Chapter 183

"I hope all directors can carefully consider this matter. Although we can't see much profit in a short time, at least we can ensure the quality of products. Developing overseas market is not a short-term plan for several years, but a long-term war. This is what we understood when we discussed the overseas area.

Although my decision may not have any effect in recent years, when its reputation accumulates to a certain quality, the trend of our overseas expansion will be very stable and more long-term effective. Everyone knows what brand effect means, and what I am doing now is accumulating our overseas brand effect.

I don't want our clothes to be the kind of style that makes huge profits and sells fast and can only go in quantity. Since our brand is to be a high-end garment industry, we should take out some high-end clothes and have a certain attitude. As long as our products are good, they will be recognized by the market one day. This is my consideration. "

When Gu Yizhen said these words, the directors had already started to turn over the materials he had prepared, which were all data about the budget and publicity of relevant quotations. From these data, it is really impossible to make too many profits in recent years. The profits of the branch company can only be equal to the total profits of the two projects of the head office every year. Such performance is not like the profits that a branch company should bring.

However, if we can really accumulate word-of-mouth and establish a good brand effect, we can't earn even publicity. Even if the branch company has not made any profit for several years, or even lost money, it is cost-effective. After all, expanding overseas regions is a long-term plan, and it should be slowly recognized by the overseas market. Of course, the future profitability will not be a problem.

Today, the directors not only appreciate Gu Yizhen's eloquence and wisdom, but also once again affirm his working ability. Being able to make such a long-term plan for one thing is what a leader should look like. In comparison, Gu Aojie is certainly considering the interests of the company. The way to deal with things should not be too conservative and short-sighted. He can only see the immediate interests.

Today, the directors once again compared the gap between them and lamented that the tiger father has no dog and son. Originally, because the chairman made the company a mess, they even began to be a little pessimistic and felt that Koo's group might slowly decline in the near future.

Although Gu Yizhen has made a lot of decisions in favor of the company since he came back as president, he can be said to be a little famous even in the mall. Half of those come from his own ability, and the other half is also everyone's praise for Guchi group. But when they saw that Gu Yizhen could plan with a long-term vision, the directors really felt that they saw hope again, and their worries were finally dispelled.

After carefully reading all the materials prepared by Gu Yizhen, the directors have been discussing in a low voice. Gu Yizhen is still turning over the materials inside. All these materials are the plans he made for the branch company at the beginning, but they are all put in the bookshelf because the project he is responsible for is no longer the branch company.

For the sake of the board of directors, I turned them all out last night and made a new integration. I'll show them to the directors today. He is still used to doing things. He should be prepared. There is always nothing wrong with more preparation.

When Gu Aojie saw that he took out the prepared materials, he also knew that he was bad at chess, and he should make some preparations. Although I didn't make full preparations, the truth is there. Anyway, the company should be based on profit. These directors are all old people who have worked in the company for a lifetime. The most basic reason should be to understand it. Do you need to say more?

He is very confident. No matter how much material ah Zhen has prepared, he can't beat the truth of reality. After consideration, these directors still feel that it is the most correct thing to do. As a leader, what should be considered most is the collective interests. If the most basic interests can not be maintained, the whole group will have no meaning.

The directors discussed for a long time before a seemingly oldest old man spoke.

"The chairman is right. In any case, we should consider the problem based on the interests of the whole group, so he is right to think for the interests of the whole group.

But just now we have seen the information made by the president, and we have discussed all the relevant data. We all know that the most important thing in doing business is to establish a business image. If we can accumulate a very good reputation, we can't get money for anything.

Moreover, since we started gooseberry company, we have been doing business with the purpose of garment quality. It is precisely because we have always adhered to this purpose and have never relaxed, so we finally developed into the current gooseberry group step by step. Therefore, we feel that quality and quantity are more important. We decided to take the opinion of the president and continue to cooperate with Shaw If we can gain a good image in the overseas market, let alone make less money, even if we lose money for a few years, it will be cost-effective in the end. "

"Unreasonable!"

Gu Aojie thought that these old people who had worked in the company all their lives would be able to distinguish the light and heavy of this matter. The most important thing for businessmen is interests. If they don't even have interests, how can they maintain normal operation?

"I really don't understand what you think. The most important thing in business is whether you can get profits. If you can't get profits, you will lose money in this business. This is the most basic truth.

Now you are full of benevolence, righteousness and morality. Although we should speak of benevolence and righteousness, we should also have principles and bottom lines. Even if we have normal cooperation with them, it is very moral. There is no need to lose so much profits.

If you run the company like this, what will be left in the end? Are you going to exchange the interests of the company for the so-called morality, and then use the so-called morality to make those superficial friends? Doing business has only permanent interests, and there are no permanent friends. If one day Koo is poor and needs relief from others, you will see if anyone will give up Help us with all our family resources! "

Gu Aojie blushed with anger. He didn't care whether to cooperate with Xiao or not, but it was his decision. He was the chairman of the board. How could he let others easily change his decision! Now these people on the board of directors simply don't listen to their own opinions. Even if they have always been on the right side, they will argue with all kinds of reasons. They just want to favor ah Zhen.

Gu Yizhen was naturally in a good mood when he saw that the directors gave him the results he wanted. The second uncle is very unhappy because of this. He can see that since he has got the desired result, there is no need to continue arguing with him.

"Chairman, I hope you can understand that if we can take a longer-term view to consider the problem, Koo's group will never be poor, it will only be more and more prosperous.

Unless one day, the word "quality" will no longer exist in the world, and what we care about is some unrealistic things. Then at that time, Gu's development will not continue, and I have nothing to say. "

Although Gu Aojie was still angry, he choked hard by his words. Paying attention to essence is a truth since ancient times. No matter when, it is impossible for someone to pay attention only to the surface. Therefore, his words are undoubtedly reminding himself that as long as Gu Shi can develop according to his concept, there will never be a day of decline. Clearly he is the chairman, but now he can't get up under the pressure of a president.

Gu Aojie has not found that he has gradually lost his original belief. When Gu Aojie just took office as chairman, he was all about the development of the stock market group. The opinions given by others are mainly conducive to the development of gooseberry group, and he will accept them with an open mind. But I don't know when he started. He gradually couldn't listen to what others said. He just felt that every decision he made should be highly respected.

However, some people questioned his decision. Gu Aojie felt that his authority as a chairman was challenged. If that person happened to be just an ordinary employee, he would face the problem of unemployment the next second. But now it's the top management of the company who questions themselves, so even if they are dissatisfied, they can only bear it. They can't eliminate all the top management at one time.

This may be the most angry day for Gu Aojie to be the chairman of the board for so long. Not only did the board of directors reject their own opinions, but also accepted ah Zhen's original suggestions, which made it clear that they were openly beating themselves in the face. If this comes out, I will really lose face. I really underestimated my nephew before. When he first entered the company, I knew he must be a very capable person, but I didn't expect him to grow so fast.

I always felt that those who praised him outside were taking the opportunity to get close to the Gucci group. Unexpectedly, this nephew, who had never cared about at the beginning, has grown up with more and more wings unconsciously. I put aside my insistence today and just listened to what he said. If I didn't stand different from him today, I might really agree with his decision.

If it can be developed as he considered, although it is impossible to make a profit in the overseas market in the near future, it will undoubtedly lay a good foundation for the expansion of the overseas market. As long as we can play a signboard and set up a good image of Gucci, we don't have to worry that no one recognizes their brand.

Although Gu Aojie understood this truth, he did not agree. No matter how good his opinion is, he should not put it forward in questioning his position. It's really a little too much to beat himself in the face in public. He didn't take into account his feelings as an uncle, nor did he protect his uncle's dignity. Therefore, both public and private, I have sufficient reasons to blame him for the fault of this matter.