Chapter 806

In foreign countries, though Hise's "camera incident" has made it controversial and lost some market share, it still hasn't let it collapse.

Because Hise's main competitors in the world are not matrix glasses, but other brands. And other brands Basically, I have done the function of video recording.

Therefore, the name of "camera incident" is shared by other friends and businessmen. When users in Europe and the United States discuss this incident, they basically focus on the whole "smart glasses" market, rather than just the Hise family.

Matrix glasses has developed a certain market share by virtue of its camera free function, but after all, it has insufficient inside information. Most users in Europe and America have instinctively distrusted a Chinese brand they haven't heard of before.

From emerging to monopolizing the market, it will take a long time, or even very difficult to do.

This is also a reasonable thing. Just like the mobile phone and computer brands, many domestic manufacturers sell well in the domestic market, but it's still very mysterious that they really want to enter the European and American market and compete with the old hardware manufacturers.

After the "camera incident" intensified, Hise glasses also had to make a compromise in time, saying that it would launch new glasses with different shapes and remove the functions of camera and live broadcast.

Although this kind of tossing makes Hise glasses R & D team feel a little pain, it's an old brand factory after all, so it won't hurt the muscles and bones.

In fact, the new type of glasses is a matter of changing the authority and color, so it's done very fast, and after coming out, it has a good response. Seeing Hise glasses in Europe and the United States, they will recover.

After all, smart glasses are the trend of the times. Most people still need them. Now that there is no worry about privacy, many people begin to buy it with confidence and boldness.

……

……

Chen Mo is talking to Zhou Jiangping with matrix glasses, browsing a report he sent.

Zhou Jiangping is very happy to explain the current situation of matrix glasses to Chen mo.

"At present, the situation of matrix glasses in China is very good. It has gained nearly 60% market share, and the number is still rising. Yesterday I told them to expand more production lines to ensure that the capacity of matrix glasses can keep up with the current market demand as much as possible... "

"Many IT companies in China have said that they will provide exclusive versions of the app for matrix glasses, and add more Mr functions in combination with the characteristics of matrix glasses. We are also very active in communicating with organizations such as ball Association and municipal transportation department to customize various professional apps for matrix glasses, so that matrix glasses can be further integrated into people's lives 。”

"As for the overseas market, the expansion speed of matrix glasses is also gratifying. The market share has reached 12.9%. It has reached the top five in Europe and the United States, even surpassed many old brands in Europe and the United States, which is an unprecedented achievement."

Listening to Zhou Jiangping's rather joyful description, Chen Mo didn't respond much, but frowned when he heard the figure of 12.9%: "so low?"

Zhou Jiangping stopped for a moment: "is this still low? The highest share of domestic mobile phone single brand in the global market is only close to this number, and it also includes the data of local, Southeast Asia and Africa. The 12.9% share of matrix glasses is the share after deducting the domestic market. We are already making history. "

"Switch was selling much better overseas," Chen said

Zhou Jiangping was happy: "Mr. Chen, you can't do that. Switch is a special game machine, we are doing all over the world, appropriate gadgets. What you buy is basically for your game. There is no competition at all. But smart glasses are different. This is the general trend of future development. How many manufacturers around the world are focusing on this fat meat? "

"Moreover, the potential market of the whole smart glasses is much bigger than that of switch, which is aimed at a small group of players, but smart glasses are for everyone in the world! Overseas, matrix glasses do not have such a big first mover advantage, so we have to go step by step. It's not realistic that we want to lay down the giant like Hise just a few days after the product goes on the market, is it? "

Chen Mo asked, "the overseas versions of matrix glasses have also synchronously updated those Mr games, right?"

Zhou Jiangping nodded: "it's updated, but it's not as obvious as the domestic effect. The main reason is that the cultural influence of "Three Kingdoms kill" is relatively limited and cannot spread to Europe and the United States. Although other MR games are also good, there are game makers in Europe and the United States who are developing Mr games and releasing them to Hise glasses. As for apps, let alone apps. "

Chen Mo thought for a moment: "that is to say, at present our Mr game has no ruling power."

"That's what it means." "But it's also normal," Zhou explained. "Mr games are a new field, and designers all over the world have little experience. They are all at the stage of trial and error."

Chen Mo laughs: "Lao Zhou, there's nothing that can't be solved by a popular game. If there is one, there will be another.""Ah?" Zhou Jiangping is not aware of Li.

Chen Mo smiled and said, "it doesn't matter. I'll worry about it. Don't worry about it. In a word, it's better to increase production capacity. Matrix glasses will be sold more in the future, but it's good for production. Our ultimate goal is to occupy the market of smart glasses all over the world. Don't be held back by the problem of production capacity. "

Zhou Jiangping nodded, "don't worry, I understand."

At the end of the call, Chen Mo begins to think about his next goal.

At present, the development of matrix glasses in China is smooth, but the expansion speed in foreign countries is far from Chen Mo's expectation.

It is mainly because there is no word-of-mouth accumulation of matrix glasses, and there is no advantage in technology. For users in European and American markets, there is no reason to buy them.

In China, "Three Kingdoms kill" is a very fun Mr chess and card game, and all kinds of Mr games on thunder game platform also have strong attraction for players. But "Three Kingdoms kill" has no attraction for foreign players, after all, the cultural atmosphere is different.

As for other MR games, it can't be the reason why European and American users have to buy matrix glasses. After all, these games are not popular games, and their influence is very limited.

For Chen Mo, it's impossible to work hard on hardware. It's good that matrix glasses didn't lose to Hise in hardware.

If you want to further expand the market share of matrix glasses in Europe and America, Chen Mo needs a popular Mr game more suitable for foreign markets than "Three Kingdoms", or Many.