Chapter 302

After the deputy director of the film and Television Bureau, Mr. Peng's two middle-level cadres began to whisper.

"It's very imposing. It's worthy of being the legitimate eldest son of the Xiao family. It's really thunderous."

"Lao Li, do you see that Xiao, a young and old man, is beginning to gain power."

"Yes. In the future, we should all be more careful. The film and Television Bureau is expected to change. "

"Well, it should have changed a long time ago. Some people do it a little too much. "

"All right, keep your voice down. Be careful what comes out of your mouth."

Xiao Yuanyang went back to his office, looked at the picture of Xiao Yunhai on the computer web page, and with a smile, he said in a low voice: "cousin, your brother has helped you a lot this time. How are you going to thank me when we meet later

………………………………

That afternoon, Xiao Yunhai, who was busy writing the script of love apartment, received a phone call from his future father-in-law, Zhao Mingsheng.

"Yunhai, I'd like to tell you the good news first. The legend of Zhen Huan has been approved."

Uncle Xiao, do you mean bad news

Zhao Mingsheng said, "yes. The bad news is that the TV stations that I contacted had good ratings all declined our invitation to cooperate. In my opinion, in nine cases out of ten, it was Tian Jishang who was in it again. "

Xiao Yunhai said with a smile: "it doesn't matter. Although the Vice Minister of culture is a high-ranking and powerful person, he can't really cover the sky with his own hands. Besides, I really don't want to put the legend of Zhen Huan on those high-profile TV stations. Because they have a good foundation and a good foundation, the corresponding conditions for us will be reduced. In that case, when the legend of Zhen Huan becomes popular, we will not get much benefit. "

Zhao Mingsheng said, "are you so confident?"

Xiao Yunhai said: "of course. Uncle, well, I'll call sister Yu and ask her to come and discuss it. After all, she's also an investor, so we can't leave them alone. "

Zhao Mingsheng said with a smile: "well, I'll contact other satellite TV first. You and Miss Yu will come here as soon as possible."

Xiao Yunhai promised to give Yu Yuexian a call.

"Sister Yu, what are you busy with?"

Yu Yuexian said, "it's boring at home. If it hadn't happened to you, I would have gone to Wan Qing for fun. "

Xiao Yunhai said with a smile, "we haven't thank you for your generous efforts. Good guy, with hundreds of thousands of fans all at once, the appeal of the goddess is cattle. "

Yu Yuexian was not angry and said, "don't sing high profile for me. What, say it? "

"Legend of Zhen Huan" has passed the examination and approval. I need you as an investor to come and have a meeting to discuss. "

Yu Yuexian said: "I have entrusted it to you? What are you doing with me? "

Xiao Yunhai will Tian's things said, way: "this time is we implicated you, really sorry."

After listening to Xiao Yunhai's words, Yu Yuexian directly scolded on the phone: "this Tian Jishang is also too not a thing. If you don't discipline your wife and children well, it's just enough. It's unreasonable to even take revenge on others. What are you going to do, Yunhai? "

Xiao Yunhai said: "I'm going to find some TV stations with average ratings and let them bid. Seriously, I'm only interested in the cost of advertising since the last "step by step."

Yu Yuexian said with a smile, "your heart is very big. But I like it. In the same sentence, I fully entrust you with the matter of legend of Zhen Huan. I am only responsible for signing and collecting money. Well, try to make money for me. Goodbye. "

Xiao Yunhai listened to the blind voice in the mobile phone, shook his head and said, "I'm really at ease."

The next morning, Xiao Yunhai and Zhao Wanqing came to Hanhai film and television company together.

Entering the reception room, Xiao Yunhai saw more than ten TV station leaders. Song Longqi, deputy director of Hebei TV station, was also among them. To his surprise, there was no Henan TV station in it.

Introduced by Zhao Mingsheng, Xiao Yunhai shakes hands with others.

When it was song Longqi's turn, song Longqi laughed, held Xiao Yunhai's hand, and said, "last time, our TV station failed to cooperate with step by step. I was very upset when I went back. This time, no matter what, I will not give up again

Xiao Yunhai said with a smile: "thank you for your attention. I'm sure the play will not disappoint you. "

Zhao Mingsheng said in a loud voice: "since everyone is here, let's go to the screening room to see the quality of the legend of Zhen Huan."

They followed Zhao Mingsheng to the screening room.

While watching the TV series, Xiao Yunhai pulled Zhao Mingsheng aside and asked in a low voice, "uncle, why is there no one coming to Henan TV station? Did you not inform them? "

Zhao Mingsheng said: "I called vice director Zhang, but he politely refused."

Xiao Yunhai was surprised and said, "No. Two days ago, I communicated with him about it. Although he didn't say it clearly, he was still very interested in the legend of Zhen Huan at that time. Why did you change your mind in less than two days? "Zhao Mingsheng said: "I heard that Liu Qingshan of Henan TV station has a very good private relationship with Tian Jishang. Zhang Heng is just a deputy director. Without the support of Liu Qingshan, he has no right to introduce TV dramas. "

Xiao Yunhai shook his head and said, "Tian Jishang has really tried his best. However, with so many TV stations coming, it shows that our "Legend of Zhen Huan" is still very attractive. "

Zhao Mingsheng said with a smile: "several movie queens appear in the legend of Zhen Huan at the same time. This gimmick alone is enough to attract these TV stations."

Xiao Yunhai said: "uncle, I still hope to be able to participate in the advertising. I don't believe any TV station can afford it alone with a big investment of 600 million yuan. "

That's what TV stations do. If the audience rating is high and the advertising fee is high, the TV station will have sufficient funds to buy better films and TV plays.

However, if the audience rating is low, the advertising cost will be correspondingly low. If there is no money on the stage, there will be no good drama. This is a vicious circle, the good is better, the bad is worse.

Zhao Mingsheng nodded and said with a smile, "it seems that you didn't play enough last time. Well, since you are so confident, I'll tell you later. "

In order to have a better understanding of the legend of Zhen Huan, the senior executives of these TV stations watched it for six or seven hours until four o'clock in the afternoon. Lunch, eat directly in it.

When song Longqi saw Xiao Yunhai and Zhao Wanqing in the reception room, he immediately thumbed up and said, "exquisite, absolutely exquisite. Miss Zhao is worthy of the golden cup movie queen. Her acting skills are really beyond description. Is it really Mr. Xiao's first time directing TV series? If I didn't know in advance, which famous director of Huaxia did I think it was

"That's right." Liu Changfa, deputy director of QiLu TV station, nodded and said, "this is the most excellent Qing palace TV play I have ever seen. Whether it is lines, scenery, costumes, props or actor's acting skills, they are the top in the industry. It looks like we're going to bleed a lot this time

After listening to their words, Xiao Yunhai and Zhao Wanqing look at each other and smile.

Xiao Yunhai said: "if you can get the praise from all the leaders, Yunhai is completely relieved."

At this time, Wang Mingsheng said to you: "everyone, I believe you can also see the quality of Zhenhuan. I dare say that this TV series is definitely a rare high-quality TV series in the circle. Due to the invitation of several movie stars to join, so the production cost reached 600 million. It is not an easy thing to decide which TV station to eat with funds. "

"Therefore, we think that if you can replace it with advertising share, as in Yunan TV station, we will be happy to accept it. Ladies and gentlemen, it's getting late. Can we bid now? "

After getting everyone's approval, Zhao Mingsheng asked the staff to issue the tender to everyone.

"Ring the bell."

Just as we are busy bidding, the mobile phones of the person in charge of the major TV stations all ring at the same time.

After hearing the news from the phone, many people's faces became very ugly, and some seemed to have a sense of happiness.

A staff member of Hanhai film and television investment company came in a hurry and said a few words in Zhao Mingsheng's ear. Zhao Ming frowned and gave Xiao Yunhai and Zhao Wanqing a wink.

The two men understood and followed Zhao Mingsheng to the door.

Zhao Mingsheng said in a deep voice: "just now Hongda entertainment company has released the news that the war epic" Chu River and Han kingdom "with an investment of 800 million yuan will be launched on Mango TV next Thursday, which is just right against us. I think they all deserve the news. "

Zhao Wanqing frowned and said, "don't worry, Dad, our legend of Zhen Huan will not lose to Chu River and Han kingdom."

Zhao Mingsheng said: "my main worry is that when these TV stations see this situation, I'm afraid many people will retreat."

Xiao Yunhai thought about it and said with a smile, "it's not true. Maybe it's good for us, maybe. "

"What do you mean?" asked Zhao Wanqing

Xiao Yunhai gave a mysterious smile and said, "wait a moment, you will know after reading the tender."

Zhao Wanqing snorted and muttered, "make a mystery."

Zhao Mingsheng is thoughtful.

Half an hour later, all the bids were put together.

Zhao Wanqing picked up a tender and saw it read: "60% of the advertising expenses."

Pick up another one again: "Fifty five percent of the cost of advertising."

More than ten bidding documents basically paid for the purchase of legend of Zhen Huan by advertising share. Xiao Yunhai laughed and said, "it's true."

Zhao Mingsheng saw Zhao Wanqing, who was still puzzled there, and said, "Wanqing, don't you understand? Because of the fierce coming of Chu River and Han Kingdom, the major TV stations are worried that our "Legend of Zhen Huan" is not the opponent of others, so they use this kind of uncertain advertising share to buy the play. "

"If the legend of Zhen Huan loses, they will earn some advertising expenses at most, and they will not suffer losses. If the legend of Zhen Huan defeated the Han kingdom of Chu River, then they only need to sit and reap the profits of the fishermen. "Zhao Wanqing suddenly realized: "in this way, regardless of the success or failure of Zhenhuan, these TV stations are in an invincible position. The difference is just how much they earn. Great. Are they negotiating? They all think of this layer. "

"The world has never been short of intelligent people. But that's exactly what I want. " Xiao Yunhai took out a tender from it and said, "uncle, Wanqing, if you come and have a look at this one from Hebei TV station, I think it's very good."

Zhao Wanqing took over and read: "the proportion of advertising shares depends on the audience rating of legend of Zhen Huan. The higher the ratings, the higher the score. The highest ratings of legend of Zhen Huan is less than 3%

, and the proportion of advertising is 5:5, less than 5% is more than 3%, the proportion is 4:6, 5% to 10% is 3:7, and over 10% is 2:8, which is the final share ratio. "

After hearing this, Zhao Mingsheng said with a smile, "this Hebei TV station is really good at calculating."

Xiao Yunhai said: "I really like this win-win distribution mode. 2: The advertising share of 8 is much higher than that of step by step. "

Zhao Mingsheng said, "are you so confident?"

Zhao Wanqing said with a smile, "Dad, don't talk about the sea of clouds. Even I have full confidence in this play."

Zhao Mingsheng said: "in this case, let's give it to Hebei TV station."

In the reception room, people in charge of major TV stations are chatting there, talking about the story of Zhen Huan and the Han kingdom of Chu River.

"Song Taichang, do you think the legend of Zhen Huan has a chance to win in the face of Chu River and Han kingdom? I heard that director Du invited all the celebrities in the film and television circle this time. "

Song Longqi laughed and said: "director Li, there are many celebrities in Chu River and Han Kingdom, but the legend of Zhen Huan is not under them. Not to mention anything else, there are four movie queens alone. In addition to the super high level and quality of the play, it is not easy for Chu River and Han kingdom to defeat it. "

"Yes. We have just seen this play. It is really a rare drama of conscience. As long as we have done a good job of publicity, we may have capsized in the gutter if we don't do a good job of "Chu River and Han boundary."

"I don't think so. Mango station has countless loyal audiences, plus the influence of Chu River Han Jie. As long as the quality is not too bad, it is very difficult to beat it. "

While everyone was talking about it, Zhao Mingsheng came in and said with a smile: "thank you for your love for the legend of Zhen Huan. After our unanimous evaluation, Jibei TV station has won the first round screening right of" Legend of Zhen Huan ". Thank you for your participation. I'd like to invite you to have a drink tonight

Liu Changfa, deputy director of QiLu TV station, said, "Mr. Zhao, you are welcome. There are some other things we won't disturb your company. Song, congratulations. "

Song Longqi said with a smile, "you have accepted."

Since the last "step by step" story, song Longqi has seriously studied Xiao Yunhai. He finds that Xiao Yunhai is not only talented, but also full of self-confidence and adventurous spirit. Whether it is martial arts, music or film and television works, he likes to sign contract with people, and each time is basically a big win.

Therefore, song Longqi, in accordance with Xiao Yunhai's character, used this way of exchanging ratings for advertising shares, and it worked.

When people in charge of major TV stations come to Hanhai entertainment, when they leave, they can't live without red envelopes.

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