Chapter 92

Entering the twelfth lunar month, in addition to preparing for the new year's big drama, the focus of work has shifted to their own "Spring Festival Gala".

Spring Festival Gala is not exclusive to anyone!

Although the status of CCTV Spring Festival Gala is still unshakable, the major TV stations still have dreams.

Spring Festival Gala you can do, I can't do it?

Jiangchuan TV station is preparing its own Spring Festival Gala. Although it may not be good-looking, it must have more patterns than other TV stations.

Meng Lang found director Tao!

"Xiaomeng! Can the children's Spring Festival Gala you mentioned work? "

Director Tao is very hesitant. As a deputy director, although he has a strong relationship with Xiaomeng, he first considers the interests of the TV station.

Children's Spring Festival Gala sounds very creative, but the effect is still unknown.

Xiao Meng is a liar.

Director Tao's suspicious attitude made Meng Lang speechless.

"What was the audience rating of your Spring Festival Gala last year?"

"This..."

In the face of the CCTV Spring Festival gala's squeeze, director Tao's Spring Festival Gala has a hammer's ratings, which are basically typical of self entertainment.

Seeing that director Tao couldn't speak, Meng Lang also guessed that the ratings might be poor, so he advised him, "since it's all rotten, why not try to innovate? You can't imitate CCTV. People have plenty of resources and details, and they also have good feelings. What do you want to fight for? "

"Who said we didn't innovate?"

Director Tao said discontentedly: "we do some new programs every year, and the feedback from the audience is great."

Is that micro innovation?

It is a novelty to innovate only in the program, but under the influence of the feelings of the Spring Festival Gala, the audience will still switch to CCTV

If you want to keep the audience, some program innovation is not useful.

Meng Lang nagged a lot, but director Tao was still worried.

He was entrusted by the leadership to organize the Jiangchuan Spring Festival Gala. He felt that he had a great responsibility and could not make a fool of himself with Xiaomeng.

"The children's Spring Festival Gala you mentioned has an excellent starting point, but it's not suitable to put it on the comprehensive channel. Otherwise, we'll do it on the children's Channel..."

"What do you think?"

Meng Lang rolled his eyes and said, "the foundation of children's channel is not good. The audience rating of the new year's Eve is falling to the bottom. Only Jiangchuan comprehensive channel can stand up. If you let the children's channel do it, there is no hope at all. "

"But I can't be the master."

Director Tao complained: "I was just transferred to the comprehensive channel to take charge of the preparations for the Spring Festival Gala. How can I say this kind of event can only be decided by the head of the TV station?"

"Then you go and talk to the head of the station."

Meng Lang encouraged: "you tell him, if you really want to hold the children's Spring Festival Gala, the naming right and gold advertising space, we Pengda group will package it!"

"True or false?"

"True, of course!"

Meng Zai doesn't lack money to play with you?

Director Tao was moved. The most troublesome thing about the annual Spring Festival Gala is to attract investment through advertising.

Set a high price, other manufacturers would rather bid for the garbage time of CCTV Spring Festival Gala than consider Jiangchuan Spring Festival Gala. Set a low price, they are not willing to, at least is the benchmark CCTV Spring Festival Gala, how can advertising fees pull off the gate?

"Yes! I'll talk to the director! Let's not talk about the result. I'll put the scandal in the front. Our naming rights and gold advertising space are not cheap! "

Meng Lang asked, "is CCTV expensive?"

Director Tao shook his head: "cheaper than them!"

That's it!

Now Pengda group, not to mention winning the naming right of Jiangchuan TV station's Spring Festival Gala, if it is willing to delay the building project, it will be no problem bidding for the naming right of CCTV Spring Festival Gala!

Of course, the extension of the building is impossible.

Meng Lang, who dreams of building a building, would not do such a stupid thing.

……

The next day, Meng Lang received a reply from director Tao.

"The head of the station is a little moved, and the comprehensive channel has long wanted to have an operation on the Spring Festival Gala. But they want to change it into a new year's concert. The children's Spring Festival Gala, everyone has no confidence... "

It's normal!

Meng Lang is not discouraged. Jiangchuan comprehensive channel is also a provincial satellite TV for all age audiences. It's normal to ask them to do children's Spring Festival Gala.

"But..."

Director Tao changed his words and suddenly said, "the head of the station said that if you dare to contract the right of naming and Golden advertising time, you can try innovation this year."

It's a big deal. It's going to be the same next year.

The head of the station is not a pedantic person. The old version of the Spring Festival Gala, let alone CCTV, can't even compare with the gala of Zhonghai TV station and Xiangnan TV station.

Since it's rotten like this, it's better to find a new way.

Children's Spring Festival Gala this direction is good!

On Chinese New Year's Eve, adults are busy chatting and playing cards, and children become the masters of the remote control. If you really do a good job of children's Spring Festival Gala, the ratings must be very good!Of course, you can't say what's in your heart.

Director Tao means that the head of the station reluctantly agreed to your face (money) of Meng Lang.

"Yes!"

Meng Lang said that no problem, Pengda group will spare no effort to cooperate with Jiangchuan TV station to jointly run the children's Spring Festival Gala.

"The program must have Pengda element!"

Director Tao is very confused: "what is Pengda element?"

"I've thought it out for you. For example, the song shows" the fire of youth "," the appointment of the blue sky "," the little magic fairy of Ba la la "," the heaven and earth of blasting pill "

"Dance show" dance of the devil "

"If you are a star, please come here and sing a song and dance together..."

"The Spring Festival Gala draws prizes every other hour! The prizes are provided by us, including limited signature version of crystal blaster... "

Before Meng Lang finished, director Tao couldn't help asking, "is implantation too stiff? Is this the Spring Festival Gala or the Pengda carnival? "

"The advertising fee is easy to discuss!"

"This..."

Director Tao instantly changed his face: "your Pengda carnival is very good, it's not impossible to learn from it."

Hey, hey, hey!

The gold owner's request must be met.

Let alone add Pengda element to the program. Even if Meng Lang, who has more than one billion yuan, wants to sing a song on stage, it is not impossible.

Of course, if Meng Lang is allowed to come on stage

That must be lip synching!

In this way, Jiangchuan TV station wants to reform the form of the Spring Festival Gala. Meng Lang wants to borrow the hype of the Spring Festival Gala. Lang Youqing and my concubine intend to do so.

No one has ever done the children's Spring Festival Gala.

Is it possible? Will ratings dive a lot?

All kinds of worries were in front of him. Let alone director Tao, Meng Lang had no idea.

But Jiangchuan TV station is not afraid of failure. What is Meng Lang afraid of? If you lose a little money, you'll pay the tuition.

If it's done, it will do a lot of good!

As long as the ratings pass this time, the theme will be changed in the coming year, and the theme of "aute Spring Festival Gala", "masked Spring Festival Gala" and "monster Spring Festival Gala" will be changed every year!

If the ratings hit the streets, it can only be said that

Uncle Meng did his best.

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