Chapter 534

He is the first person in the advertising innovation of national TV station. It is driven by his design that there are designs such as the bidding of advertising space and the king of bidding. The new advertising innovation mode has increased a lot of revenue for the TV station.

Such a competent director finally left the front-line work and took an administrative position. Later, he disappeared, probably because he was behind the scenes, so he was less exposed.

Diao Chan quickly introduced to him: "Ma Dao, these two are my friends and entrepreneurs."

Ma Daoyi, a friend of Diao Chan, said politely, "hello."

Then he turned his face and asked Diao Chan, "the next step is to prepare the recording of the Lantern Festival Gala. You should arrange the time."

Diao Chan said bitterly: "OK, listen to Ma Dao."

"Well, if it's OK, I'll leave. I'll ask the assistant to bring it back to you. You can get familiar with it as soon as possible. Because the evening party is also related to the naming of our advertisements, which has a great impact on the revenue of our advertisements. You should attach great importance to it, but don't screw it up. " Ma said and left.

After Ma Dao left, Kang Ying asked with great interest, "Diao Chan, what's the advertisement? Can you tell me? If it's not classified. "

"Oh, it's not a secret. Ma Dao said that he wanted to try a new form of Title advertising, that is, naming columns with commodity brands. Take, for example, the friendship mall Gala. " Diao Chan takes Kang Ying's shopping mall as an example with a smile and says, "it's a single title, and it's also a title in front of the news program. It takes about a month to a year, depending on the wishes of the enterprise."

"Oh“ Kang Ying nodded to show her understanding.

This kind of advertising naming method is not new to Kang Ying, because the news columns of later generations generally have naming agents. Of course, it is a breakthrough for TV stations at this time.

Because national television has a strong element of current affairs, it really needs some courage to break through in order to make enterprises name and earn advertising expenses in such programs.

People in the industry are also worried at the beginning, for fear that the title will affect the credibility of news columns, for fear that the title will make the audience feel that they are all looking for money

However, this is an era of reform and opening up, where breakthroughs and innovations are waiting for promising people.

Kang Ying doesn't have to worry about this, because she knows that the idea is successful and the advertising effect is particularly good. Just take the Confucius family banquet as an example.

The family Baijiu was only a local selling liquor. When the family took up about thirty million of the price, it took the time of the CCTV news broadcast to the weather forecast to advertise, so the income in the first two months reached 270 million yuan.

It's just that Kang Ying doesn't have an industrial enterprise that can hold her hand now. Otherwise, she also wants to put advertisements on national TV.

However, it's not urgent. This wave of advertising bonus of national TV station has lasted for more than ten years. It's not until the appearance of the Internet, the competition of various satellite TV stations, and the special programs have attracted a lot of audiences, that it's not as brilliant as it is now.

When Kang Ying's dream Valley is completed, she will look for opportunities to advertise on national TV.

"How much does it cost to advertise now, at your station?" Shi Jiangyuan is just asking.

"It's an internal secret. I can't reveal it. But it's not going to be cheap. " Diao Chan is quite professional. "In fact, we all think the price is too high, and we don't know if anyone will do it. Now Ma Dao is asking familiar enterprises everywhere if they have any intention. If so, Ma Dao would be very happy and would like to sign the contract immediately. He has lost a lot of weight because of the advertisement bidding

"Oh? Well, what if I put in an advertisement? "

"It's too expensive for you to put in this kind of advertisement, isn't it? Are you sure? " Diao Chan couldn't help but be surprised. She never thought that her speaker had drawn Kang Ying's mind. She couldn't help looking at Shi Jiangyuan beside her eyes.

However, when Diao Chan found out, Jiang Yuan put his hands in the bag of his down jacket and looked indifferent, as if Kang Ying had nothing to do with what he said.

But Kang Ying knows that Shi Jiangyuan's silence means he agrees. So she said firmly, "yes, I just want to advertise on it."

"Really, what do you want to do?" Seeing Kang Ying's insistence, Shi Jiangyuan didn't mean to object, and Diao Chan didn't want to stop him.

"Well, it's simple. In a word," dream valley of LV County, youth entrepreneurship base ", that's it. Then we can just call us at the bottom." Kang Ying said.

"In this case, it's about one million a year. Can you really go on?"

Standing in the position of friends, Diao Chan finally exposed the price in excitement.

"Don't worry, we won't lose money. If we advertise in your big TV station, we will believe our strength more." Kang Ying said.

Diao Chan, after listening to her saying this, also recollected that it is true that the national television station has the supreme authority, and the ordinary people trust it so much that if there is a fake medicine that can be advertised on it, there will be people flocking to it.

Of course, it is impossible for advertisements selling counterfeit drugs to appear on national television. After all, there will be an audit mechanism.

"Well, if you really want to, I'll talk to Ma Dao tomorrow to see what he thinks, but it's not too urgent, because if you don't want prime time advertising space, I can talk to Ma Dao at any time and add it in." Diao Chan's meaning is to give Kang Ying a buffer period of regret. Kang Ying felt that his dream valley was still a wasteland. At least it had to be done after the factory was built, so she was not in a hurry, so she nodded. Diao Chan has been to LV county. As far as she knows, Yuanmeng Valley is still painted on paper. Diao Chan is going to advertise for it so soon. It's true that the army has not moved food and grass. Kang Ying also explained at this time: "for me, the most important thing of dream Valley is to attract young entrepreneurial talents, so I will build and become famous at the same time. Without fame, of course, I can't move talented people." Diao Chan thought what she said was reasonable for a moment. Kang Ying is the most enterprising woman she has ever seen. The most interesting thing about Kang Ying is that no matter where she goes, she can always trigger her inspiration. New ideas always come to her mind. Of course, they are all money burning ideas... However, Kang Ying is so lively that people can't put it down and never feel tired, because her creativity every day is new and ahead of the times. When Jiang Yuan and Kang Ying walked out of the national TV station side by side and got on the bus, Kang Ying asked him, "why don't you stop me from making such expensive advertisements?"