Chapter 148

Kang Ying knows that with the "sequential queuing method", it can give consumers a psychological guarantee.

What consumers fear most is that businesses don't have a commitment deadline. If they don't know how long they have to wait for delivery and installation, they will be particularly upset.

Then she will design a way for them to sort the services by numbers, so that they can know when they will get the services, and they will feel more at ease.

Of course, this is not Kang Ying's innovation. When handling counter business, the Bank of later generations will adopt the method of queuing up for numbers. With rules, human beings will appear civilized.

Sure enough, after Guan Xiao went on to deal with it like this, the restless customers calmed down and accepted this way of queuing in order.

The staff of friendship mall are crazy. Except for one salesperson left at each counter, all the others go to the warehouse to help with the shipment.

There are not enough vans to use. Guan Xiao doesn't know where to call five vans temporarily. Everyone helps the electrical appliances with all his hands. Everyone's white shirt is soaked with sweat, but despite their hard work, they have an inexplicable sense of fullness in their hearts.

The business of shopping malls is so hot. Mr. Kang also said that if the business is good, he would give everyone dividends. If the system was only set on paper before, even if he took out shares to buy them before he saw the future of shopping malls, I'm afraid 80% or 90% of the people would still hesitate.

However, seeing that the business of shopping malls is so hot now, we all have that idea floating in our hearts: when can we buy the shares of shopping malls? When is Mr. Kang going to release the shares?

Kang Ying looked at the hot scene of the warehouse area from the office building, then walked to the other side, and saw that there were many people walking here in front of the department store. The parking lot in front of the department store was densely packed with bicycles and motorcycles, leaving no gap. The congestion was unprecedented.

Kang Ying calls manager CAI and asks them to transfer the goods temporarily tonight.

"Mr. Kang, business is so good. I really underestimate you. I didn't expect that a small Lvxian county has such a large consumption power!"

Manager Cai always likes to talk with Kang Ying more on the phone.

The last time he called Kang Ying on an ambiguous page, although he was embarrassed, he had a thick face and was afraid of Shijiang yuan. He was always willing to talk to Kang Ying when he got the chance.

As long as his words are not frivolous and he does not talk about things beyond the scope of his work, Kang Ying will not be as cold as ice and refuse people thousands of miles away.

In shopping malls, as long as they are not enemies, they are all friends, although they are also close and distant.

So Kang Ying also used a normal way of saying: "we used some means of promotion, but we didn't expect the effect to be very good. Please support manager CAI."

Manager CAI has been instructed by the leader that Kang Ying must guarantee the supply here. Otherwise, Kang Ying has offended him before. If he pinches her supply in such an emergency, Kang Ying will have to ask him. He can even ask Kang Ying to do something she doesn't want to do.

However, it is precisely because of the instructions from the top that manager Cai does not dare to do anything bad. He is unwilling to say:

"That's natural, Mr. Kang. I've tried my best to guarantee the channel here. If you don't have one from another family, you can't have one from you. "

Although Kang Ying is a little strange to hear manager Cai's tone, she has no time to think about it because she still has to call the managers of Montblanc and Changhong.

After thanking manager Cai, Kang Ying called the managers of Wan Baolong and Changhong. Both of them expressed surprise. Then they both patted their chests and promised to supply her immediately to ensure her smooth channel.

Kang Ying was relieved. She felt that she had a good fortune in Lu county. At least she didn't encounter any difficulties in business, and the confusion was only temporary.

Kang Ying knows very well that business can't be so hot every day. This is the promotion effect at the beginning of business. After that, without the promotion price, business can't help but come down.

Of course, Kang Ying also has a way to deal with it. You know, there are many kinds of promotion methods. The psychology of consumers is that if they take advantage of it, they will take the bait.

Kang Ying thinks that the best thing to learn is a treasure's method: after double 11, there are double 12, after double 12, there is new year, after new year, there is lunar new year, after Lunar New Year, there is Valentine's day. Anyway, there is always a time every month when there is a story to tell and there is always a special promotion to do.

Although these promotion methods are commonly used on the network platform, they are also effective in today's physical stores.

Guan Xiaoxing rushed into the office to report to Kang Ying about the current situation of friendship mall

"Mr. Kang, the purchasing power of consumers in the second hour is still the same as that in the first hour. Moreover, as some salesmen inadvertently let out the wind that the inventory is tight, they are more anxious to buy electrical appliances.

Some customers said, "don't discount, as long as you give them the goods, they also want to buy them."

Kang Ying said with a smile: "this is magic, right? No discount?"

Then I thought again, it's not impossible. It's the psychological inertia under the planned economy. I always worry that what I want to buy is out of stock, and it's very difficult to buy later. So when I have something to buy, I must buy it first.

Kang Ying thought a little, and then he had a way to deal with it. He said, "if you let the mall broadcast, you can say that we guarantee the supply of goods and the discount promise of the mall promotion will be realized. Please rest assured." Guan Xiao said a little incomprehensibly: "Mr. Kang, if you are the leader of a state-owned unit, I still understand that you can't raise the price at will. But you're a private boss. Isn't the more money you earn, the better? " Kang Ying laughs and says, "that's the reason. But if you are only greedy for small profits, you can't do business for a long time. When the consumer who is eager to go shopping comes back to his senses and finds that he has suffered a loss and hasn't got the full discount promised, what will he do if he comes back to make trouble in the shopping mall? It's not our fault? When our advertising brochures are sent out, it is legally called an offer. If the person who holds the advertising leaflet buys the goods according to the leaflet, it is called an offer. This is a contractual relationship. If we do not fulfill the offer, we are in violation of the law. At that time, if consumers sue us, we will not say compensation, and even lose our reputation. Who will buy things here for those dishonest shops? " When Guan Xiao heard this, he suddenly realized it. He nodded his head and said, "I didn't expect to have so much knowledge. Before I was in the office, I mainly worked in internal affairs and didn't know much about marketing. In the future, I would like to learn more from Mr. Kang."“ There is no end to learning. Let's make progress together Kang Ying said, on the manuscript a few words for the announcer to read, handed to Guan Xiao.