Chapter 1685

After that, he quickly took the book and told Yin Ziyu everything.

How could Yin Ziyu listen to this? After listening to a few words, he waved his hand with a bitter smile and said, "please forgive me. I have a headache when I listen to this. If you make money, you spend it. If you can't make money, you tell me. I'll help you find a way. "

At this point, Liu Yun looked at the store with concern: "I heard that the business in the store is not very good recently, forcing you to go out and show yourself. Is that the case? "

Liu Yun sighed. In her beautiful eyes, she felt that she was not confident enough. She nodded and said, "to tell you the truth, brother Yin, business has not been very good in the past two months. When Xiaoyan was here before, she could always give me advice. I just need to work hard; Later, Wang Tong came to help me, and I also felt that I had a companion. Since she got married and left, all the decisions in the shop have been taken by me, and I have no experience, so... "

"Just step by step. There's no need to make a lot of money every day." Yin Ziyu lit a cigarette and found it was in someone's boudoir. He put it down again.

"Step by step is falling behind." Liu Yun shook his head, "it's my incompetence that has worn away the great momentum.". Thanks to the boom in the first half of this year, our initial investment is back to the original, but the business is also slowly weakening. No one will come frequently and spend a lot of money on cheongsam. Moreover, our business and production line are all hand-made, so it takes a lot of time and cost to make the cheongsam. The next business may encounter great problems. "

Yin Ziyu didn't know much about the investment, nor did he know much about the operation, nor did he pretend to be ignorant. He touched his nose and said, "what's wrong? Operation mode or labor cost too high? "

Although he didn't understand, he could see some of them. At least the cost of raw materials and transportation will cost a lot of money. The annual salary of these famous designers and tailors is astronomical. They go high-end and only pursue high-end consumer groups. Only tens of millions or even tens of millions of people can buy a piece of clothing. The later maintenance and service will also take up a lot of manpower and energy. To tell you the truth, even he can't buy clothes every other time. Whose money is falling from the sky?

If you look at the situation in the store now, it's not as crowded as it used to be. It's normal to be cold. Nine times out of ten, you can't do a single business for several days. It's strange that you don't panic if you go on like this.

Liu Yun gave a wry smile: "in fact, Xiaoyan also said it when she was there. She had foreseen it in advance. We have given up the level of ordinary people. In fact, the business object is relatively narrow. After a long time, there will be no customers. At the beginning, she told me to prepare ahead of time in private. After making a sum of money, she closed the door. With the initial capital, I could make any investment. It's just that I think this is the shop we run together. I'm so sorry for closing, brother Yin. "

Yin Ziyu suddenly realized that Liu Yun had been psychologically prepared, but he just thought that this was the door he gave her, and he was still trying hard to support her.

Worried about the twist eyebrows: "there is no other way."

"I can't say no, it's just a little hard." Liu Yun smile, smile with reluctance, "source is the most important, the fundamental way to solve the source is to find a sense of identity."

"How to find identification?" Yin Ziyu really doesn't understand business.

"For example, Nike can upgrade the shoes to a kind of belief, which is 567800 or even tens of thousands. In the same way, many people queue up to buy them overnight, and how many of them will be sold out. To put it bluntly, it's called identification. It has the star effect of big stars, the national recognition of high-end sports brands, and the belief of new rising stars. All these are the guarantee of sales volume. Can brother Yin understand that? "

Yin Ziyu nodded. Of course, he understood this. He touched his nose and said, "it's said that a star has come to Nancheng to hold a concert. How about giving her some money to speak for? It's said that stars have strong ability to bring goods. "

Liu Yun shook his head: "before, it was not that there were no stars in our store, and the influence of wearing out was limited. Brother Yin, to put it mildly, you also know that many toys of stars and more senior figures can cheat primary school students. Those who really have the ability to bring goods are just a few. They have already had countless endorsements, and they won't pay attention to us. "

Yin Ziyu agreed with this saying, shrugged his shoulders and said: "is the door closed? There is no other way out? "

"Yes, yes, we can only suffer step by step to see if we can find long-term customers. On the basis of ensuring our quality and after-sales service, we can gradually expand our brand identity. It should be a protracted war. It depends on whether I can stand it. " Liu Yun smiles. On the contrary, her weak face is firm enough to surprise Yin Ziyu.

Yin Ziyu touches his nose to understand the meaning of Liu Yun's words. If you really want to find a super brand or top traffic Xiaosheng, the annual endorsement fee will scare people to death. After a long time, it will be earned by others. That's the big head of injustice.

And Liu Yun has put too much effort into this store, and is not willing to see it close like this. It has even become a gathering place for a small group with Yin Ziyu as the center. This side has fallen down, and the garden house has disappeared, so there is really no contact point for everyone."Brother Yin, I have an idea. Maybe only you can help me." Liu Yun summoned up the courage to look like Yin Ziyu lying on the bed, and suddenly found that her little clothes were still in the corner, less than half a foot away from Yin Ziyu's head. She immediately blushed with shame.

Yin Ziyu didn't know why the woman was suddenly shy again. She stretched out her hand to support her body. She grabbed a dress in her hand. When she got it, she was electrified and threw it on the bed. Finally, she knew why people were blushing.

This makes, Yin Ziyu also a little embarrassed, fortunately he is thick skinned, quietly put the small clothes back to the original place, rubbed his hands and asked: "what do you need me to do?"

Liu Yun blushed at him, forced to suppress shyness and said: "it's not difficult for the shop to go on. As long as you find someone who has a high influence among the big people you know, and wear our custom-made clothes when you appear in public, you can become famous at one stroke."

Yinziyu Leng Leng, to tell you the truth, he knows the most cattle character is Luo Laozi. But that one has already existed like a wild crane. Except for his strong patriotism, he always paid attention to the special forces, he didn't care about everything else and never attended any occasions. To tell you the truth, few people know him, even if they give him clothes.

This road is basically impassable