Chapter 103： [Combining brands with entertainment]

After the dinner, Luo Sheng stayed at the Hilton Hotel for one night. He woke up early in the morning to wash his clothes quickly and easily.

I came to the restaurant. A breakfast was ready on the table for him to enjoy at any time. Luo Sheng ate something casually and left Shencheng to return to the company later.

There is also a "Shencheng Morning Post" on the desktop. Luo Sheng picked up the newspaper and took a look.

The headline news is the news of the company's Series C financing yesterday, and the title is also eye-catching.

[Bluestar Technology Company created the internet financing myth. The C round of financing raised 10.55 billion yuan, and the company's valuation is 124.15 billion yuan after financing! ]-"Shencheng Morning Post"

The content of the news also deliberately converted the figures according to the real-time exchange rate. The larger numbers have more shocking and eye-catching effects. The US dollar figures appear small. The performance financing is 1.275 billion US dollars and the valuation after financing is 15 billion US dollars.

Luo Luosheng casually looked at the content of the article. In addition to reporting some news about the C round of financing, one third of the page in this article was referring to his valuation.

After the financing, Luo Sheng's equity may have reached a valuation of 51.8 billion yuan, which is definitely an incredible number of astronomical figures in this era.

More than just the Shencheng Morning Post, many other media have used a lot of content to make a fuss about Luo Sheng's wealth myth. We must know that the richest person in China this year has a value of about 12.4 billion yuan.

As long as Bluestar Technology continues to develop so steadily, after the completion of the IPO, becoming the new richest man in China is inevitable, and it will open a gap several times that of the second place.

I have created such an incredible myth of wealth in just over a year, which has greatly stimulated more people to set their sights on the Internet.

人士 Those in the industry who have experienced the era of the Internet bubble, apart from being quite emotional, do not feel too ridiculous to know that on the eve of the burst of the Internet bubble, it is even more crazy than this.

In the era before the industry bubble was wiped out, no matter what you do, as long as you can open a website, you can get a high valuation and easily complete an IPO.

Luo Luosheng read the content of the newspaper for a while, then left it aside, and left the room after eating.

I didn't pay too much attention here, and set off to return to Sucheng that morning to start the research and development of the "Blue Core" project.

公司 The company's online video business has been launched for two weeks and did not immediately become a popular new website because Bluestar Technology is not the first video sharing website to enter the market.

Uh ...

On September 15, Menlo Park, California, Blue Star Technology Corporation North America film director.

OK "OK, this time I went to the company headquarters and I swear, this trip to China has definitely benefited me a lot. To be precise, BOSS has benefited me a lot. He really knows everything about the Internet."

I spoke to Chad Hurley, who had just returned to California. He had been to Sioux City for almost three days.

The goal is to attend a high-level meeting at the company's headquarters to meet Bluestar's online video business. Since the domestic version and the international version are operated separately, they are actually very different because of different environments.

But apparently, after Chad Hurley had this trip, he became even more adored by Luo Sheng.

"As BOSS said, BV Video (BluestarVideo) is not the first video sharing website to enter the market. Of course, our streaming technology is superb, but to be a favorite online video website for users, we need rich content. "Said Chad Hurley.

At this moment, seven or eight people such as Chen Shijun and Jia De are sitting in the same house, all having snacks while having a meeting.

Chad Hurley said confidently and eloquently: "BOSS taught me a lot of tricks. This time, I brought the Blue Star Advertising Alliance from the headquarters, viral video marketing, and many new ideas. .Yes, viral videos, a lot of viral video gameplay. How to make a video spread like a virus? The answer is ... let branding be combined with entertainment. "

"and so……?"

The next time, in order to find the best value positioning for BV videos, Chen Shijun, Judd, Chad and others began endless brainstorming.

Finally, they positioned it as a mass media, a consumer media business platform where people watch and share original videos on the Internet.

The "Blue Star Advertising Alliance" brought Chad Hurley the key to quickly get a large number of original videos on the site. The most important point is to provide advertising revenue sharing with the original users of the video.

引用 "Using BOSS, BV videos can create their own online video stars." Chad Hurley concluded.

"Why don't BOSS talk about copyright cooperation with entertainment companies, just like the MusicSpace music store, in order to enrich the content of video sites?" Jia Dezhan said.

"Damn, how much royalties will it cost? Admittedly, the company's Series C financing received a huge sum of 1.275 billion US dollars, but this money will not be all spent on BV videos." Chad Hurri frustrated, after a while Added: "In fact, I have said this to BOSS, how do you guess he answered me?"

Seeing the curious look of Chen Shijun and others, Chad Hurley has an impersonal imitation: "... Listen to Hurley, if you do this, BV video is a mediocre streaming video website, nothing like the current video website. The difference. So how to subvert them and successfully surpass them? BV video is a brand new video website that not only needs new leading-edge streaming technology, but also new content. "

BV video is a brand new video website. Everything is new. If it is not new and looks different, it will drown in dozens of existing video sharing websites. This team immediately realized.

Next, the operation team began to brainstorm endlessly and began to plan a series of viral videos.

The marketing and marketing staff invited a back-office operation team, an innovative artist agency from Hollywood, who spent money to carefully design video content for BV video ~ www.novelhall.com ~ The goal is to create the first BV influencer, innovation The artist agency hires an 18-line actress Jessica Parker.

Uh ...

September 22.

One month after the establishment of BV Video, a highly-watched 16-year-old girl "Braevelli" appeared in a "video podcast". The 16-year-old girl who called herself "Lonelygierl5" posted a web video on BV serial Diary way to tell your story.

The original video released by Bree Avery is not abnormal, but then he claimed in the video that he joined a brown religion organization with a "mysterious ritual", which attracted widespread attention from netizens and quickly became a Internet celebrities.

At about the same time, there was a video of Ronaldo in football apparently on the BV video site, but it was actually a Nike advertising video.

Operating team perfectly executed Luo Sheng's request to combine this brand with entertainment.

By the end of September, something unexpected happened to the Chad Hurley team. During this time, NBC's "Saturday Night Life" program was being broadcast. A user uploaded "Saturday Night Life" by Andy Sandberg and A "lazy Sunday" video starring Chris Parnell who teases himself about his stupid rap.

Finally, this video became a viral video, showing the potential of BV video for the first time.

By October 5th, the video had 1.18 million views on the BV video website.

After 10 years, the number of millions of views is just a very ordinary number, but nowadays, especially at the current stage of BV video websites, it is even a milestone for the entire streaming online video field.

Uh ...