Chapter 738： Media battles sparked by the release

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Today is the day when the first film of the "Transformers" series was released. Since Xu Ang asked Lasseter to release the film as soon as possible after the film was finished, the latter did so, so that there was a noise.

"Pixar may be broken".

"The Beginning of Failure? New miracle? 》

"How sincere is the film released in a hurry? 》

and many more.

Early this morning, all the big media and tabloids in the United States went into battle. The overwhelming sing-along battle, the voices of doubt, either explicit or sarcastic, slaughtered the front pages of large and small newspapers. If you only look at these old media reports, you will definitely suspect that Peak has done something outrageous and made an unprecedented bad movie, otherwise how could there be so many media that don't like it.

However, this is only offline.

When you switch to online, you will find a completely new world.

"The Blockbuster is Coming".

"Man's Romance".

"Huaxia Xu brings a new film to tell you: big is beautiful".

The voices on the Internet are completely opposite to the attitudes of newspapers and magazines. Just look at the publicity and reports on the Internet, you will look forward to Transformers One.

Sensitive people have discovered that the completely different voices offline and online are not a contest between the two sides through the release of Xu Ang's new film Transformers.

In this contest, the new online media must compete with traditional media such as newspapers and magazines to see if the emerging media that have risen up relying on the advent of the Internet age already have the ability to defeat traditional media. The days are about to change.

If online media can do this, their era will come.

At that time, public opinion will no longer be exclusive to traditional media, but will be gradually divided up by the latter until the traditional media completely decline.

Countless people are rubbing their fists.

Countless pairs of eyes are waiting.

Some of these people stood up, cheered for the camp they supported, and even rolled up their sleeves and went into battle in person. Some people hide in the dark, waiting for the two sides to decide the winner and loser, so that they can swarm up and devour the flesh and blood of the loser.

Before you know it, a storm is brewing, and at the center of the storm are Xu Ang, Twitter, Netscape and other Internet companies.

As for Lasseter and Peaks, they are not the main characters.

Compared with the new blank areas and countless opportunities that will emerge after the network media defeats the traditional media, not to mention a mere Pickles studio, even if the seven major Hollywood companies are combined, they can only play a supporting role obediently.

unfair?

The size is not in the same series at all, who will be fair to you.

It is true that the Hollywood movie market makes a lot of money every year, but it also has to be divided. If compared with the wealth, voice and interests that the media industry can absorb, the film market is very small.

At this time, many people in the United States are very conflicted. On the one hand, they hope that the network media backed by emerging Internet companies such as Twitter Netscape can win the victory, and such a new world will emerge. At that time, they may be able to absorb more wealth, or create their own business, so that they can complete the transition of the class and become a member of the rich.

On the other hand, they think that there are Xu Ang behind emerging Internet companies such as Twitter and Netscape, and they deserve it.

A mere Chinese man, in the land of the United States, uses American companies to use American talents to open up the market in the United States. Now he wants to step on the corpses of American companies to expand his business territory and make way for him to make more money in the United States. , so that as Americans they feel shameless.

But then they thought that if Twitter and Netscape could win, it would indicate that the emerging Internet companies have more than expected vitality and broader prospects.

And these can be turned into money.

So, after realizing this, those people changed their minds, no longer thinking about Xu Ang losing, but expecting Xu Ang to win.

What kind of thing is a face in front of the green Franklin?

As long as there is money to be made, the face is nothing, you can slap you with the left face first, and then stretch the right face for you to hit.

Throwing a stack of newspapers on the table, Tang Lu turned off the computer and sat beside Xu Ang.

"For our new movie, the Americans are still very happy. Seeing these newspapers that slander you, are you not worried at all?"

The media has the power to influence public opinion. Many people, because of the limited information they have access to and their lack of thinking, believe whatever the newspaper says, but they ignore that the reports in the newspapers are also written by humans. That's right, there's no telling if the Spring and Autumn brushwork is used.

In countries such as the West where so-called freedom of speech is so-called, media tycoons who control the media can use the media's influence on public opinion to do many things, which can allow them to gain benefits that are unimaginable to ordinary people.

However, with the emergence of the Internet era, new media want to **** their right to speak, take a share of the pie from them, and even covet everything in their hands. How could the media tycoons remain indifferent.

They have been unhappy with the online media for a long time, and they just took advantage of the fast release of Transformers to block Xu Ang. Even if it can't hurt Xu Ang, they can disgust him.

"A swarm of flies buzzing around you is really annoying."

Xu Ang admitted: "Their overwhelming reports of all kinds of speculation, speculation, imaginary, and fabricated negative news will indeed have a certain impact on the box office. Some viewers will indeed hesitate after watching such reports too much. However, this part Audiences are a small part of the crowd."

"The newspapers and magazines of traditional media can't reach Twitter, and instant messaging software such as Penguin is very attractive to young groups, and our Transformers is a popcorn movie, focusing on visual stimulation, and the main positioning of the audience is Young people. Therefore, as long as we manage the reports on the Internet and attract young people to the cinema, the box office will not be too bad.”

Before doing anything, you must have accurate positioning, especially for a project with a large investment such as a movie. Whether UU Kanshu can return its product attributes depends on whether you accurately target the audience and whether it can influence Target the audience and let them pay to walk into the cinema.

"These traditional media in the United States have been at the top for too long, so long that they can't recognize their own position. New things have appeared, but they can't face its threat, and they still try to use the old methods to deal with the new situation. If They won all of this, and people like Mark are too useless."

The very center of the storm is often the calmest. As the protagonist of the event, Xu Ang's life on this day has not changed from usual. The battle between the old and new media in the outside world and the battle of public opinion against Maimang will not affect Xu Ang.

The advent of the Internet era, the change of people's living habits, the rise of online media, and the decline of traditional media are the general trend.

And the trend is irreversible.

From the very beginning, Xu Ang was invincible.

Besides, those media people in traditional media may not understand that black fans are also fans, and reverse propaganda is also the truth of propaganda. They belittle Transformers so hard, but they will arouse the curiosity of many people and make them want to see the true face of the movie.

As a result, the box office may be better than expected.

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