Chapter 82： [Taunt from industry]

Company lounge.

Luo Luosheng and the company's Xu Yong and others were sitting around for a chat, not only to talk about specific agendas, but to simply chat, exchange ideas, and collide with inspiration, maybe they could collide with sparks.

文化 This culture has been passed down from the company's studio era to the present, and will continue to be passed on, and it has also become a manifestation of Bluestar's engineer culture. Basically, there is a half-hour to about 45-minute communication time every day.

Each company has its own unique corporate culture.

For example, Google spends one-fifth of its free time. The Google company allows its engineers to devote 20% of their time to researching their favorite projects, which is equivalent to one day a week. This practice has also made Google successful. 20% of free time in exchange for 120% of performance.

Google's approach, in fact, this is the same as the "departmental company system" formulated by Qin Weimu, so that fat and water do not flow outsiders' fields.

In addition to the "chat stream" of the corporate culture of Bluestar Technology, there is another unique corporate culture-gourmet.

蓝 At Bluestar Technology, providing free food and beverages in the kitchen is not a big deal anymore, in addition to providing a variety of healthy and delicious snacks for employees to enjoy for free.

In a world where everyone eats food, even so many delicious snacks can be eaten during work, which can satisfy appetite, relieve work pressure, and do not have to worry about eating unhealthy problems.

Because the company also invited professional health care personnel to carry out matching and food security inspections, the company did not save the money, all for the employees to eat healthy food as the core starting point.

Is the investor seeing a little pain ...

Blue Star Technology spends five times more on food purchases than other companies of the same magnitude. It can be seen that the food culture is a trick in North America. Many employees, Luo Sheng failed to catch them with high salaries. Heart, but accidentally grabbed their stomachs with Chinese food, then grabbed their hearts, and finally grabbed them.

The company specially hired top chefs from domestic high salaries to go to the Monroe Park, California branch. The eight major cuisines can be eaten without the same sample every day, and it is not an exaggeration to say that they are 365 days a year. , Can be done without heavy samples every day.

Even after the news spread, engineers from other technology companies in Silicon Valley came to Menlo Park to eat and drink, even because the company's food culture still attracted many excellent Silicon Valley engineers.

With the help of an automatic, I brought engineers from other technology companies over, and "rebellion" for food became an anecdote.

Silicon Valley is just a general term. It is not rigorous to say that Menlo Park is also a part of Silicon Valley.

At this point, even Luo Sheng did not think of Bluestar Technology's North American film director. The most famous in Silicon Valley is actually the company's canteen ...

I can only say that food is borderless.

At the moment in the company's lounge, everyone was chatting while having snacks.

"The boss's North American trip, after returning to China with the copyright cooperation agreements reached with several major record companies, frightened countless people." Feng Yi said a while later, adding: "But most of the comments seem to put Let's see that adults have more silly money. They are ridiculed by the industry and spent hundreds of millions to buy the copyright, which is too much money to spend. "

Sure enough, after the news was sent back to China, many people were shocked. In addition to feeling that Blue Star Technology has the money to spend money on blind children, it was ridiculed.

A lot of people don't understand it at all, what is the significance of Luo Sheng spending this money?

The domestic version of the online music player is called [Blue Star Music]. When it was launched, the publicity slogan was a genuine authorization of 2.25 million popular songs at home and abroad, free listening, free download ...

Is it free?

Do you want to be charged?

This is the true portrayal of the moment.

Originally, people in the industry thought that Bluestar Music would charge a fee after getting huge copyrights, but it was not expected to be free.

Suddenly felt that Luo Sheng was spending money silly, but he was not being stupid. He really has to charge. Blue Star Music is definitely a must in China. We must know that Baidu mp3 music search is now on the top.

"We seem to lose in the present, but we will eventually win the future." Luo Sheng said with a smile, and then shrugged indifferently.

He couldn't wait to be laughed at, and made a lot of money. By that time, a copy of the copyright can easily wipe out one net, and it will eventually be liquidated after more than ten years, and the industry peers will certainly not pay attention to copyright. The problem comes at a price.

However, it is worth mentioning that the domestic version of [BlueStar Music] is free, but the overseas version of [MusicSpace] music store is paid. After all, the market environment is different, and the two have huge differences.

However, in the domestic Internet community, Luo Sheng spent 1.64 billion yuan (US $ 199.2 million) in astronomical copyright fees and could not understand the digital copyright cooperation with the world's five major recording giants. Even when the group continued to ridicule, there were two technology giants on the other side of the ocean. However, the company paid attention because of Luo Sheng's move.

One is Apple and the other is Microsoft.

In the presence of Bluestar Technology, they all existed at the level of giants. Before the burst of the Internet bubble, Microsoft's market value once rushed to 563 billion U.S. dollars, becoming the first in the world at that time. After the bubble burst, this year's technology company in 2004 In fact, most of them have not restored their vitality. Bluestar Technology is just a special example. The market value of Microsoft is almost cut, and it is still $ 282 billion, ranking third in the world.

After Microsoft fell from the altar, it is now General Electric with the world's highest market value of $ 319 billion.

And there is an unusual phenomenon that few people care about. Then at this time, the status of global financial companies is climbing crazy. Citi, AIG, and Bank of America have crowded into the top ten listed companies in the world. It seems that it has been several years. The financial crisis that followed laid the groundwork.

Another technology giant, Apple Inc., which is eyeing Luo Sheng, only completed the turnaround of salted fish last year. Until 2003, Apple Corp. was still a technology company respected by "non-mainstream" users. Although the public knows that Apple products are very Yes, but there are not many people who are willing to pay for this kind of appreciation.

2003Before 2003, Apple's market value had plummeted to $ 4 billion, and Joe helped the owner regain control of Apple for several years.

But all this, starting in March 2003, a month after the establishment of Blue Star Technology, Apple began to take off.

Jobs launched iTunes, which is probably the most revolutionary and innovative product in Apple's history, and has also driven the market value all the way.

The emergence of iTunes changed everything. This was Joe ’s big move for five years. With the advent of iTunes, Apple was able to enter the music market, not only to make money by selling products, but also to make money by selling music. Since the launch of the iPod, in just three years, the iPod + iTunes combination has generated nearly $ 10 billion in revenue for Apple, accounting for almost half of the company's total revenue.

iTunes has received extensive support from users and partners, because the existence of iTunes can make it easier for more people to download and organize music ~ www.novelhall.com ~ This also greatly promoted the sales of iPod, let this Electric products are rapidly gaining popularity in North America.

Those record companies also welcomed the emergence of iTunes. Prior to this, record companies could not do anything about the flood of pirated music. The Napster website alone almost stripped the record companies, but iTunes let them see the potential of digital music for profit Sex.

Of course, the happiest is Apple, which makes hardware money through selling iPods and music through iTunes.

In fact, Luo Sheng talked about the copyright cooperation with the five major record companies so smoothly. The record giants also saw that iTunes has a unique situation in the digital music field. The record company itself once wanted to operate digital music. The industry found that it couldn't play in the technology world at all, and the products launched were scolded by users as dogs, so they gave up.

显然 But obviously, iTunes's dominance in the digital music field is not good for record companies, so Luo Sheng came to talk about copyright cooperation this time, which was quite smooth and reasonable.

Because from the perspective of a record company, as a music service manufacturer, they have mastered the copyright. [MusicSpace] and [iTunes] even have more online music store platforms in the future. These platforms are definitely high-price cooperation in order to compete for digital rights. Obviously good for record companies.

Anyway, now I feel that I am the winner, and Luo Sheng or Steve Jobs, in a sense, are the "intermediaries" who make a difference. They have built an online platform that combines the digital rights of songs owned by record companies with online Consumers connected, and then Luo Sheng drew 40% of the share, in fact, it was fiercer than Steve Jobs and 5% of the share.

Uh ...