Chapter 437

Yang Xiaotian said, "tell me in detail!"

"Editor's recommendation is very simple, which means literally, because although the application market wants to make money, it's impossible to say that all applications are recommended at a fee. In order to maintain neutrality and improve the user experience, after all, the software that is recommended at a fee is not necessarily good. It's still necessary to have a place for good software. Only in this way can the user's viscosity be improved, so when meeting good software, The editor will also recommend it! " Zheng boning said.

Yang Xiaotian suddenly laughed and said, "well, the first prerequisite is to have a better relationship with the editor, right?"

"Yes Zheng boning also laughed, "in fact, it's free, but it's also a human debt! Otherwise, many market recommenders are changed once a week. There are 60 or 70 apps online every week. The editor selects 34 apps, up to 56 apps. There's a 10-20 chance to choose your software?

Because of this, the salary of the well-connected promotion personnel in the industry is still quite high, which can reach this figure! "

With that, Zheng boning stretched out his right thumb and little finger and made a "six" gesture. Naturally, the unit behind was not a thousand, but a thousand.

"Oh, this month's salary is almost catching up with mine for a year!" Yang Xiaotian couldn't help feeling.

"Ha ha, are you a wage earner?" Zheng boning asked.

Yang Xiaotian laughed and asked, "how about other ways?"

"All right!" Zheng boning thought for a while and said, "the so-called launch of the new version is also about the application market! As I said earlier, 360 accounts for more than 40% of the market share, which means that this market is not the only one, and there is competition between application markets! Many mobile applications can be downloaded in any application market! This directly results in that if a user has an application market on his mobile phone, he will not download other application markets! So, in order to grab users, there is the so-called first launch. In fact, many well-known game companies develop games. If they launch games, the application market will have to give a lot of resources to publicize, otherwise people will not do it! "

Yang Xiaotian understands that there is competition not only between apps, but also between application markets.

If you want to download a very good software, I'm sorry, you can't find it in other application markets, you can only find it in my application market.

In this way, we can successfully attract a user.

For an app, it can only be uploaded in one application market, losing the possibility of exposure in other application markets.

So in order to make up for its loss, the exclusive app market will give it better recommendation position and better publicity resources.

This is actually a kind of mutual benefit.

Of course, the premise is that the application must be ox! Otherwise, the mentally retarded applications developed by primary school students will talk about these with the application market. The application market of other people is not stupid. Why do you want this kind of first launch? Where do you like to send it!

"What about cooperation?" Yang Xiaotian asked again.

Zheng boning said: "the so-called activity cooperation, in fact, was more in the past, such as special activities, voting activities, selection activities and so on! These are all free, but up to now, they are somewhat semi fee based! "

Yang Xiaotian knows that his mobile app market often launches "the best new app of the week" and "the most beautiful app" every week, which must be what Zheng boning said.

But has it changed?

Yang Xiaotian asked: "what is the specific situation?"

Zheng boning said with a bitter smile: "after all, it's all about money! In order to attract users, the application market comes up with all kinds of benefits, such as software lottery and so on. But who will give the awards? Of course, the wool is on the sheep. You come to participate in the special topic, and then users download it. You provide prizes, and the application market gets users! "

"Ha ha, that's really smart!" Yang Xiaotian said, "it seems that the application market is still relatively strong!"

"Not really!" Zheng boning said, "mainly depends on the popularity and quality of the application! For example, many game applications or well-known applications are famous on Appstore first, and then make the Android version. At this time, in order to seize the opportunity, the application market will promise many benefits, and some even make military orders. If they can't achieve much installed capacity, they have to compensate the developers! "

Yang Xiaotian asked again: "how many payment modes are there?"

Zheng boning said with a smile: "in fact, there are four payment modes, but in my opinion, there is only one!"

"Oh?"

"It's the one that makes you pay!" Zheng boning then laughed.

Yang Xiaotian also laughed, and then said: "well, in fact, the way of calculating money is not the same?"

"Yes! Mr. Yang is Mr. Yang! " Zheng boning flattered without blushing and said, "CPA, users install and open an application, which is activated. CPT, to recommend a place, according to the display time charge. CPC, to advertise for you, charges according to the number of clicks. The difference between CPC and CPA is that CPA has to be installed and opened by the user to calculate the cost. However, as long as the user clicks into your application introduction, let alone installation, even if the page is closed immediately without downloading, it also charges according to the number of clicks. Finally, there's CPM, which doesn't matter. As long as your app name is displayed on the user's mobile phone once, it's money for once... "

After hearing this, Yang Xiaotian said: "black, really black, these application markets are really trying every means to make money. I want to be an application market!"

"Ha ha, it's making money, but it's also burning money to really do the application market!" Zheng boning said, "like 360, it is now the power of computer security software, and then the launch of mobile phone security software, then the application market, before and after the layout for several years, the cost is unknown, but the initial investment is calculated in billions! There is also 91, which is owned by Baidu, but it is not made by Baidu. Instead, it is purchased directly. The purchase price is 1.9 billion US dollars! Although there are portal websites and other products under 91, in fact, we all know that Baidu's purchase of 91 is focused on the application market! "

Yang Xiaotian was surprised to hear the amount of money and said, "I really can't afford to play, but I think in a few years, we should also have this strength."

Zheng boning smiles. He doesn't take Yang Xiaotian's words seriously.

However, Yang Xiaotian has kept his words in mind. In the future, he may not be an application market, or even his main business will not be the Internet. After all, even the core of the health guard is medical health, and the Internet is only a channel.

For example, hospitals also have registration software, which can register through app on mobile phones, but can you say that hospitals are Internet companies?

The core of hospital is medical health.

This time back to Nanhu, in fact, completely activated the wild hope in Yang Xiaotian's heart, he understood what he would do in the future.

Health guard is just the beginning.

Yang Xiaotian certainly has no way to pay for the promotion, but he has some money. After all, tianbaotang is a cash cow. Although the quantity is small, at present, there are still three or four million yuan a year.

It's enough for a little fight.

But Yang Xiaotian always thinks that this is actually a big injustice.

So he decided to do it for free.

He asked Zheng boning, "so... In fact, you don't know the editors of the application market, do you?"

Zheng boning laughed and said, "I invite my former colleagues to dinner to see if I can get in touch with them! But really, Mr. Yang, do you want to consider hiring a special promoter? "

Yang Xiaotian thought about it and said, "it's OK to hire! But my principle is that it's better to invite new people with a little experience. Well, I think the work experience in two years is very good. I understand all aspects of the process. What I lack is experience and contacts, but these can be cultivated. The key is that I won't be old-fashioned! "

Zheng boning nodded and agreed: "indeed, those senior people, although they have a wide range of contacts, don't need to call for many things. If they say it directly on wechat, they will have all kinds of recommendation places! But it is precisely because they have a wide range of contacts that there are more things to do! To put it bluntly, they don't think they are working in the company, but they think they are cooperating with the company to help the company promote software and get a high salary. When you think there is a better place, you will change jobs and go! "

Yang Xiaotian nodded: "this is my worry. I didn't feel anything before, but now after I became the boss, I find that it's really hard to find reliable people!"

Zheng boning looks at jokes and thinks that recruiting people is your boss's business, not mine.

At this time, Yang Xiaotian said: "yes, the recruitment is up to you!"

"What?" Zheng boning's eyes widened.

"What? Do you have any comments? " Yang Xiaotian asked with a smile.

"No!" Zheng boning waved his hand again and again, "it's not to say that there are no opinions. The main thing is, shouldn't HR do the job of recruiting people?"

Yang Xiaotian asked: "does our company have personnel?"

"Er..." Zheng boning felt that although tianbaotang was engaged in high-end business, it was actually a club, and the employees were all disabled people with poor mobility. Where did he need any personnel.

Yang Xiaotian said: "you can choose to recruit a personnel first, and then let the personnel help you to recruit promotion specialists!"

Zheng boning immediately tangled, thought about it and said: "forget it, I'd better directly recruit promotion specialists, at least this is only one, if you recruit personnel again, it's two!"

Yang Xiaotian smiles and looks proud. You know what a boss is? The boss never worries about specific things.

Otherwise, what do you want your subordinates to do?

Zheng boning asked: "Mr. Yang, is there any specific requirement for recruitment?"

Yang Xiaotian thought about it and said, "there are no other requirements. The key is to be reliable. You don't want to say that you are going to recruit people in two or three days, do you?"

"Well, well!" Zheng boning nodded and immediately laughed bitterly, "it seems that there is no requirement. In fact, it is the most difficult thing in the world to find a reliable person."