In the studio, Chen Mo is considering the early promotion of hero League.

Although the game itself has strong diffusion property, the early promotion strategy is very important, because the current channel ability of thunder game platform is far from that of penguin in the past.

Moreover, League of heroes has a worse player base in the world.

In the previous life, after all, there was dota Zhuyu in front of us. When the hero League went public, it happened to be stuck in a very critical cut-off period. Dota was very popular among young people, especially among students, but its development was limited by many factors, such as engine, ranking mechanism, starting difficulty, cheating and so on.

"Hero League" has reduced the difficulty of getting started, and penguin's strong operation and promotion ability has gradually become hot.

Let's put aside the enmity and resentment. It's an indisputable fact that the hero League has attracted dota's light. After all, dota is the pioneer of this market.

But what about the world?

Although cog has some rudiments of MoBa game, it is an imperfect map after all, which is far from dota.

Compared with the previous generations, the players in Warcraft are also much smaller. The players who really contact COG are only a few in the whole player group.

It can be imagined that when Chen Mo launched the hero League, the response of most players would be "what kind of moth game is this" rather than "Wow, there is finally a reliable MoBa game.".

So, how to promote the League of heroes should be considered.

Just thinking about it, the cell phone on the desk rings.

Chen Mo takes it up and looks at it. It's a strange number of the devil capital.

"Hello?" Chen Mo said

There was a male voice over the phone, very polite: "Hello, is this Mr. Chen Mo who is playing with thunder?"

Chen Mo said, "it's me."

The male voice on the other side of the phone said: "Hello, I'd like to introduce myself first. I'm the head of the branch of GA Mordor. You can call me Peter."

Chen Mo frowns, Peter?

Although it's an English name, he speaks Chinese very well and should not be a foreigner. After all, it's normal for Chen Mo to use an English name as an executive of a foreign company.

GA has a branch in Mordor, which matches the location of the phone number.

Chen Mo asked, "Hello, what can I do for you?"

Peter said: "well, our GA headquarters is developing a new game called cog. I don't know if you know it. Because this game was originally a map in your game "Warcraft" and used a lot of resources in the game, we would like to ask, can you sell us the relevant art copyright? Of course, the price is negotiable. "

Chen Mo said without hesitation, "no sale."

"Cough." Peter choked and coughed twice, and then said, "Mr. Chen Mo, it's just some art copyrights. In fact, it's not difficult to make a game that completely surpasses" Warcraft "in terms of GA's R & D strength and art level. The reason why we want to buy your art edition right is mainly to continue the habit of the players on the original cog image and to ensure the best one of this game Continuity... "

Chen Mo: "don't sell, if it's OK, I'll hang up."

"Just a moment, please!" Peter was surprised that Chen Mo was so resolute that he didn't even ask about the price. "You should know that GA is a company with very strong economic strength. For these copyrights..."

Chen Mo: "Oh, how about a billion heroes?"

Peter: ha

Peter's fancy this time, billion?

Is your hero made of gold? What's more, even gold can't be worth so much money!

Peter asked tentatively, "what do you mean, soft money?"

Chen Mo: "no, beautiful Dao."

Peter:“……”

A hero of billion dollars, why not rob it! That means if cog wants to make 30 heroes, it will cost 30 billion dollars?

That's the valuation of the whole GA company!

Peter was a little upset. Chen Mo's attitude was insincere: "Mr. Chen Mo, although I don't know why, I feel that you may have any misunderstanding about this matter..."

"There's no misunderstanding," said Chen. "I've already told you that I won't sell anything in Warcraft."

"By the way, tell Raman Clive that although COG is a good map, it seems to me that it's far from it. The nerdy Chinese will make a game to crush cog completely."

Peter: "Mr. Chen Mo......"

Before he had finished speaking, Chen Mo had already hung up.

In fact, it's not uncommon to buy or sell copyright. It's not a big deal at all. For most game companies, as long as the money is enough, they can talk about everything.Why is Chen Mo so determined?

First, the IP value of Warcraft is hard to measure with money. COG is a competitor, and Chen Mo can't lift a stone to smash his foot for short-term benefits. Second, Chen Mo is very dissatisfied with these people's contempt.

Obviously, Raman Clive and GA look down on themselves a little bit.

Raman Clive doesn't believe that Chen Mo can do a good job in the game mode of COG, while GA thinks that it's the art copyright of several heroes? It's just a small company in a developing country. Just plug in some money and buy the copyright.

Moreover, Chen Mo doesn't like GA very much. He will become a rival after all. Now, he doesn't need to worry about their feelings.

However, Chen Mo is also very clear that changing a set of art resources is not difficult for GA, and has little impact on cog.

After all, there are not many players in COG now. When it comes time to change the hero name, change the model, and add more new heroes, the players will surely gradually accept it.

But, at least, they're going to have to toss a little bit more.

……

For the next period of time, it seemed a little calm.

Although the emperor Dynasty mutual entertainment and Magic game platform have established the largest channel business alliance in China, there are still many independent game designers who choose to release their games on Chen Mo's game platform.

In the final analysis, it is because this new channel lacks a decisive work to prove its powerful power.

Just like in the live broadcast platform war, it's only a means to dig the anchor through the price war. What can really highlight a live broadcast platform's inside information and hard strength is to build gods.

It doesn't matter if you poach my popular anchor. I'll fire another big anchor in a month or two, even more than the one you poached.

The same is true for channel providers. It's meaningless to unilaterally boast about how many players they have. If they can launch a harvest level PC or VR game masterpiece, they can prove their strength.

Therefore, before such a game appeared, all the players and designers were still in the state of eating melons and watching. Although Chen Mo's thunder game platform is in a very unfavorable situation at present, it is too early to say that the victory of the emperor Dynasty and the magic.

The key is to see how the game of emperor Chao and shenhuan is played next.