Chapter 84： [Single price of 0]

We can't deny its excellent user experience anyway. ITunes does occupy more than 90% of the digital music market now, but the pace of change in the Internet field is too fast. If the response is missed in time, it may be overturned.

If these factors of MusicSpace only pay attention to Joe ’s help, then another factor definitely makes him anxious.

因素 That factor is ... Microsoft!

Open this music software launched by Bluestar Technology and you will find that it syncs with Outlook contacts and Windows users.

Apple has iTunes + iPod combination, but Bluestar Technology also indirectly owns MusicSpace + Windows combination. Although it is not as good as Apple's combination, it has at least this mode.

As for the relationship between Qiao Gangzhu and Gates, Apple Inc. and Microsoft Inc., the two sides have been in love with each other since the last century, and they still look down on each other anyway, and some interview programs also attack each other.

乔 And Jobs has never thought about porting the iTunes Music Store to Windows, because Apple has its own Mac to sell, but in any case must acknowledge the dominance of Windows in the PC market.

In fact, Microsoft executives are also holding a conference around BlueSpace ’s new product, MusicSpace. Microsoft bought Synapse from Luo Sheng early to fight iTunes + Mac, but Microsoft invested in Synapse. Many of them have never seen improvement, and they were basically killed by iTunes.

MusicSpace was born, and it has such a brilliant performance in just one week, no doubt letting Microsoft see a new dawn.

Microsoft's senior management decided to help MusicSpace software thrive on Windows after the meeting, but Microsoft was not selfless, but to force Apple to port the iTunes Music Store to Windows. On, let Joe help the master lower Ao Jiao's head and compromise.

The current Microsoft company is much easier. They firmly believe that Apple will not commit to a music store that does not launch the Windows version in this situation. Apple now represents a niche, and Windows represents the public, unless Apple wants to Always be a niche "non-mainstream".

After the executive meeting, Jobs decided at the meeting to immediately develop the Windows version of the iTunes Music Store, which is very decisive.

But it is not as close as the enemy, because Apple has reached a secret research plan with Motorola, which is also the beginning of Apple's formal entry into the mobile phone market.

Uh ...

White is an internet enthusiast, a **** music enthusiast, and a super fan of Eminem. He claims to be "Stan". The singer is now a red and purple hot rap superstar, although The media's criticism of him is not good, because the words that begin with the letter F in his songs are not uncommon, but it does not prevent them from being chased by fans in Europe and the United States, especially North America, and every album is sold.

Of course, to say that the world song scene in this era is still MJ sitting firmly on the top spot, no one is more hot than him, no one wants to challenge his status.

Luo Luosheng wanted to win the digital rights of MJ, but unfortunately could not get it, or could not afford it.

However, MJ ’s brilliance did not cover up Eminem. As a white man, he was “seal God” in the field of rap, which has always been a black man's good show, showing his talent.

These factors make White a resident user of [MusicSapce]. He is also a senior user of [BlueSpace]. In North America today, if there is no [BlueSpace] social account, I am embarrassed to say that he is a senior player who has fun with the Internet. Social networking sites are now sweeping across North America, becoming one of the most popular sites today.

White first fell in love with this product after opening the MusicSapce software for the first time. Registered users have a super convenient method, which is to complete the authorization directly through the BlueSpace social chain. Many users want White, and there is no need to register a new one. Accounts are authorized by their existing BlueSpace.

The new MusicSpace users have a great benefit, that is, they can listen to all music for free for one week on this software. The library of 2.25 million songs basically covers all the popular music nowadays, as well as exclusive music. .

This trick is really very useful in the North American market. The proud and ignorant Rice people did not feel the power of free at all. Luo Sheng originally wanted to be free for 1 month, but the record company quit and warned Luo Sheng. Define his behavior as a disruptor of the market environment.

If he insists on doing this, the record company will take back all the copyright after the copyright expires, and do n’t even think about getting a new song's license.

After the two sides negotiated, they took a step back and compressed to a week.

Free stuff is a very harsh word for major record companies. It has been mentally shadowed by Napster in the past few years.

Record company is also afraid that Luo Sheng will disrupt the market and burn each other's money at that time. Apple's iTunes will follow for free. Everyone will have no money to make.

Anyway, Luo Sheng's free Dafa was still greatly suppressed, but the free listening benefits for a week still brought great appeal to MusicSpace.

White learned about this PC-side music software through the promotion of BlueSpace the day after the software was launched, and today the free period has passed.

It's been a whole week, and White can't wait to go back in time. The feeling that you can listen to whatever you want to hear is not too much.

White thought of re-registering a new user and changing it after expiration, so basically you can listen to it for free, but found that the registration mechanism of MusicSpace is the same as that of BlueSpace.

This has restricted the proliferation of the Baiji Party to a certain extent. Another is the copyright consciousness of North American users. There are also certain restrictions on the moral level. The key is that people will not easily use their identity to authorize others to use. Things involving privacy are very sensitive.

In fact, Bluestar Technology is quite loose in this respect. If you change to a record company, it is absolutely necessary to prevent deadlock and block everything that can be thought of.

But Bluestar Technology is different. This is an Internet company. The number of users is very important.

Especially since the company is still in the development stage, user data is dazzling. When Luo Sheng was looking for VC financing, Luo Sheng talked with more confidence and got more financing with less equity transfer.

If it is not the threat of a record company, Luo Sheng will definitely be more lenient, spreading the net first, and then canceling the free benefits almost. Even if the user loses half, the rest are all high-quality users. The final absolute number growth rate must be higher than now. Even more exaggerated, UU reading Quantitative changes can cause qualitative changes.

White searched the rapper [Eminem], and selected a single "LoseYourself" in the list. You can listen to it for 90 seconds, connect the audio equipment decisively, and click to play. The body unconsciously shakes with the rhythm of the music.

Then clicked to buy, and at a price White murmured in surprise: "God, it's so cheap? It's only $ 0.59 USD per head?"

After a while, White did not hesitate to click decisively to buy. He is a relatively fashionable Internet player, has his own PayPal, and the music store is connected to PayPal online payment.

He immediately started buying on it crazy, checked 100 singles in one go, and paid $ 59.

If a Chinese person saw it, they would definitely startle their eyes. A song equivalent to exchange rate would cost nearly 5 yuan, which is no different from a robbery. It would cost five yuan to listen to a broken song?

But in North America, a song of $ 0.59 is absolutely super cheap. You should know that in this era, even in North America, most Internet users still obtain music by buying CDs and downloading pirated copies, which is illegal. Apple's iTunes ended pirated downloads, and Napster closed.

Apple's iTunes appeals to users with a low price of $ 0.99 / head, yes, even if $ 0.99 / capital is low, and the MusicSpace Music Store $ 0.59 is almost half cheaper than iTunes.

I can understand why some foreigners come to China and why the first thing to do on the Internet is to download music frantically, because they are all free.

Uh ...