Chapter 865

On July 18, the new content of Assassin's creed was officially launched for trial, and released on July 25.

This time the content was named "Assassin's Creed: Apocalypse", and the price also reached a new high, 3988 soft Mei coins.

In fact, before that, the three collections of mysterious sea area have been sold to 3688, but that's actually equivalent to three games that can be purchased separately.

In terms of capacity, Assassin's Creed: Apocalypse is actually four games. However, due to the existence of Desmond, the story of Assassin Creed 1 and egio trilogy can be linked together, so this is a super long theater version, priced at 3988, which has been under pressure again and again.

Of course, the game content of Assassin's Creed: Apocalypse is different from the collection of mysterious sea area, so it can't be bought separately.

As soon as the price comes out, many players are confused, rubbing their eyes, wondering if they have read the first number wrong.

"What do you mean? Assassin's Creed: Apocalypse: 3988? Is this soft girl coin? Am I right? "

"What's wrong with the price of the official website? This price, compared with "Assassin's Creed: Origin", has doubled directly! "

"Is it a collection, like the mysterious sea?"

"No, it seems to be a game, but it is said that the game is very long."

"I'm in a poor family. Goodbye!"

Not only players, but also many designers in the industry are surprised by Chen Mo's pricing strategy this time.

It's a little too expensive!

In fact, the previous record of a single VR game in China was set by Assassin's Creed: origin, 1980. And this time, the assassin's Creed: Apocalypse was born, which doubled the price.

Although there was a collection of "mysterious sea area" before, it was regarded as three independent games after all. Players can choose to buy one by themselves, with an average of more than 1000 for each game.

But The assassin's Creed: Apocalypse is not just for sale!

Even if the players are used to the double 11 discount, the price of this game is still 2000 yuan, which is really a bit of luxury.

This price has deterred many players. They plan to see the live content and game evaluation first, and then decide whether to buy or not. As for the road exploration, let the local tyrants handle it.

……

In fact, as everyone in the assassin's Creed project team knows, the price of Assassin's Creed: Apocalypse is not high, but too low.

Double 11 half price, and the game capacity of Assassin's Creed: Revelation is equivalent to four in one, each game is only 500 yuan, which is half cheaper than Assassin's Creed: origin. Although the "Assassin's Creed: Origin" has a larger open world, it's too bad!

Some people proposed to sell the assassin's Creed: Revelation, but it was rejected by Chen mo.

In fact, it is Chen Mo's intention to keep the price of the game down.

Since the double 11 event, the games produced by Chen Mo are basically going to be cheaper and cheaper. As for why

It's easy to expand sales.

So far, the number of players in VR platform is relatively limited, which is not as good as mobile phone and PC platform. Before the large-scale innovation of technology and the entry of VR game cabin into the affordable stage, VR games are destined to only be enjoyed by the rich.

However, even these people with VR game cabin don't buy all kinds of games.

Other game companies maintain the price of VR games in the range of 1000-2000, because they are often deep-rooted VR games in a certain field, have relatively fixed player groups, and have limited ability to produce games.

For example, it takes six months to a year to polish out a big work, and the players are relatively fixed, so even if the price is reduced, more people are not likely to buy it, so it is better to maintain the original price.

But Chen Mo's situation is different from that of other game companies, because he can always maintain the extremely fast development speed, and even his own games collide with each other.

For example, the previous "mysterious sea area" collection and "the end of America" were launched at the same time, so they bumped into themselves. There's no way. The game has already been made. Of course, it's sold directly, and they don't have to wait for the schedule and cover it in their hands, right?

Moreover, because Chen Mo's games are almost all of different types and IP addresses, the group of players attracted by thunder game platform is very common. Everyone is Chen Mo's personal fans, not the fans of a certain game. They really want to buy Chen Mo's new game, even if the game is a type they haven't tried.

In short, if Chen Mo now has two games of AB, both of which are sold for 2000, the players are short of money and will only choose one of them to buy; however, if all of them are sold for 1000 at half price, then the players may buy two together.

After all, they made it.

For Chen Mo, the cost is the same and the income is the same. They all earn 2000 yuan. However, the actual effect is different.The first is to expand the players' group, let those who are not interested in game B go into the pit, and then go out of the same type of game, they will consider to continue to buy.

The second is to leave the players a very conscientious impression of "thunder game platform".

Finally, it squeezed other game companies and expanded their market share.

At the same price, two games can be bought here in chenmo, and only one can be bought in other places. Moreover, chenmo's game is better. How will players choose?

For Chen Mo at this stage, there is little difference between making more and making less. At present, thunder's powerful game output ability has determined that he can adopt the strategy of small profits and high sales, while other game businesses are very difficult.

As for the pricing of the assassin's Creed: Apocalypse, Chen Mo thought it was OK.

Expensive is expensive, but it's worth more. After the players have really played, they will understand that this game is also one of the most worth buying games on thunder platform.

……

On the day of opening the trial, the new headquarters of thunder mutual entertainment swarmed into a large number of players.

But this time, there is no queue.

In fact, the previous experience stores are still reserved, just like the experience stores in other first tier cities, they are managed by special personnel, and the employees of thunder entertainment are no longer working there.

The office area of the original experience store was neither moved nor renovated, but left for players to visit freely. The game experience area and holographic projection viewing area are normally open to players.

Some players who are close to the original experience store will still go to the original experience store, but the vast majority of players choose to come to the new headquarters.

After all, it's not a magnitude.

Many players worry about waiting in line and getting up early, but they find that they are worried too much after entering the new headquarters.

I'm not satisfied at all!

Hundreds of players will disappear soon after entering the VR game experience area. The empty game cabin is everywhere. There will be no crowding at all.

There are also players continuously entering, but even on the special day of new game trial, the personnel status is no different from that of ordinary people, so the players are not worried, one by one very calm.

There are even a few players who decide to go to the theme restaurant for breakfast and experience the game no later.