Chapter 912

"Hardcore players? Hard box players? Good name! Then What about the price? " Asked Zhou Jiangping.

Chen Mo thought for a moment: "according to the number of cardboard needed, make N-in-One packages, each package is priced within 200, including the game itself. After buying the game, the cardboard can be sold for 20 yuan per copy, which is higher than the cost. "

"Er..."

Zhou Jiangping couldn't say whether the price was high or low.

200 yuan for a pile of waste paper boxes? It's a bit sensational. After all, even if the paper box is specially made, the cost is almost negligible.

However, if you want this pile of broken paper box to become a piano or a robot, you need creativity!

Creativity is priceless!

Now, Chen Mo's demo is still a relatively simple version. If it is officially released, the switch screen will definitely need some gorgeous pictures and various sound effects to make the packaging bright.

That is to say, the design of the game and the design of the paper box are the big heads and the sales are the creativity. If it's a collection of N-in-One games that costs 200 yuan, the average price of each game is only 20-40 yuan. Even as a small game, it's basically priced normally.

Chen Mo continued: "in fact, there can be more derivative games, such as Hard box players are limited time members and lifetime members. We can specially open a creative workshop for hard box players on thunder game platform, and open source "hard box players" game editor. The official will release new games on a regular basis. Other players can also make and upload their own games. "

"When players open their membership, they can buy games and cardboard at ultra-low discount prices, so that when new games come out, those real hard box players can also maintain their continuous payment ability. In addition, we encourage the players to design their own games and allow them to sell them. Thunder game platform will be drawn according to the normal game. "

Zhou Jiangping nodded: "that is to say, if a player designs a great hard box game, can he also get income from it? This is good. It ensures the follow-up ecology of this play method However, will the discount of membership reduce the income? We can sell it more expensive. "

Chen Mo shook his head: "President Zhou, whether it's hard box or these games, or even switch itself, strictly speaking, they are the same positioning as Lehui mobile phones. We don't expect them to make money. Why do you keep the hardware revenue of Lehui mobile phones so low? Because you want to promote software, Lehui itself is an Internet company, not a traditional mobile phone manufacturer. "

"The same is true for hard box players. Through various additional value-added services, they can enhance the value of switch itself and let more people buy this machine for various reasons. After that, they can use this machine to expand thunder game platform and other game services. The game of hard box players is just a gimmick. It's the lowest level thing. It doesn't make sense if it's expensive. "

Zhou Jiangping suddenly: "I see. I see."

Zhou Jiangping himself knows this truth, but "hard box player" makes him feel so amazing that he didn't understand Chen Mo's intention for a while.

In fact, this strategy is very simple, just like why Lehui mobile phone can always maintain high cost performance, because it never regards the mobile phone itself as the main profit point, so each mobile phone is relatively cheap.

In the era of science and technology explosion, it is very difficult for hardware manufacturers to open the gap in technology. If they can not guarantee the advantages in technology, high pricing will sooner or later suffer from low pricing disruptors.

Therefore, Zhou Jiangping's idea in making Lehui mobile phones is to sell the hardware cheaply, mainly to do the ecological chain, intelligent system and additional value-added services. Through the ecological chain, consumers are firmly tied to the brand of Lehui, so as to be invincible.

The same is true for hardcore players.

What is this thing? In fact, it's just a gimmick.

Making a piano in a cardboard box can be used as an electronic organ, which sounds great, but when you think about it, it really lacks continuous fun.

It is very interesting to see the concept map, splicing and try after splicing.

However, no matter how black technology a paper piano is, professionals will only regard it as a plaything, often using a real piano or electronic piano.

The same is true for other toys. The robot with handle vibration control will be very novel at first, but after playing for two hours, it may be necessary to remove the handle and continue playing legend of Zelda to make these broken paper boxes eat ashes forever.

For professionals, let alone ordinary people who can't play the piano very well, they hope to learn the piano and music with this. That's Shi Yuezhi, living in a dream.

Therefore, this thing should not be sold at a high price. If the price is on the high side, some landlords who are not poor in money will buy it, but for the vast majority of ordinary people, the price performance of this thing is almost zero.

Is it made to make money? Of course, there are a few reasons for this, but certainly not all.The best part of "hard box player" is its concept and gimmick. Most players will think "Wow, Niubi" when they first see it

Its real value is that it is a product that only switch can make, and it is the exclusive entertainment of switch players.

"Hard box player" will make every switch player feel proud and proud, and also make other players without switch envy. Using these cool concepts and cool cardboard boxes to attract more people to buy Switches and further promote the game ecology of thunder game platform is the ultimate goal.

Moreover, this thing must have a continuous stream of new products to keep the heat. Once the players are tired of playing the existing hard box games, and there is no new game connected, the interest of the players will quickly fade.

Therefore, creative workshops and membership system are necessary.

The principle of "hard box player" is not complicated. It is just to use the vibration technology of the handle, gyroscope, infrared and other input signals to read the box equipment. As long as the editor is open, many Niubi players will naturally understand how to do it after groping.

Since new hard box games can be made for sale, the motivation and income of these people are also available, which can continuously produce more and better game resources for "hard box players".

The membership system is to maximize the continuous purchasing power of players and make them feel that these "hard box games" installed on switch are very valuable and cost-effective, so as to attract more players into switch's arms.