Chapter 813： Tactics and Strategy

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Keep the price so low!

Zhao Jincong was so shocked that he didn't know whether to say yes or no.

Seeing him embarrassed, Xu Ang asked, "Why, is there any difficulty?"

Zhao Jincong could only answer: "This price basically makes no money. If there is no subsidy, we may lose money."

A commodity needs to make money, not just selling more than the cost of raw materials. The labor, transportation, and tax expenses must be added to it. After removing these, the rest is yours. Otherwise, it is useless if the data looks good and there is not much money left.

"Boss, do you think about it again? We won't sell it expensive, even if we sell it for 40,000 yuan."

Zhao Jincong is very clear about the price of the products in his own factory to make the expected profit.

"Now the income of everyone in China is only how much, and many urban families add up to less than 1,000 yuan. If it weren't for the fact that the factory needs funds to maintain, I would even think 36,000 yuan is too expensive."

Xu Ang did not answer.

In fact, he couldn't agree.

It's not that he doesn't think about Zhao Jincong, and it's not that Zhao Jincong just wants to make money, but that the two sides are in different positions and look at issues from different angles.

Zhao Jincong started from Xiaoxiao Electric Vehicle itself, and focused on the profitability of Xiaoxiao Electric Vehicle, while Xu Ang considered the entire market and the future of the industry.

No one is right, no one is wrong, no one is superficial, and no one is profound.

Some are just their respective positions and angles.

"Six-six is ​​great, and the number three-six is ​​quite auspicious, I think it's fine."

Xu Ang's words made Zhao Jincong's mouth twitch. It's better to do business. I think it's not bad to sell it for 64,000.

Can you say no?

It doesn't seem to work.

Well, that can only be accepted.

It is still clear who the boss Zhao Jincong is. The boss Xu Ang insists on selling it so cheaply that his Zhao Jincong's small arm can't bend his thigh.

Accepted and accepted, Zhao Jincong still had to ask clearly, otherwise how would he explain it when he returned to the factory.

Don't look at him as the factory manager and think that no one dares to question him. The price of a new car is so cheap that the factory can't make a lot of money. If he doesn't have a reason to shut up other people, his prestige will be greatly damaged, and there will be more in the future. It's hard to say how many people will listen to him.

"I'm here to ask you, how many people are there in China, and how big is the market?"

Zhao Jincong was surprised, this question still needs to be asked?

Everyone knows the answer.

"How many families in China used to have private cars?"

Although it was strange, Zhao Jincong answered truthfully: "Very few. Before the 1990s, even local leaders had no cars, let alone expensive private cars. That is to say, from the beginning of the past few years, many families in China have private cars. up."

Xu Ang asked another question: "So, will there be more private cars in China in the future?"

"According to the current trend, as long as the country does not make general adjustments, as the country continues to open up, there will only be more and more families in China who can afford private cars."

"That's not it." Xu Ang said to Zhao Jincong, "In quite a few industries and fields, the Huaxia market is a market waiting to be developed. This vast territory and the country with the largest population in the world is a country waiting to be discovered. Gold mines. In a place like this, even if the foreign car companies pay back the money in the early stage, they will not hesitate to pour the money in. They spend the money hard in the early stage, and if they lose money, they will close down the factory. Once they have established an order that belongs to them, they can use their market position to influence or even formulate rules that are beneficial to them, and earn back thousands of times the money invested in the early stage.”

Immediately afterwards, Xu Ang asked Zhao Jincong: "Do you think it is important for us to make less money at this time, or do we make money now but hand over the right to speak in the domestic market to foreign counterparts, and wait until they make a lot of money in our country in the future. , and unite to put pressure on us, suppress our profit margins, and make it difficult for us?"

Is this question difficult to answer?

The answer is naturally no.

Zhao Jincong's focus is on the present, which belongs to the tactical level, while Xu Ang's future is based on strategic considerations. This is the difference between the two.

"Got it, I know what to do."

After getting the reason to go back to the factory to persuade others, Zhao Jincong no longer dwells on the issue of price.

However, once a problem is solved, new problems arise.

"The price of the new model is so low, we are under great financial pressure, which will affect the next research and development."

To grab the future, this is no problem, but first you have to ensure that you still exist in the future and have a place.

"You don't need to worry about funding. This is not to say that I am supplying blood to you. You are already far ahead of your domestic counterparts. You must learn to forage by yourself."

Pointing to the previous electric tricycle, Xu Ang pointed to Zhao Jincong: "The three-bumper is not only sold well in China, but in our neighboring countries such as Myanmar, South Vietnam, Siam and other places, its popularity will exceed your imagination. "

The boss wants us to open up the international market!

Zhao Jincong was surprised. He felt that the domestic market was not stable, and it was not a wise move to rush to open up the international market. What if their products were not suitable for the soil and water, wouldn't that make the factory's funds even more tight?

He said, "We are not familiar with the international market, and we don't have a way to do it. Can they allow our products to enter?"

Instructing Zhao Jincong not to worry, Xu Ang said: "You are right, in this regard, it is not only you, most of the domestic companies are novice, inexperienced ones. After all, Xiaoxiao Electric Vehicle is also a company under my name, so that's it. , I'll lead the way for you, we will send people to talk to them in those places in Siam and Maine. But remember, I will only help you this time, and you have to learn to do it well in the future."

Xu Ang didn't say what would happen if you didn't do well, but Zhao Jincong understood: if you can't do it well, you can replace it with someone who can do it well.

Can Zhao Jincong accept the latter?

If you don't try it, it's not because you really can't, and he definitely won't accept it.

He thought to himself: the boss is the boss, this is too powerful, to be able to talk directly with Siam and Maine, that is a realm that he doesn't even dare to think about. If you want to meet a city leader, you have to be trembling, let alone a higher level.

In fact, Zhao Jincong misunderstood. Xu Ang does not have much contact with Siam and Myanmar He is also not familiar with the leadership of those countries. Under normal circumstances, even if he goes personally, he may not be able to Give him face, not to mention that Xu Ang just sent someone to talk.

But that's just the general case, and if it weren't for the general case, things would be different.

"Americans, Wall Street, Soros... Hehe, international hot money."

"The harder you attack, the bigger the leaks I pick up."

beep...

The whistle of a car attracted Xu Ang's eyes, and Tang Lu was testing the new car, walking in circles between the courtyard and the gate.

The place was too small to be able to use it, and the slow speed of the car was like a turtle, so Tang Lu could only honk the horn to relieve the boredom.

This girl is simply.

You also rely on this as your own place and there are no traffic police, otherwise it depends on what you do.

Xu Ang gestured to the guard booth at the gate: "Open the gate and let her go out for a lap."