natural. The early development of the product will not be as difficult as the blue space. On the contrary, it will soon get good exposure and user volume, but one of my concerns is how to maintain With rapid growth, it is possible to bring huge traffic in a short period of time by using the "family bucket" linkage drainage, but how to maintain activity? "

Li Mingyuan immediately said with affirmative tone: "The topicality, and the biggest bursting point of topicality is entertainment, which is applicable globally. As far as Weibo is concerned, I intend to continue to link with the" Super Girl "and let the candidates run. I registered my account and launched a certified user for this design. But I do n’t want to talk to the brokerage company, because this is to help them publicize and pay money, I ca n’t accept that the operation of the “Super Girl” entertainment event is very good. The link between song search and post bar is enough. By then, celebrities will surely register their accounts and authenticate one after another. "

Luo Wenyan Luo Sheng nodded with satisfaction: "It is wise for Weibo project to be given to you in charge. You are the project leader. You should take care of it."

I said here that Luo Sheng turned to David Sax again and asked, "How about Sax, I want to hear your opinion."

David Sachs said immediately: "Mr. Chairman, do you know the Texas 'SXSW Music Festival'?"

"What you said should be 'Southwest Southwest Music Festival'? Of course, don't forget that I am also a music fanatic." Luo Sheng smiled and communicated in English. He and Li Mingyuan both speak English, but David Sachs doesn't I can speak Chinese and can only communicate in English that everyone can understand.

David Saxton was so excited ~ www.novelhall.com ~ he quickly said: "I think the CES electronics exhibition compared with the current SXSW, Low has suddenly become a 'canton fair in the technology circle', and SXSW Nowadays, it may have become the world ’s largest and only cross-border event of 'Technology + Music + Film'. MicroBlog must not miss this music festival. People participating in it need to interact too much, and MicroBlog can solve this well. If there is a demand, not necessarily, but I also think it can shine. "

This Texas Music Festival was born in 1987. It is held annually in Austin, Texas, North America. Every year, thousands of people and bands from all over the world sign up to participate. All large and small product companies and their media will send representatives to the scene. Running between shows.

A lot of bands who have not signed yet, also hope to use this performance at SXSW to attract the attention of media and record companies.

At the beginning, the south-southwest was a simple music festival, but it has changed since 1994. The film and technology innovation links have been added to the music festival, and it has been a great success. From this year, it will be every year. Bring a series of music, technology interactive exhibitions, film screenings and awards.

Luo Sheng asked: "What's the number today?"

铭 Li Mingyuan: "March 9."

As soon as Luo Sheng thought about it, that is to say, there was only about a week left until the "Southwest Southwest" was held. He didn't hesitate long, turned his head and looked at David Saks and immediately said, "That's it. You are the head of MicroBlog. I will not intervene too much in this section, how to execute and prepare for your team. "

"I understand!"

(Seeking votes ...)