Chapter 106： [Why can BV video network be a big fire? 】

The indifference of Bluestar Technology has made some Hollywood movie giants very upset. Music copyright is copyright, but video copyright is not copyright? Video production costs can be more expensive than music. I don't know how many times!

It was precisely because it was more expensive that Luo Sheng turned a deaf ear. He was not stupid. The financing funds were all sold in exchange for the valuable shares of Blue Star Technology. This unjustified amount of hundreds of millions of dollars of money was caught by the door. That's how it will be spent.

Luo Luosheng spent money unambiguously, but the premise cannot be meaningless.

If you are upset, come to Huaguo to fight a lawsuit. The company has prepared a "hundreds of thousands of dollars", waiting to lose money, change the vest and put the video on, and then wait for the next round of lawsuits. And continue to lose money.

Isn't it money?

Uh ...

下 In late November, Bluestar Technology Headquarters.

"Mr. Luo, there is some trouble in the video business in North America." The company's chief operating officer, Zhang Bowen, waited for Luo Sheng to transfer from Blue Coast to Bluestar Technology today. He just came over.

Luo Luosheng immediately drank a cup of tea to drink, refreshed, returned to the boss chair and sorted out the documents on the desk, asking casually: "What trouble?"

Zhang Bowen immediately responded: "NBC officially sued the BV video website yesterday and requested that the website immediately remove [Lazy Sunday] and about 1,500 other copyrighted video clips. NBC is not the only prosecutor In fact, Hollywood film giants including Paramount, Universal Pictures, Disney, etc. have brought the website to court and demanded that the website immediately remove more than 10 copyrighted video materials. "

"Together? So neat and tidy?" Luo Sheng paused for a moment, then immediately said: "Haha, all said that the Hollywood movie giants are united and exclusive, really they are united ... In other words, the video was not me and I have to sue. It is also necessary to tell the UP master users who uploaded it. "

博 Zhang Bowen said: "Of course, but not all of them. I just picked up some videos with more than 5 million videos and they all couldn't."

There are tens of thousands of infringers, they can not sue, and pick a few well-known lawsuits, killing chickens and tamarins is the best strategy.

When I heard the news, Luo Sheng didn't panic at all, but chuckled instead: "I guess they are watching because I didn't go to them to talk about video rights like I did with some major record companies last time."

It is worth mentioning that several major record companies are subsidiaries of the parent companies of the Hollywood giants, such as Universal Records and Universal Pictures, Sony Records and Sony Columbia Pictures.

But most of them operate independently.

Zhang Bowen asked, "What should we do about this? George hopes to get a view from headquarters."

Wen Yan said Luo Sheng without hesitation: "If you want to sue us, just accompany them in a lawsuit. I have hired more than 800 or 900 employees in North America, of which the legal team accounted for more than 300, and supporting them is not food. Dry food. The court does not rule, the video is not removed, it is best to win the case, and lose it. "

的 The so-called copyright-protected videos uploaded on the BV video website platform are all second-processed clipped videos and belong to the creative act. Then some lawsuits were fought.

And even if you lose the lawsuit, you will not be fined. If you upload directly without permission, such as uploading a movie, you will lose the lawsuit.

As of now, there are no movie videos on the BV video website, not even official trailers, and no music MV videos. They are all original videos or secondary processed videos.

This also makes the increasingly popular BV video website incompatible with other video websites. It is entirely the user's own production of content, and then the user consumes the content.

It feels to people in the industry, it seems that Luo Sheng has made a micro-innovation variant of the C2C model of online video business.

Whether it's movies, TV series, MVs and other videos need to be included, but by no means now.

Luo Sheng thought for a while and added: "The users of the defendants need to pay attention. If necessary, the company can help them deal with some legal challenges. Someone needs to come forward. For a long time, BV video projects have to rely on these people. They need to give them confidence."

Zhang Bowen nodded silently, Luo Sheng pondered for a moment and added: "In addition, you told the person in charge, Chad Hurley, to set up a piracy review service like the MusicSpace music store as soon as possible, and seek more solutions to copyright issues The plan ... forget it, I'll mail him in person later, that's it. "

In fact, whether it is NBC or Hollywood's major movie and entertainment companies, their current mentality is very entangled.

On the one hand, they are very worried that the BV video website will become another Napster company. They have to say that Napster has left a lot of psychological shadows on those entertainment companies. The period is simply unbearable. The recording industry suffered heavy losses.

Now for those entertainment media companies, they are facing a dilemma:

First, if the crackdown on copyright-protected video will measure the chance of viral transmission, the popularity is money, everyone knows this truth;

Second, if you adopt a laissez-faire attitude, it is very likely that you will lose part of your income invested in your own media, such as advertising revenue.

BV video website has created a myth of growth in just three months, directly crowded into the top20 websites in North America, and has not seen a easing momentum, it is getting more and more fierce.

The momentum is really scary.

For entertainment media companies, this **** website should not appear, so nothing will happen.

But for the investors of Silicon Valley and Wall Street, especially the investors of Blue Star Technology, they are now extremely excited, and Silicon Valley is also more and more amazed by Blue Star Technology.

If someone now asks: Why can Luo Sheng always "flick" from a VC to a lot of banknotes?

The answer is: he can always make explosives, although the way is a bit wild, it is always invisible, and eventually he is beaten.

Luo Sheng's fame in Silicon Valley is getting bigger and bigger every day. Blue Star Technology is too good at making explosive models. If it is accidental once and lucky twice, then the third, fourth and even fifth times are all big. burst.

Lidu has already made some industry insiders in Silicon Valley blindly respect Bluestar Technology and worship Luo Sheng's Internet thinking.

BV video website will eventually make money. Investors do n’t know, but in just three months, it has reached the 20th most visited website in North America. It is an overwhelming and overwhelming.

With huge traffic, it has been at least 50% successful, and it is 50% nailed down. Compared with other Internet startups, they are still struggling for traffic. Who should VC invest money in? .

Uh ...

In the following period of time, Luo Sheng made frequent internal email exchanges with Chad Hurley, and was also developing a fully automatic content video system monitoring (ContentID).

Although it is litigating with the entertainment media company to help the defendant, it does not mean that the BV project or Bluestar Technology supports the infringement.

In fact, BV video websites are no less important in protecting and paying attention to copyrighted films than those entertainment media companies to which copyrights belong. After the outbreak of this filed, the website has updated the code, and users will be reminded of the copyright issues of video materials when uploading videos .

ContentContentID system, its function is to protect copyright video, its functions include video ID and audio ID two functions, respectively, have the function of comparing video and audio infringement.

Because the growth rate of BV video websites is too fast, as fast as viral videos, the powerful streaming technology itself is stronger than competitors in video playback.

看 Watch high-definition online videos on the website, not to mention 100% non-stuck, but it is really smooth.

卡 Occasionally there is a freeze when the network fluctuates, but users obviously can accept it, because compared to other video sharing websites, it will be found that BV websites should not be too smooth.

Uh ...

By December, more and more video content on the site attracted more people to submit to the BV site.

Luo Luosheng allocated a part of his personal working time to the development of ContentID. The goal is to provide a feasible copyright and content management solution.

Through ContentID, a free content management method for publishers who provide a large amount of video content, you can compare the copyright database while uploading each video 24/7. Once you find the matching data, it will be set by the copyright owner. Way of handling.

This service provides three processing methods for copyright owners of video content: the first is to track these videos ~ www.novelhall.com ~ and then obtain the information of the viewers, which can be used for marketing analysis; the second is to retain Video content, and embed ads in it, the revenue is divided with the ad network to increase the income of the copyright owner; the third is if the copyright owner does not want its video to be placed on the BV video website, you can also choose to block These videos can no longer be viewed on the site.

These three processing methods are all handled by the copyright owner, who decides in what form to appear on the BluestarVideo video website, giving the copyright owner the ability to manage copyright content.

Even better, this is not only a completely free service, it can even help copyright owners earn revenue.

In theory, every video publisher can get a certain amount of income. As for how much income is determined by the market, the key is whether your video is popular.

The key to the rapid popularity of BV video projects is that users can provide content, consume content, and publish original videos.

This allows the general public to also participate in it. Before that, people could only watch and interact with comments, and they could not participate in content production in depth.

大众 And the power of mass production is bound to be vast.

On the BV website, the popularity of a popular up host is not even less than that of a celebrity, and a popular video with millions or even tens of millions of clicks. This shows that in addition to traditional film and television content, users have original videos Content is taking away the viewing time of traditional film and television content.

For traditional entertainment media companies, this is undoubtedly ushered in the crossroads, they have faintly felt the crisis.

Uh ...