Chapter 634

July 17, Pengcheng.

When the first light in the morning came into the window sill, Pengcheng Stadium on Shangbu North Road was already full of tourists and journalists from home and abroad.

The fourth Pengda superhero Festival officially opened!

The event will last from 8 am to 9 pm. It can be called the longest lasting superhero festival in history.

There is a reason

This year's superhero Festival, in addition to integrating scientific and technological elements, added night shows such as UAV formation lighting show and AR projection. In the daytime, we also set up a meeting for fans and a street for heroes.

Fans meet to understand!

Hero street is more complicated

This link refers to the temporary construction of a street inside the stadium with 78 shops on both sides.

These shops are run by heroes!

Maybe it's dija Altman selling ice cream, empty me selling kebabs, biochemical yellow selling "venue Limited", Armored Warriors selling mobile phones

The booth will be open all day!

some commodities, such as mask, mobile phone, milk and coke, are mostly sponsored by the sponsors. The snack drinks such as kebab, ice cream and sour plum soup are free welfare provided by PD group in order to give back to fans.

In the shop opened by the sponsor, the goods need to be purchased, but there are certain discounts, at least cheaper than the market price.

And the shop that PD opens, hold ticket can get a free. Whether it's food or drink, it's free.

Of course, toys are not free!

For the first time, although we were well prepared for the hero street activity, there were still a lot of troubles on the scene.

For example, empty my store.

The women gathered together and pretended to ask for a kebab, but they were actually stealing money. You touch me, I touch everyone. At the end of the day, the puppet actors quit

After saying something about it, they convinced the "all-round empty me" to continue selling kebabs. Meng Lang has just wiped the sweat on his forehead, and a message comes from next door.

We're out of ice cream!

Maybe the weather is too hot, or the popularity of Degas is too high. Ice cream stores quickly ran out of stock, leading to a large number of tourists unable to eat ice cream, shouting: "if there is no ice cream, take Diya away..."

Good things are hard!

Although the process is very difficult, wearing leather bags to serve tourists on hot days, leather bag actors and staff, tired and hot as if just picked up from the water.

However, when the tourists say "thank you", "aligado" and "three grams of oil", we are full of enthusiasm again!

Sure enough, smile is a good medicine to relieve fatigue

The day was soon over.

At 6:00 p.m., under the guidance of many staff members, the tourists step to the designated area to sit down and wait for the performance to begin in the evening.

"Like sunlight through the night."

"The dawn glides across the horizon..."

There is no song in Pengda, which is more suitable for warming up than "miracle reappearance".

When the melody of the prelude sounded, the huge stadium instantly burst into applause, and the atmosphere reached the climax of the explosion of "all the audience together".

"A new storm has emerged..."

Entering the part of the chorus, there is a round of chorus.

The song resounded all over the sky. When the last sentence "miracle will surely appear" fell, a burst of bang bang sound was heard in the venue, and countless fireworks rose, illuminating the night sky of half Pengcheng.

"Good evening, everyone."

"Minasan, empty Bawa!"

“Goodevening，everyone！”

The host from China, Japan and the United States stepped onto the stage, waved his right hand and said hello to the audience in front of the TV and the computer in the three languages.

In view of the superhero Festival, there are TV stations and video websites of the three countries to broadcast, and use the language of the three countries to greet, which is a necessary process.

In addition to the greetings, the three people will repeat the following words in different languages.

"It's quite foreign-style!" Audience speechless and clapping make complaints about

. They always think, this is not a company Festival, it is necessary to do so big?

"It's necessary!"

"Of course it is necessary!"

Meng Liang turned to Zhang Tai Chang, a spokesman for Pengcheng satellite TV, explaining: "from the first super hero Festival, every year's audience is going up. Last year's recorded video, the amount of oil woodlouse broadcast is 100 million!"

"This year's superhero Festival, according to our internal estimation, the audience watching the live broadcast is no less than 50 million people!"

"So many?"

Zhang Taichang said in dismay: "give you a few more years, won't you be able to catch up with the super bowl and the Champions League final?"

"Almost."

Meng Lang thought for a while and felt that he had great hope.The super bowl and the Champions League final, though a global event. But the audience of sports events is not as much as expected.

Such as Altman and masquerade knight, if the development time is sufficient, the annual event, the audience base is not worse than them.

Of course, the world cup, the Olympic Games and the Spring Festival Gala are not.

These three programs are pure bugs in the television industry, and Meng Zai is not mentally handicapped. Even if the superhero Festival develops for another 100 years, it is difficult to have such an exaggerated influence.

Hearing this, Zhang Taichang moved his mind.

How many times has the superhero Festival been held? There are already 50 million people watching! If it develops in a few years and becomes a global event like the super bowl and the Champions League final, the broadcasting rights will be very popular!

This is a golden rooster!

Just think about it. The sponsors of the super bowl and the Champions League final have invested so much money in advertising, not because of their high exposure.

If the exposure rate of superhero sacrifice can catch up with both. The advertising fee received by the TV station and the organizer is absolutely astronomical!

He admitted that he was moved.

Taking advantage of this golden rooster has not yet risen, start ahead of time and buy out the broadcasting rights in the next few years at a low price. Why should Pengcheng satellite TV be underdeveloped?

It's a pity that Meng Zai refused to accept.

No matter what he said, Meng Lang's answer is always one: cooperation is OK, buyout is free!

The superhero festival in the middle of the year and the PD Carnival at the end of the year are not only the two major events of PD, but also the annual Carnival Party of children all over the world. As long as you are not blind, you can see the potential of both.

Meng Lang is not in a hurry.

He knows very well that the right to broadcast can only be sold at a low price. After losing money for a few years, it has become famous and the audience base is stable. Isn't it good to sell the broadcasting rights at a high price?

Besides, he doesn't want to sell

As early as many years ago, he and director Tao had a "ten-year agreement". Now calculating the time, director Tao is retiring soon, and big bird cartoon has been set up.

He just has to wait.

When director Tao retired, he immediately submitted an application to transform the "semi public and semi private" big bird cartoon into Pengda satellite TV, which is "controlled by private enterprises and supervised by state-owned enterprises".

At that time, PD Carnival and PD superhero festival will become regular programs of Pengda satellite TV, similar to CCTV's Spring Festival Gala and Lantern Festival Gala.

Then you don't have to sell the rights!

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