Chapter 1629

To put it bluntly, many people don't care about the amount of money. They are willing to buy a skin for two or three hundred yuan, not to mention tens of yuan for bicycles. For those who are addicted to collecting, especially gamers, the charm is irresistible.

Therefore, Lin Mingyuan's idea is easy to use in practical operation. Moreover, this idea has accelerated the promotion of cycling, because many people are not in the four major cities, but they play games. If others can get skin, they will not be happy. It even leads to a professional... Bill swindler, who helps players to swipe, change into their bicycles, ride, submit, and finally get skin. They can get nearly 100 yuan in reward, plus the cost of riding, which can be said to be... Very exciting! When Lin Mingyuan learned about this, he was also very sad.

His game also lacks this skin, and because of the rules of the game, it can't be exchanged without riding, so that Lin Mingyuan is also considering whether to swipe the bill. Even if he is the boss, he has no skin to give away.

Therefore, under the strong suggestions of netizens, under the overtime production in the parking lot, and with the data support in the early stage, the quality of the follow-up bicycles has been changed, the software and hardware have been upgraded, and the effect is better.

The second batch of market expansion has changed from four cities to provincial capital cities in China!

Yes, in addition to the provincial capitals in remote areas and the northern China, which is still in the cold spring, more than 30 provincial capitals and autonomous regions in China have already launched cycling projects. As a result, more than 300 million yuan has been invested in the whole project.

For ordinary people, this is a huge sum of money, but several members of the Lin family have decided to invest more than one billion yuan. If the market response is good, they can also consider increasing investment.

It's just a game, especially a phenomenal product, that is, success. In terms of market share, even if the competitors have started to compete and spend a lot of money, but because of the lack of various aspects, easy bike occupies more than 50% of the market share, which is very successful. This is what Lin Mingyuan did not expect, Originally, I thought it was the goal of this year to occupy 15 to 25 shares. After all, the competitors are also strong, and they still enter the market first.

Of course, it has something to do with strategy. For example, Lin Mingyuan's skin collection plan, such as Qiao Yuxin's and Zhang Xinran's free publicity, has a great effect on 100 million fans, even if half of them are active fans. Moreover, there are more than one publicity, and the most important thing is free. It's not that easy can't afford the advertising expenses, Qiao Yuxin is really free publicity, not only for her, but also for Zhang Xinran, because she knows that the bicycle is made by Lin Mingyuan. Even if it's human, she also has to help promote it. The two girls also drive fans in the circle. For example, when a popular little student was filming, he was riding an easy bicycle on his crotch and put on a cool look, even if he didn't praise it, There are also many fans who want to follow in the footsteps of idols.

If you really want to give money, the effect may not be so good. Because it's free, many people think that... The stars don't charge. It seems that this bike should be very good. If it's free, it may not be very good.

If this kind of psychology is mastered, the driving effect will become excellent. In addition, Qiao Yuxin denounced the phenomenon of destroying bicycles, damaging and stealing. Her words are fierce, but the fans under her microblog all share a common hatred and attack that kind of people. The effect is very good.

This is also normal. A new thing, especially one that tests one's morality, can cause some negative effects in the early stage. That's acceptable. Lin Mingyuan is even ready to lose 100000 liang of bicycles. Although 100000 Liang is 200 million and 300 million yuan, he is not willing to lose so much, is he

The deposit for each account of easy bike is 299, which is equivalent to the cost price of the bike. It's just the qualification deposit, as well as personal information. Originally, the price should be set at 399, which is higher than the cost price of the bike. However, Lin Mingyuan decided to lower it by 100. Don't drive it so low, but 399 will give people a lot of money, and 299 will be better, although it's only 100, What's worse is the psychological defense to a certain extent.

With the large-scale growth of registration, with the investment of bicycles, brand-new bicycles are placed in rows, and there are also many negative news reports, such as... Who is to blame for someone's bicycle accident? Is it the quality of the bicycle or the manual operation.

Another example is that bicycles occupy urban public space, and some bicycles are crowded, randomly placed and irregular

In a word, difficulties have emerged, but it is also expected that battery cars, bicycles and motor vehicles occupy too much space with each other.

So Jiang Lingxin proposed to send out daily updates on the app, for example, to remind riders to ride on the bicycle channel, pay attention to the speed, and buy life insurance and accident insurance on the bicycle. This part still needs to be discussed with the insurance company, but it will make riders pay more than 100 yuan, and can only be insured for one year

In a word, this is a project that needs to be improved. It can't be so perfect. Although it's already very good compared with peers, it can seize a lot of market space, but it's already very good, isn't it? Imperfections should be improved slowly, and uncivilized phenomena should also be attacked.

In a word, more than a month later, the Lin family held a small celebration. It was just an attempt. It could be said that it was an innovative investment attempt, but it was obviously very successful. The company of easy bicycle injected 500 million yuan into the market. However, after a short period of more than a month, the latest market valuation has reached 2 billion yuan, and it is a visible growth, It is estimated that if the 100 cities of easy's annual cycling plan are launched to facilitate the public and create a beautiful city, then the market value will be doubled or even more.

"At the beginning, it was an idea. I heard the news, but I didn't expect such an expansion!" Yao Ziqi is holding her glass. She changed her red wine into brandy today.

Su Qingling said: "come on, let's have a drink together to celebrate the success of the stage. At the same time, I also thank my husband for his several creative ideas. It's a good market binding. Pesticide is a game with more than 100 million users. It's even said that it has reached 200 million. As long as there are one million users who want skin and have already invested in it, That's a large-scale user base. In fact, according to the latest data, more than 800000 players have successfully collected skin collection plans alone! "

"More than 800000? So easy to collect? " Lin Mingyuan seems a little dissatisfied.