Chapter 1182

After bikewen left, Zhao Wanqing looked at Xiao Yunhai with admiration on her face and said, "husband, you are so wonderful. But it's amazing to think of such a good story in five minutes. "

Xiao Yunhai complacently said: "that is, do not look who I am."

Zhao Wanqing hit him and said angrily, "you are a master who climbs up the pole. You never know what modesty is."

Xiao Yunhai said: "the world of genius, you ordinary people will not understand."

At noon, Xiao Yunhai accompanied Zhao Wanqing for a meal and went to manwei TV station in the afternoon.

As it happens, Robert is in the conference room with seven or eight advertisers who come to discuss advertising.

Hearing the arrival of Xiao Yunhai and Zhao Wanqing, Robert quickly invited them in.

For Xiao Yunhai, the richest man in the world and an international superstar, these advertisers in the conference room did not dare to neglect him. They all stood up and said hello.

Xiao Yunhai shook hands with them and said with a smile, "please have a seat. Thank you for being so optimistic about our Marvel TV station. I can assure you that your choice will never be wrong. "

A 30-year-old, sexy and hot-blooded beauty asked, "Mr. Xiao, just now director donnheim has said a way to exchange advertising fees according to the ratings. We think it's not bad. I heard it was your proposal. What do you think? "

Next to Robert in Xiao Yunhai's ear whispered: "this is Sonia may, the boss of Sonia, a famous American cosmetics brand."

Xiao Yunhai said with a smile: "Miss Sonia may, my favorite word in business is win-win. Each boss goes to the television station to advertise, the purpose has only one, is to hope the commodity that oneself produces can let every consumer know. However, no matter which TV station it is, there will always be ups and downs in the ratings. Come across a hot program, we even make money. But in case of a not so good program, it can only admit that bad luck, hard to earn money to throw into the water. I think this way is very beneficial to TV stations, but it is unfair to your businesses. "

Ford Finn, a clothing salesman, nodded and said, "Mr. Shaw is right. Last time I saw a TV play by NNC, and paid a full $60 million advertising fee at the price of $50000 a second. As a result, the audience rating of this TV show only reached 0.23%, which made me lose a lot. I went to the NNC television station for theory. People said that it was normal for the ratings to be high or low. If you want to complain, you can only blame my poor eyesight. At that time, I almost didn't die. "

Sonya may said, "yes, I've been in this situation a lot."

Xiao Yunhai said: "in view of this, I wonder if there is a way for both TV stations and businesses to gain benefits. So we came up with this way of advertising. If the audience rating is high, your advertisement will attract the attention of the audience. Naturally, the goods will sell well. Of course, the corresponding advertising expenses will also increase. If the audience rating is low, there are few people watching your ads, and the advertising expenses will naturally decrease, and your losses will be small. In terms of achievements, everything is beneficial to both of us. What do you think? "

They all nodded and said, "very good."

"Mr. Xiao, we agreed to this way before you came, but how is the price determined?" said Mr. furtfenen

Xiao Yunhai said with a smile, "let's talk to you from the head of our TV station."

Robert said: "misters, we have determined a rating price list by referring to the ratings and fees of NNC, NBC and other TV stations. Each rating will correspond to a specific price. Now the staff is printing. I'll give it to you later. But I want to make it clear that if the ratings are less than 1.5%, you will spend less on advertising than other TV stations. But once that figure is exceeded, the advertising cost will be higher than other TV stations. In particular, if it reaches more than 10%, the cost will be 50% higher than that of NNC and NNB. In a word, the higher the ratings, the higher the advertising expenses. After all, we can't take all the risks for you. I hope you can understand this. "

"It's normal," Sonia may said with a smile. "High risk has to have a high return. We can fully understand the price. "

Others nodded.

After a while, a staff member came in with a thick stack of documents and sent a copy to everyone.

Xiao Yunhai looked at it and found that the document was very detailed, especially the price corresponding to the ratings, which was very clear. Not only that, Robert also marked out the advertising expenses of other TV stations over the years, forming a sharp contrast with marvel.

Zhao Wanqing after a general browse, whispered to Xiao Yunhai: "husband, this Robert is a talent, considering things very comprehensive."

Xiao Yunhai smiles and nods. He is very satisfied with Robert's ability to work.

Because of their own vital interests, so these owners are particularly careful, and some even took out their mobile phones, using the above calculator to calculate.It took half an hour before they stopped.

Xiao Yunhai said, "what do you think of this price?"

Sonia may laughed, "it's fair. By the way, why didn't you see the price with the audience rating below 0.3%

Robert said: "we are determined to build a high-quality TV station, there will not be less than 0.3% ratings. If it is reduced to 0.3% for some special reasons, we guarantee that we will not charge you a cent of advertising fee. "

Quentin likock, the general manager of the pharmaceutical company, who had not spoken for a long time, said in admiration: "Mr. Xiao, head of dornham station, you are really magnificent. The audience rating of 0.3% is already very good in the general second-line TV stations. You don't even pay attention to it. "

Xiao Yunhai said: "this is also an inspiration to us. Marvel TV station only broadcasts excellent products, which is the most important standard for me to establish Marvel TV station. If the ratings can't even reach 0.3%, it's not a boutique TV station. Every boss, tomorrow night, we focus on the production of the variety show "millionaire" will be the first broadcast, I estimate that the lowest ratings are 5%. If you think this is a good way, you'd better sign a contract now, so that you don't miss this high rated program. "

"I agree to sign," Quentin licker said

"I agree."

"There is no reason to disagree with such a good condition."

Many managers have expressed their approval.

Half an hour later, Robert took eight contracts and found Xiao Yunhai, who was visiting various departments with Zhao Wanqing. He said, "boss, Miss Zhao, we have signed the contract."

Xiao Yunhai looked at it roughly and said: "very good. Robert, do you think this is good for us? "

Robert said, "that's what we're looking at on TV. Only our programs can reach more than 1.5%, which is definitely more than other TV stations. On the contrary, if the ratings are not good, it will be a big problem. According to our careful calculation, as long as 40% of the program's ratings can exceed 1%, then we can make a good profit. "

Xiao Yunhai nodded his head and said, "to talk about it, it still depends on the quality of the program. So, Robert, it's a test of your taste. "

Robert said, "boss, don't worry. I'll do it well."

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