Vol 2 Chapter 978: A contest between 2 films of the same genre

Vol 2 Chapter 978: A contest between 2 films of the same genre

USA.

Columbia Entertainment, President's Office.

Robin Donoghue sorted out the information in his hand. As an internationally famous entertainment company, there were many things to deal with every day.

In recent years, Columbia Entertainment has achieved good results in various fields. Whether it is movies, songs, or its artists, the international reputation has risen to a higher level. It can be regarded as a steady development as a whole, and the situation is still relatively good.

In particular, the establishment of the International Cultural Center some time ago made Robin Donahue feel that this is a very good opportunity, and it is expected that the company will take another step forward.

Robin Donahue's style of doing things has always been relatively bold. Recently, the company's business in all aspects has continued to develop, which can be said to be publicity without considering the consequences. As long as it is the work of our own company, we are promoting it through various channels.



Looking at the documents of the film department, Robin Donahue asked the secretary to notify the director of "Black Fire" and the director of the publicity department to come to the meeting.

At present, the company only has one "Black Fire" that is being screened simultaneously around the world, and the results so far have not achieved the desired results. I am very anxious, so I want to find two people to discuss countermeasures.

Not long after, the two came to the office together.

The secretary made coffee for the three of them respectively before leaving.

Robin Donahue flipped through the materials of the film department, and said, "Let's talk about the promotion of "Black Fire" in the past two days."

The director of the publicity department replied: "On the first day of the release of "Black Fire", I checked a lot of social software, and the positive and negative reviews are basically half and half, and the place with the most negative reviews is in Huaguo."

Robin Donohue nodded indifferently, he had already prepared in his heart for this situation.

In fact, there was very little publicity for "Black Fire" in Huaguo this time, and it was basically a publicity process.

He has never put too much hope in Huaguo's movie market. Although Huaguo's movie market is very large and impressive, after all, "Black Fire" is very similar to "Infernal Affairs" to a certain extent.

But "Black Fire" was released simultaneously around the world, and the film market is still very large, so the box office performance is not a problem.

The director continued: "Yesterday, after we launched the further publicity plan, the results are still very good. The most intuitive thing is the box office results and rankings, and now they have risen by two places. The word-of-mouth of the movie has gradually changed, and the praise is very good. significantly increased."

"Among these publicity programs, which ones do you think are more effective?"

"We did a data analysis based on the new comments that appeared. Thirty-five percent watched the movie through artist promotion, 31 percent watched it through the promotional film, and then there are other Some methods account for a very small proportion.



Robin Downer revived and found the documents of the public opinion and publicity department, which contained various data analysis charts mentioned by the director. After thinking about it, he said: "Next, we still need to continue to expand the publicity. Don't worry about funding. Now our company is This movie is released simultaneously around the world, and all resources will be put on this movie. We are ranked twelfth among the twenty-nine movies, and the box office performance is a bit poor."

The director asked: "Is the publicity still carried out according to the predetermined plan?"

The data is made so detailed in order to be able to adjust the publicity plan in real time in the follow-up publicity to achieve twice the result with half the effort.

"Adjust it, I say you remember it."

"Russ, see if you can continue to contact a few more famous artists and ask them if they would like to help us promote the movie. As long as they agree, money is not a problem."

The director of "Black Fire" also has a directing career of nearly ten years. After being in the industry for so long, he still has contacts, not to mention that the company is willing to spend the money.

"Then invite the mainstream entertainment media in various countries to let them release some trailers of our movie. Especially some popular social platforms create hot topics and bring considerable traffic to the movie..."

The president carefully recorded the new publicity plan.

Robin Donohue is a person who pays great attention to data. As long as it involves publicity, he will ask the public opinion and publicity department to collect and analyze various data.

Facts have proved that this method is still very good, helping many of the company's films to improve the box office results.

The director on the side was not idle either, and was listening carefully. Anyway, the movie "Black Fire" was made by himself, so he naturally hoped that the box office would be as high as possible. With the strong support of the company, the box office of "Black Fire" will definitely increase again.



Robin Donahue took a sip of coffee from his cup and said lightly, "The above is the next promotional plan. Remember! No matter how much it costs, we must make more people interested in our movie and make them willing to pay for it. Pay to go to the cinema to see our movie."

"clear!"

"OK!"

The director and director feel both happy and under a lot of pressure.

I am happy because the funds are sufficient, as long as the filming does not cost money, the publicity will be easy, and the film can be promoted through various channels.

The pressure is because there are too many funds. With reckless investment, if they fail to achieve good results, it will have a great impact on them personally and the company.

Whether a movie can get a good box office is not just based on large-scale publicity.



"While watching a movie, you don't have to look at the country. It depends on the box office results. Now that the box office of "The Godfather" is higher than that of "Black Fire", "The Godfather" will definitely look better."

"What's so good about Huaguo movies?"

"Did you watch "Forrest Gump" some time ago? It's a very popular movie."

Carol Jeff spread his hands: "I haven't watched it, but I know that "Black Fire" will definitely look better in comparison."

The two of them quarreled like this when they were in school.

"Well, you go to watch "Black Fire" first, and I'll watch "The Godfather". Let's leave a phone call. When we have time in a few days, we will meet and talk."

Afterwards, the two left their contact information with each other, stopped talking, turned and left.

India.

On the slow-moving train, various advertisements were played on the TV in the compartment, and snowflakes appeared from time to time, which was very dilapidated.

There are not many people in the car today, and they are basically sitting in the seats.

Most people in the car looked down at their mobile phones, while those sitting by the window turned their heads to look out the window. The sound of the TV echoed in the car, but it didn't attract too many people's attention.



This TV is exactly an advertising player, playing various advertisements in turn every day.

But things are bound to be unexpected. Usually, I would not raise my head to look at the content on TV. With the arrival of an advertisement, many people raised their heads one after another.

A movie trailer was playing on the TV, and a well-known artist in India even appeared in it to promote it.

Many people communicated.

""Black Fire"? What movie is this? Why didn't I notice it before."

"It's also the first time I've seen the trailer. I just watched it. It seems to be a gangster movie."

"Looking at this preview feels pretty good, are you interested in going together?"

"I don't think I'll have time until the day after tomorrow. I've been busy for the past two days. I'm very busy with work. I can finish it tomorrow."

"I'll send you a message tomorrow."

"I invite you to see."

Some people decided to watch "Black Fire" after being recommended by Indian artists.

This is also one of Columbia Entertainment's publicity plans. It seeks out well-known artists from various countries for promotion and adds promotional videos to attract local audiences.

After watching the trailer, a young couple sitting under the TV began to feel a little excited about "Black Fire".

"Otherwise, let's watch "Black Fire"." The woman suggested.

The two of them agreed to go to the movies this evening, and the top two at the box office had already seen it, so it was time to watch "The Godfather".

The man nodded and said, "I think it's okay. UU Reading www.uukanshu.com never thought that "Black Fire" would ask him to promote it."

"The publicity is in place. After watching "Black Fire", we will stop watching "The Godfather."

"No problem, "Black Fire" and "The Godfather" can be regarded as a type of movie, just watch one of them, and you don't really like watching this type of movie."

The woman took out her mobile phone and began to check the movie tickets of "Black Fire" on it: "The box office of "The Godfather" is very high now, but I don't like Huaguo movies very much."

"Haha, me too. If it wasn't for its high box office, I wouldn't suggest watching this movie. Let's go see "Black Fire" today."

The influence of Huaguo movies in countries around the world is too small. Even though "The Godfather" ranked third at the box office, many people still have no confidence.

Now that we have entered the cinema, everyone naturally wants to enjoy the fun brought by the movie.

The "Black Fire" promotional video was still playing on the TV, and more and more people in the train car noticed the movie.

With the start of a new round of publicity plans by Columbia Entertainment Corporation, and a large-scale promotion in various countries around the world, the attention of "Black Fire" gradually began to rise.

(https://)

Set a small goal first, such as 1 second to remember: Shukeju mobile version reading URL: