Chapter 1248

As they speak, the price has risen from 5 billion dollars to 14 billion dollars. Originally, the price increase should be no less than 100 million US dollars, but all of us are going up by 500 million dollars, which makes the price go up like a rocket.

By the time of US $18 billion, there will be less competition, mainly between NNC and NBC in the United States, Mitsubishi TV in Japan, WAB in South Korea and CCTV in Huaxia. Other TV stations are either powerless or have no coverage of Asia, so they can only watch them compete.

"18.5 billion"

"19 billion"

"20 billion"......

seeing that the price increase seemed to slow down, Xiao Yunhai held up his brand and said, "23 billion US dollars."

The sound was not loud, but it shocked the whole scene.

23 billion US dollars is already the price of the broadcasting rights of the neighboring World Cup. At the top of the day, its advertising profit in Asia is just that, and it may even fail to surpass it. This is also the reason why the price increase slowed down.

"Mr. Xiao is really extraordinary. Now it's 23 billion dollars. Who else is higher than that? To know that the world cup to a television station to bring not only advertising costs, but also a huge impact. Is there anything higher than Mr. Shaw? "

"23 billion for the first time, 23 billion for the second time, 23 billion for the...

" 23.1 billion. "

A voice that Xiao Yunhai felt very familiar with sounded in the auction hall.

Looking for prestige, it was his old enemy, David Stern, who offered.

"It doesn't seem that IMD's signals cover all of Asia."

"Yes. They only set up sub stations in China, and other national TV networks are still under construction. It is estimated that stell's offer is just to add to Mr. Shaw's block. "

"Ha ha, two of the world's top ten tycoons have become enemies, and the future is expected to be very exciting."

The crowd was whispering.

Xiao Yunhai smiles and says, "Mr. David stell, you must be more leisurely. If you take pictures of the world cup, but there is no place to broadcast it, it will be a big trouble."

"It doesn't have to be bothered by Mr. Shaw," David Stern said, tit for tat

Xiao Yunhai said: "in addition to TV stations, it's nothing more than network video. I heard that your STEL video website has been set up. You don't want to make your name by virtue of the world cup. Hehe, this is a good way. However, if hundreds of millions of Asian fans can only spend money to watch the live broadcast online, are you not afraid to be scolded to death by them? "

"There's no need for Mr. Shaw to worry about it," said David Stern, deadpan

Xiao Yunhai nodded and raised the sign again: "24 billion dollars."

"24.1 billion"

without thinking about it, David Stern added 100 million.

"25 billion"

"25.1 billion"

"26 billion."

"26.1 billion."

Every time Xiao Yunhai offered a price, David Stern raised the price by 100 million, as if in a gamble.

Other TV stations have already given up and bought the world cup broadcasting rights with 26 billion yuan, which is no different from throwing money into the water. Therefore, everyone is happy to sit on the mountain and watch the tiger fight.

"30 billion"

"30.1 billion."

Seeing that the price has reached his bottom line, Xiao Yunhai made a decision and gave up the price increase. He applauded and said with a smile: "there is a saying in China that a gentleman does not win the favor of others. Since Mr. stern is so persistent in the world cup, I will do well. But I want to tell you that water can carry a boat or it can capsize it. If you really plan to broadcast the world cup on the Internet video for a fee, I can guarantee that your online video will be resisted by all viewers. Oh, you must not play with fire. "

In fact, David Stern did.

His video website will be set up with music and business websites in a few days. If the world cup can be played on the video website, it will not only be the cost of advertising, but also the cost of live broadcasting. By then, his stell video website will be a hit.

"Mr. Xiao, your Yunqing TV station doesn't have the world cup. I'm afraid it's not easy to expand its influence."

Xiao Yunhai said with a smile: "I started with a TV series, and the ratings of langyabang exceeded 50%. I can't. It's a big deal. I'll go back to my old business and make a popular TV series in Asia. "

David Stern snorted and sneered, "you are so confident that no one can win forever."

Xiao Yunhai said, "that's not necessarily true. At least, I haven't failed once. "

When the host heard what they said, he interrupted at the right time: "Mr. Xiao, Mr. stern has already offered 30.1 billion yuan. Do you still want to increase the price?"Xiao Yunhai shook his head and said, "I've already said it. Please give it to Mr. stern."

"Does anyone else offer more than Mr. stern?" the host asked

Seeing the silence of the scene, the host yelled: "30.1 billion for the first time, 30.1 billion for the second time, and 30.1 billion for the third time. Congratulations to Mr. David Stern for winning the broadcasting right of the world cup in Asia."

Amid the applause, David Steele rose to his feet with a smile on his face, bowed slightly to everyone, and then sat down again.

The host said: "the price of just 30.1 billion has broken all the records before the world cup, so it can be seen that the Asian TV industry is indeed developing rapidly. I wonder if the following South America can break the record? Please get ready. The reserve price is also 5 billion US dollars, and each increase shall not be less than 100 million. Now the auction begins. "

"8 billion"

"8.5 billion."

"9.5 billion."

...

off the stage, Zhao Wanqing asked softly, "husband, now that the broadcasting right of the Asian World Cup has been robbed by STEL network company, what shall we do next?"

Xiao Yunhai said: "then we should fight for North America and Europe. Advertising costs in Asia are far lower than those in Europe and the United States. In terms of revenue alone, stern may lose a lot. Since stern networks is so strong, give it to him. "

"I'm worried that TV stations in Europe and America are even harder to deal with," Kristi said

Xiao Yunhai said: "then we should spend more money. We are not short of it anyway."

Time flies, South America and Oceania's World Cup broadcasting rights were won by two powerful TV stations with 23 billion US dollars and 16 billion US dollars respectively.

The host said: "next is North America. The base price is also 5 billion US dollars, and the increase is no less than 100 million dollars. You can bid."

The host's voice just fell, Xiao Yunhai directly raised the sign, shouting: "30 billion dollars."

Hearing the price of Xiao Yunhai, everyone was speechless.

If you raise the price to 30 billion yuan, it's not money.

Before the host could speak, the person in charge of NNC TV station nearby raised the sign and said, "32 billion dollars."

"35 billion dollars." Xiao Yunhai didn't even think about it. He added another three billion yuan.

Since we have lost Asia, we should make up for it with North America. We should know that the advertising revenue here is much higher than that in Asia.

"36 billion US dollars" Time Warner's president Bix finally launched.

"37 billion US dollars" Xiao Yunhai raised the price by 1 billion again.

"38 billion." David Stern got tangled up and finally added a billion.

His ideal target is Europe, where the ratings of IMD TV stations have not been very high. Compared with NNC, NBC and European local TV stations, the ratings of IMD TV stations are not a bit worse. If we have the right to broadcast the world cup, we can cultivate a large number of loyal viewers in one month, which is undoubtedly the development of IMD TV station.

Bix of "40 billion" Time Warner raised the sign again.

"41 billion." Xiao Yunhai didn't feel nervous and excited at all, and raised the sign in his hand.

David Stern's face showed a trace of struggle, and finally chose to give up. He needed to concentrate money to bid for broadcasting rights in Europe.

After thinking about it for a while, Bix also gave up the fight. In this way, Xiao Yunhai bought the broadcast right of the world cup in North America with a super high price of 41 billion US dollars.

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