Chapter 421： Starbucks

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"Three laps to the left, three laps to the right, twisted neck, twisted ass, go to bed early and get up early, let's do exercise..."

The two Xiaodouding hummed the song they had just learned from their brother, and twisted their little buttocks with their hands on their hips. Xu Ang's face was full of blood.

Without a mother watching over them, the two little sisters had a great time, laughing happily, making trouble, and soon sweating.

They should have gone to bed at this time, and they usually fell asleep early. If they had not waited until now to talk to their brother today, they would not have the energy to persevere.

Now that the words are said, I have played with my brother for more than half an hour. Now that I am sweating like this, my body is tired. Xiaoxiao and Xiao Qingzi sat on the bed twisting and twisting, and then the two little sisters hugged each other and giggled. Before half a minute of laughing, they closed their eyes and fell asleep.

The child's drowsiness comes so quickly.

Zhang Qiong appeared in the range of the camera. She carefully took off the coats of the two little guys, and then covered them with the quilt. After doing this, she turned her head and asked Xu Ang in a low voice if she had any other orders.

After getting a negative answer from Xu Ang, she turned off the computer and exited the room by herself.

After hanging up the communication, Xu Ang snapped his fingers, and the maid who was waiting not far away hurriedly brought the breakfast.

The life of the rich is so unpretentious.

When it comes to money, no one will dislike it, and some people rely on their own minds to make money, while others rely on their own bodies, with intelligence to make money, and physics to make money.

Howard Schultz, this person belongs to the former.

"Mr. Howard, you are a discerning businessman. It was too hasty for O'Neal to reject your invitation to cooperate."

Shark O'Neal, this nimble dead fat man, was invited by Howard Schultz, who wanted to work with him. But O'Neal felt that Howard's idea was unreliable and could not make money, so he rejected the other party without hesitation.

"Actually, I can't blame him. At that time, the company didn't go public and the market didn't open. At that time, many people thought that my idea was fantastic. How could coffee be sold so cheaply, and it was still open in a civilian area. It's strange that there is business there." Speaking of the past, Howard was very open. "After all, there were still black people in the black people who had the idea of ​​why coffee was black, and whether white people were discriminating against black people. Therefore, many people thought that I would definitely be punished by opening a coffee shop in a civilian area. to boycott."

Xu Ang was not surprised by this.

Of course, Howard is open to it. Since Starbucks' stock price has been rising steadily, there is nothing that Howard is disgusted.

If you really want to talk about the person who can't stand it, it must be O'Neal.

Ao Fatty is now mostly regretful.

As far as the salary of NBA players is almost the price of cabbage in the future compared to later generations, playing football is really not as much as being a shareholder of Starbucks.

Even if it's just a small shareholder.

Just because O'Neal didn't seize the opportunity doesn't mean Xu Ang can't seize it. After all, Starbucks will also have a market value of hundreds of billions of dollars in the future. The return on investment now will be very rich in the future.

Howard, who also lives in Beverly Hills today, came to visit because he became a partner with Xu Ang.

The two sides have cooperation intentions, but the details still need to be discussed.

"I admire Mr. Howard's vision. You can enter the Huaxia market now, not like your counterparts in the United States, who do not do research and take it for granted that Chinese people love to drink tea. There is no coffee market in China. You are destined to succeed."

Having said that, Xu Ang paused for a moment.

"There are thousands of paths to success, some are bumpy and twisty, some are smooth, which one do you choose?"

Howard frowned: "I am optimistic about the future of the Huaxia market, but you want too much. If we cooperate according to your requirements, 60% of our profits in Huaxia will be taken away by you, which I cannot accept. "

Xu Ang curled his lips: "Isn't that 40% left? The 40% of the Huaxia market is already a lot, and this is only calculated as pure profit."

Howard shook his head: "If that's the case, I don't think we can go on, the board won't pass."

If someone takes away 60% of the profits, how much can his Starbucks get?

It's almost a white job for the Chinese people. Howard doesn't want to be a Chinese worker.

In exchange for their American companies, they are not the same as Chinese companies.

"It's a pity if you insist."

Howard said, and got up to go.

Xu Ang replied plainly: "That's really a pity."

The tone is very flat, and there is no meaning to retain it, as if it doesn't matter if it is successful or not. Xu Ang's attitude made Howard suspicious. He couldn't help thinking: Does this Chinese person care about the cooperation with Starbucks, or does he have other plans?

There is never a shortage of smart people in the shopping mall. Howard can see the potential of the Chinese market, but others can't?

What Xu Ang said before was only that Howard was optimistic about the Huaxia market. If other colleagues felt that Chinese people who love tea are not interested in coffee, just listen to it. Whoever takes it seriously is an idiot.

I don't think anyone was optimistic about Starbucks opening a coffee shop in a civilian area and adopting a low-price sales strategy. But if you look at Starbucks' current momentum, the stock price has risen to a stable level, and the Schultz family has a higher net worth by relying on this business.

Such a story has been circulating in the business world of the West.

Two shoe salesmen went to the same island, and when they found out that no one on the island wore shoes, the two had diametrically opposite reactions.

The first salesman thought that no one on the island wore shoes, indicating that there was no environment for selling shoes, so he chose to leave.

The second salesman was overjoyed, replying to the company that he had found a market with great potential, and after some hard work, he succeeded in getting the people on the island to develop the habit of wearing shoes.

The former stay at the bottom all their lives, while the latter can become rich.

Isn't the Huaxia market the same island for coffee companies in Europe and America?

Aren't the Chinese who love tea the islanders who didn't have the habit of wearing shoes at the beginning?

How could Howard could put down such a market with huge potential.

Seeing him get up but didn't move, Xu Ang tilted his head and asked two words: "What?"

There is a problem, there must be something wrong with this Chinese person's indifferent attitude towards me.

Howard guessed that Xu Ang must not only choose Starbucks, there may be other people who have taken a fancy to the Huaxia market and are secretly negotiating with Xu Ang.

If so it makes sense.

Howard sat down silently, quietly observed Xu Ang's expression, and said, "I'm wondering if I have the possibility to convince the board of directors."

When he found that Xu Ang's eyes flickered slightly, Howard affirmed his judgment.

Someone else must have been in contact with Xu Ang, and the other party's conditions might be better than what Starbucks offered, but Starbucks took the lead and was already exploring the Chinese market, so Xu Ang did not make a final decision.

No can't let new opponents appear.

What is the most profitable business in the world?

The answer is two words: Monopoly.

If they successfully join forces with Xu Ang, even if they cannot monopolize Huaxia's mass coffee business all the time, they can achieve a de facto monopoly in the early stage of market development, and then aggressively occupy the market and build a multi-layered moat, making it difficult for latecomers to catch up. catch up.

So, Howard immediately had a decision.

"Give me two days, I think I can convince the board."

Xu Ang gave Howard a strange look. How could this person talk about himself? You changed your mind without doing anything. What's going on?

In other words, the chair was not in the right position today, and the sun was so dazzling.

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