Chapter 249

The next morning, they saw off Chen Qingqing and came to Yunan TV station again.

Today, the main purpose of the two men is to negotiate with advertisers. According to the contract, Hanhai film and television company and Xiao Yunhai own 65% of the advertising revenue. Therefore, the TV station can not make its own decisions. Only by inviting two people to come and signing by the three parties can the advertising contract be effective.

When they arrived in front of the TV station building, they found that they had been surrounded by reporters. Zhang Hengzheng, the deputy director of the TV station, accepted their interview with high spirits.

A young reporter on the periphery sighed: "this time, Yunan TV station has fought a beautiful turnaround battle. Its audience rating is less than 1% on weekdays. Now it has the first round broadcasting right of legendary TV series. It's really good luck."

"Good luck? Hehe, it's not so simple. " A middle-aged reporter wearing glasses nearby said: "according to Hebei TV station, when they were competing for the play, they had already paid a price of 400 million yuan, but they still did not compete with Yunan TV station in the end. This shows that the price offered by others must be more than 4 million yuan. This is just a big gamble. It is really a desperate gamble. Now the audience rating has reached 10 percent, which can be regarded as winning the bet. "

"Yes, just after the TV play" step by step is startled "last night, Yunan TV station can't wait to publish the good news of ratings breaking 10 on the official website, which has aroused widespread concern in the business community. Last year's "Emperor Kangxi" made CCTV a lot of money, and this year it's Yunan TV station's turn. I arrived here at seven o'clock in the morning and counted them quietly. The number of merchants coming to discuss advertising alone has reached more than 40. Yunan TV station is going to be hot. It is estimated that the advertising cost alone will be enough for them to eat for several years. " Another tabloid reporter said.

………………………………………

Looking at the scene in front of him, Xiao Yunhai and Zhao Wanqing look at each other and quickly let Li Bing drive away, so as not to fall into the siege of reporters.

It's a pity that Xiao Yunhai, sitting on the co pilot, has been found by a sharp eyed reporter. The reporter exclaimed excitedly, "the cloud emperor is coming, it's in that car."

"Boom"

the reporter's words were like a bomb dropped in the crowd, causing reporters to run towards Xiao Yunhai one after another, leaving only vice director Zhang Heng standing there in tears and laughter, shaking his head and sighing.

Xiao Yunhai couldn't but smile bitterly. He got out of the car with Zhao Wanqing, and then was surrounded by reporters. The flash lights flashed wildly in front of them. All kinds of microphones were handed to their mouths.

"May I ask Ms. Zhao, the audience rating of the first starring play has exceeded 10%. What do you think of this?"

Zhao Wanqing said with a smile: "of course I am very happy. To be able to achieve such a result, has far exceeded my expectations. For this, I would like to thank those friends who like "step by step" and thank them for their recognition of the play

"Mr. Xiao, you are the screenwriter of" step by step ". Are you surprised by the achievements of this play

"No. Ever since I started to think about the show, I've been positioning it at 10 percent, but I didn't expect it to reach that goal so soon. "

"Ms. Zhao, what do you think of Xiao Yunhai

Zhao Wanqing said: "brilliant, full of experience."

"Mr. Xiao, what do you think of Ms. Zhao?"

Xiao Yunhai said: "gentle and beautiful, beautiful, beautiful."

"Is it possible for you to be together? I mean, in reality."

Xiao Yunhai laughed, pointed to the reporter and said, "I knew you would ask this. Well, I'd like to, but we miss Zhao won't give us a chance. "

…………………………… ...

they answered several questions in succession. With the help of Zhang Heng and several security guards, they squeezed out the crowd and entered the TV station building.

As he walked, Zhang Heng happily said to them, "this morning, we have 53 business representatives, all of which are not small. Therefore, we plan to set a reserve price, and then select ten enterprises by means of hidden bidding. What do you think if there is still time left for the advertisement to be added? "

Xiao Yunhai said: "of course, but I don't know what the reserve price you set is?"

"20000 a second."

On hearing this, Zhao Wanqing frowned and said, "Mr. Zhang, I think the price is a little low. Last year, the advertising price of "Emperor Kangxi" reached 50000 a second. As a legendary TV series, step by step, even if it can't be equal to it, it shouldn't be too different. "

"How much is suitable for Miss Zhao?"

In fact, it's a little low.

It may be the reason for the long-term low ratings of Yunan TV station. The senior executives in the TV station did not have an accurate understanding of "step by step". They were afraid that if the price set was too high, they would scare away the gold owners. Therefore, we discussed the past and finally set such a price.Zhao Wanqing held out three fingers and said, "30000 a second."

Xiao Yunhai nodded his head and said, "I mean the same thing."

"OK, I'll tell Mr. Liu their opinions. By the way, do you need to see them? "

Xiao Yunhai waved his hand and said, "forget it. We'll just have a rest in other places. It's better for you to host the bidding meeting. "

Zhang Heng nodded and said, "that's good. I'll take you to a lounge where there's a TV set that can see what's going on

"That would be great." Xiaoyun Haidao.

Soon, they were taken to the rest room and turned on the TV. Sure enough, there was a large conference hall. More than 50 people were sitting there whispering, while on the stage were Liu Qingshan and other high-level TV stations.

After a while, Zhang Heng went in and sat beside Liu Qingshan. He said a few words to him. Liu Qingshan nodded and said that he knew.

Xiao Yunhai estimates that what he should say is the bottom price.

Sure enough, Liu Qingshan said to dozens of advertisers: "ladies and gentlemen, I'm very glad that you can come to Henan TV station. Last night, in the prime time of our station, we broadcast a TV series called "step by step". The highest audience rating reached 11%, and the average audience rating was about 6%. It is an absolutely legendary TV series. What's more, it only broadcast two episodes, and there are 48 episodes. No one dares to say what kind of achievements it can achieve in the future. Even if it's 20 percent, it's not impossible. "

A middle-aged man in his 40s suddenly said, "Mr. Liu, we are all representatives of advertisers. We are advertising ourselves, so you don't have to advertise" step by step "in front of us. Seriously, if it wasn't for the influence of the play, we wouldn't have come. I don't think we should waste time and come straight to dinner. "

Other businesses nodded.

Liu Qingshan laughed and said, "well, since everyone is in such a hurry, I won't waste my time here. Later, we will send a tender to each of you. You can write down the name of the company, the time of advertisement and the acceptable price according to your own situation, and we will judge it. We will give the precious advertising time to the one who has the highest base price. However, we also have a reserve price, that is, no less than 30000 per second. "

"Wow, 30000 a second. It's so expensive."

"What's the price? Last year's Emperor Kangxi was 50000 a second. "

"Can these two plays compare? "Emperor Kangxi" is performed by a group of movie queens, while the main actors of "step by step are a group of young people. There is no comparison between the two."

"There's no point in what you're saying. As far as our advertisement is concerned, you don't care who plays it, as long as the audience is watching it. "

"So it is."

After seeing the discussion, he soon regained calm. Liu Qingshan was slightly relieved. He was really afraid that these people would be scared away by the price of 30000 yuan per second.

"Everybody, the staff has come. Please start."

After getting the paper and pen, some of them took out their mobile phones and called for instructions. Some came to a corner and secretly wrote down their own base price on their backs.

Half an hour later, all the businesses were finished.

Liu Qingshan said: "please be calm and don't be impatient. We will tell you the result as soon as possible."

A few minutes later, Xiao Yunhai and Zhao Wanqing came to a small conference room under the guidance of Zhang Heng.

At this time, the TV station has several staff members in the tense statistics.

Seeing Xiao Yunhai and Xiao Yunhai, Liu Qingshan said with a smile, "you still have the courage. At the price of 30000 yuan per second, there is no one business withdrawing from the bidding. "

Xiao Yunhai said with a smile: "20000 and 30000 are irrelevant things. Even if our reserve price is 10000 per second, they will never dare to offer such a price. "

Liu Qingshan nodded and said, "yes. They know more about the gold content of a legendary TV play than we do. Hehe, anyway, we have got your light this time. "

Indeed, if the price of 30000 yuan per second is calculated, the advertising cost of an episode of 10 minutes is 18 million yuan, and there are 50 episodes of step by step, that is 900 million yuan.

According to the contract, Yunan TV station will get 35% of the total, or 310 million. For Yunan TV station, this is absolutely a big profit.

Xiao Yunhai smile, said: "Liu Tai Chang, you are welcome. We are a typical win-win situation. There is no one who touches the light."

Liu Qingshan laughed: "Mr. Xiao said well, we are a win-win situation."

Ten minutes later, the advertisers have calculated the amount of bidding, and the top 20 are basically not down to 40000. Some even ask for their ads to be shown three times a night.

Xiao Yunhai said to himself, "these people are too rich."

For the selection of winning advertisements, it is naturally no more simple, and it is better to arrange them directly from high to low.www.novelhold.com , the fastest update of the webnovel!