Chapter 767

Once upon a time, communication operators on earth made money by selling mobile phones.

At that time, only the big boss could afford to use a mobile phone, which could be regarded as a symbol of identity, status and wealth.

But how much profit can you make from selling a mobile phone?

At that time, how many people would have thought that when the production capacity was greatly improved and entered the era of smart phones, mobile phones would be cheap enough for everyone? Even a beggar picking up garbage can have a mobile phone?

The rapid popularity of mobile phones is beyond everyone's expectation. A large number of mobile phone companies have sprung up. The improvement of technology and the rapid decline of prices have greatly reduced the profits of selling mobile phones. In this case, who is the happiest? Who makes the most money?

It's a communications operator.

After the number of mobile phones increased exponentially, who would have thought that under that huge base, the communication fee of 10 cents a minute would become such an enviable income?

And I earned it lying down.

Fiona is very smart. Although she doesn't understand the existence of communication fees, she has just guessed what Donne said. Donne must use a lot of means to kidnap those users!

As long as this thing is sold, are you afraid they won't use it? As long as they use it, they must be inseparable from the magic phone, and they will recharge it continuously

This is an endless gold mine!

After thinking about it, Fiona's eyes were almost shining.

This kind of commercial means is almost unheard of. We must write it down and dig out the mystery carefully!

Generally speaking, the business model of service industry is more complex than that of manufacturing and retail industry. For prandar, the business model here is still in the oldest and most basic business model, that is, the "store model". Specifically, it is to open stores and display their products or services in places with potential consumer groups.

Now, with the progress of the times, the business model has become more and more sophisticated.

The "bait and hook" model - also known as the "razor and blade" model, or the "tie-in" model - appeared on earth in the early 1920s.

In this model, the selling price of basic products is very low and usually at a loss; The price of related consumables or services is very expensive. For example, razor (bait) and blade (hook), printer (bait) and ink cartridge (hook), camera (bait) and photo (hook), etc.

Mobile phone (bait) and call time (hook) are also typical examples.

However, this business case is more special. It also integrates the thinking of Internet user supremacy. If you have a user, you have everything. As long as you card the user's G-spot, you will take the initiative to send money to the door.

Magic phones sold at low prices will rapidly expand and occupy this blank market. The free talk time provided in advance will give people enough time to weave a huge network of contacts. Once people are used to using this network to contact others, the network will become more and more viscous and inseparable from it, In the end, they will become the captives of the big net and continuously contribute gold coins to the Datang chamber of Commerce.

This is a bottomless trap, and the most terrible thing is that people will jump in one after another when they know it is a trap.

Because its function and status are irreplaceable.

This is the most important factor to ensure the success of this business model.

"The pricing of magic phone will be decided in three days, but no matter how high the cost is, at present, my psychological pricing is no more than 20 gold coins, and it's best to reduce it to about 10 gold coins."

On average, ten gold coins are almost one month's income of the Ilus empire. Using one month's income to buy an irreplaceable remote communicator is absolutely worth it. Moreover, this is only an average. In Ellington, the per capita monthly income has already exceeded 100 gold coins, and the bonus will even be higher, even if it is arlex, The monthly income of residents can also reach more than 30 gold coins, which is definitely not high.

Therefore, the price of magic phone is between 10 and 20 gold coins, which is the most suitable price for market promotion and can ensure the cost recovery.

Fiona sighed: "but it's a pity that such epoch-making products are sold so cheap."

"Who told you it must be cheap?"

Donne said with a sinister smile: "don't forget, what rich people like most is to make special! It's differentiation!"

"Like magic air conditioner!"

Fiona clapped her hands and immediately realized that Donne was going to trap people again!

That's what he did before. Obviously, the functions are similar. As a result, he made so many versions. Originally, they distinguish user groups, but the results are quite popular. It can be seen that it is indeed a successful business template.

"Yes, you react quickly."

Donne gave Fiona a thumbs up: "for ordinary people, the communication function of magic phone is enough, so it's OK to use the minimum standard, but for aristocrats, especially those who hold identity, status and wealth, of course, they can't be so simple."

"First of all, we need to use high-grade magic metal? Magic iron? Refined gold? No, no, no, it's too common. At least we have to use secret silver! For those who especially like to pretend to be forced, we provide local tyrant gold version, which is made of a whole piece of AOJIN!"

"Okin?"

Fiona opened her mouth: "is it too exaggerated? How can we have so many AOJIN luxury to make magic phone?"

"Bang!"

Donne photographed a big lump of shiny AOJIN, full of local tyrants: "AOJIN, I have enough here!"

"That can't be used by the whole market..."

"Don't worry about this. This kind of machine can't be produced in large quantities. The materials are so cool. Of course, the price should be distinguished from those civilian low-end machines. From 99999 gold coins in the Mithril version and 199999 gold coins in the AOJIN version, what highlights is the word, expensive! Not only is it too expensive for them to afford, it also has to be sold in limited quantities, just to show off The special ability to show identity and status can be obtained, hanging their appetite and making them greedy! "

"What's this for? Of course, it's to let consumers see our logo... Ah bah, it's our logo, so we can only kneel and lick the strategic layout! The most important thing is to make our logo synonymous with height and let those users become our fanatical followers!"

"Then our products can release an enhanced version, professional version and upgraded version every three or five times. It doesn't matter whether the functions have changed. What's important is that there must be obvious changes in the appearance, so that they can feel different from others, so that users holding a new generation of magic phone can have a sense of pride and shame for users using the old model Let them take the initiative to replace our products, which is another large amount of income! "

"What's more, we can't release all the functions of the magic phone at one time. For example, we can directly provide video calls now, but we just don't directly provide them, but we stick them first, and then provide them after slowly upgrading. Do you want to use this function now? Then buy a limited edition mobile phone!... what's video calls? They can talk face-to-face when they are far apart 。”

"Of course, the appearance should be designed by Alice. At that time, we can continue to promote the gimmick of fairy beauty design..."

"Let customers realize that it is their honor to be able to use our products. They should imperceptibly influence their ideas and let them kneel and lick us... Ah bah, they chase us..."

The foaming Donne gave Fiona another on-site modern business training course, which made the stunned girl open the door of the new world and find a new world.

Although Donne said a lot of bullshit and exaggeration, Fiona was stunned to find that if she did it according to his ideas, it would really work!

Not only can it work, but also it can be a hot mess!

This business promotion model basically takes advantage of the weakness of human nature and does not give people a way to live!

Why did your majesty grasp human nature so thoroughly?

The girl couldn't help thinking and fearing: "Your Majesty, aren't you the devil in the abyss of purgatory?"

"Devil? Hahaha, how can I be a devil."

Donne couldn't help laughing. "The devil doesn't even deserve to lift my shoes."

Fiona breathed a sigh of relief and thought it over carefully. Although his majesty Donne often works in a unique way, what he does is ultimately to make his people stronger and more comfortable.

He has never done anything to hurt his own people.

He is a good man.

"I've written down everything you said. What else can you tell me?"

Donne smiled and shook his head. "Not for the time being. Wait for the results in three days. I think we can have a big fight when we think of it."

Fiona immediately got up: "well, I'll first prepare for the establishment of Datang Mobile communication, and take advantage of these days to make preliminary preparations such as store purchase, personnel recruitment and training in various cities."

"Please."

As soon as Fiona left, Angus hurried in again and shouted to Donne with a surprised look: "Your Excellency Donne, good news! I have completely understood the secret of the Royal Scepter!"

Donne was overjoyed when he heard the speech: "really!? that means it can be repaired?"

"Yes, if the conditions are complete, it can be repaired!"

Angus spread out a scroll excitedly: "this is the scroll found in hornheim's library. It was left by master hornheim at the beginning. If it wasn't for Edward's blood verification, we wouldn't be able to open this scroll. It records the detailed process of master hornheim's original design of making a royal staff, including the materials used, etc."

Then Angus quickly slid back, pointed to a picture on the scroll and said: "If what I expected was right, the totem curled up is the pattern on the royal staff - according to hornheim's records, it is actually something similar to spatial coordinates, but we know too little about totems. We need the help of the orc shaman!"