Chapter 70： advertising and sales

Chapter 70 Advertising and Sales

Fuller Wine Conference Room! Han Songlin and Liu Xiaomei were the last to enter the meeting room.

An important person always has to appear last.

"Is everyone here?" Han Songlin pulled up his chair and sat directly on top.

The large conference table in this conference room was specially hired by a carpenter to build it. Han Songlin really doesn't know how much it cost.

But I know it should be quite expensive.

Yuan Hongping: "Except for the team leader who is not on duty, the rest are here!"

"Okay, let's have a meeting! To put it simply, I went to the capital this time to watch an advertisement. You should have heard about this. The advertisement will be broadcast on CCTV on the 15th. , and it will be broadcast on other TV stations, well, Shuchuan TV station will also broadcast it."

"After the advertisement is broadcast, our wine will definitely increase its popularity. If it is famous, then we must have sales."

"So, I want to emphasize here that the quality of our wine must be strictly controlled, and the company's development cannot be damaged because of quality problems. This time, it is also our only chance to rise from the ashes."

If it doesn't work, Han Songlin has to think about whether the winery can survive.

If there is nothing to be done, then break up the partnership as soon as possible.

"The production of finished wine must be accelerated!"

Yuan Hongping hesitated for a moment. Would it be bad if he contradicted the boss at the meeting?

But Yuan Hongping took Han Songlin's salary, and felt obliged to tell him the problem: "Boss, now, we have already piled up a lot of finished wine in our warehouse, and there is no more to pile up."

"Is there any warehouse in the town that can be put away?"

Yuan Hongping shook his head: "What kind of warehouse is there in the town!"

Han Songlin looked at Liu Xiaomei: "Then take it to the county town and find a place to put it."

If you put it in the open air, it will definitely not work.

It rained this time, didn't it rot the packaging box of the wine.

"Xiaomei, go find a place in the county."

Seeing Han Songlin looking at her, Liu Xiaomei knew that this job must be taken by herself: "Ah, yes!"

Is there such a warehouse in the county?

There really are.

For example, houses like supply and marketing cooperatives in the past.

"In addition, in terms of production, we have to find a way to increase the efficiency of production and reduce the labor intensity of workers. I have already talked to Director Yuan. After that, we will buy cooling machines in our factory."

"As for the food, the standard for each person will be added to one yuan in the future. If the business of our factory improves in the future, then the food fee can be increased. Two yuan or five yuan is acceptable."

A thought flashed in everyone's mind: the food standard of five yuan? This is because I am so afraid that I have to eat dragon meat.

"The last thing is about the canteen. After I prepare, I will rebuild a special canteen. In addition, I will also build a special dormitory building."

"The meeting is almost over, the sales will stay for a while, and the others will end the meeting!"

After Han Songlin experienced the stinky and long meeting, he didn't want to talk about the meeting he held, and it was the same.

In terms of the entire sales department, there are now six people.

You read that right, there are six people.

Han Songlin looked at the six of them. To be honest, he was not very satisfied with the six sales.

However, I have to use it.

Because you have no one else to use.

"If you want to keep everyone here, everyone must know. Now let me talk about the future sales. The ex-factory price of Jinliufu wine will be 70 yuan a bottle, and the retail price nationwide is 126 yuan. .”

"What do you mean? That is, after you sell the wine, the factory will only take 70 yuan, and the remaining 56 yuan will be sold by you."

Han Songlin stared at the six of them: "So, do you understand what I mean?"

The six looked at Han Songlin in astonishment, nodding and shaking their heads again!

Han Songlin also knows that it seems that there are relatively few people doing this now.

But in this day and age, selling is definitely a very profitable business.

As for wine sales, many people make a lot of money.

Of course, making money by selling wine is to make money, but you really have to work hard.

Han Songlin knew someone who used to sell wine, that person was amazing, from a person who didn't know how to drink, he was trained to drink a few catties.

You can think about how many times you have accompanied the guests, and how much wine you drank in order to get the order.

"It means, literally, I'll give you 70 of the ex-factory price of Jinliufu wine, and you can sell it for 126, and you will have a profit of 56 yuan. If you sell it alone, it will definitely not work, so find someone to sell it with you. The more you get, the more money you can get. As for how you distribute the 56 yuan, how much you take and how much you give to the terminal sales channels, you can discuss it yourself. Even if your sales volume is large, The price given to you per bottle of wine in the factory can still be reduced."

"From now on, you don't have to go to work in the factory every day, but go out to the market."

If you sell, you must not be able to work every day.

"Whether you can earn 10,000, 20,000 or 100,000 a month; or, you can earn 300 yuan a month is up to you. If the sales for three consecutive months have not exceeded 100,000, then To explain one thing, it is not suitable for sales, and there will be a job transfer in the factory."

Advertising and sales are the two most important magic weapons for running a business in the 1990s. Han Songlin is naturally aware of this, so he also attaches great importance to it.

"Are you confident in doing well in sales?"

"Have!"

Han Songlin laughed, he really didn’t believe that money can make ghosts go round, no one would be tempted by such a big benefit!

Han Songlin came to the factory at 9:00 in the morning and returned at 6:00 pm these days.

It is to do a good job in sales.

Fuller Liquor is in the county or even the city, and even went to the provincial capital to recruit sales staff.

In addition, Han Songlin also called Xu Lu and asked her to ask if anyone in Han's Braised Meat would like to talk about wine sales.

Conditions and so on, as long as they are the same, get the wine at the ex-factory price and sell it at the same retail price.

Xu Lu is really interested in this.

After all, she is also an old salesman, so she naturally knows what will happen if Han Songlin does this.

As the advertisement of Jinliufu Liquor officially landed on CCTV and major TV stations, Jinliufu Liquor, a new and festive liquor brand, quickly became a well-known liquor brand in China.

In the winery, a large number of finished wines that have been filled are distributed to various places.

Distributors from all over the world also called to inquire about the situation of Jinliufu wine.

There is Fuller Wine's contact information on the advertisement.

While advertising, Han Songlin also consciously promoted Fuller Wine.

After all, Fuller Wines will definitely not have only one wine brand in the future.

How about a Fule Supreme Wine?

Fuller Chun wine?

These are all possible.

To be honest, Han Songlin had already said that with the blessing of advertisements, the reception would be easy to sell, but he never thought that the wine would be so easy to sell.

Standing by the window of the office, looking at the trucks pulling the wine out of the factory, Han Songlin couldn't help feeling like he was in a dream.

"I still underestimate the power of TV commercials in this era!" Han Songlin sighed, but also admired.

In the past, Han Songlin had read information about the Confucian Mansion Banquet and Qin Chi.

Confucius Banquet Wine, as the first generation CCTV standard king, directly increased its sales to more than 900 million in 1994.

And what about Qin Chi?

Sales 180 million!

Qin Chi has a very interesting point. He sold more than 9,000 tons of wine throughout the year, but the sales volume is only 180 million?

Han Songlin didn't know whether the information he saw in the future was wrong, or it was just the fact.

But if this is the case, then there is something interesting in it.

That is to say, a ton of wine costs about 20,000 yuan.

Then a catty of wine is only sold for ten yuan!

After deducting the costs of production, packaging, logistics and advertising, Qin Chi calculated according to this data, but he didn't make much money.

But in the second year, Qin Chi used another 300 million yuan to bid for the CCTV bid.

(end of this chapter)