The development curve of summer archives in 2015 deviated slightly from the preset track. The "Avengers Alliance 2", which was expected to be a big hit, was unexpectedly attacked by word-of-mouth attack. However, the "Jurassic world", which was expected to achieve good results, jumped from heavyweight to super heavyweight, changing the box office pattern in North America.

Of course, this is only a small deviation, and it can not be regarded as an earth shaking accident.

However, the difference is a thousand li. Such a tiny deviation is quietly changing the pattern of the whole summer archives——

"Avengers Alliance 2" is weak in succession, which makes "perfect tone 2" a new force and undoubtedly becomes the biggest dark horse in this summer“ With the destruction of "Jurassic world", the following "brain secret service team" suffered a head-on binge, market competition pressure doubled, and the box office prospects faced a severe test.

The same is true.

The pressure on the "brain agent team" has exploded.

Since Toy Story 3 in 2010, Pixar has been criticized for failing to meet the expectations of "racing Story 2", "Legend of courage" and "monster University". The industry has raised many questions about Pixar's imagination and creativity; Then, in 2014, Pixar suffered a severe blow. It was the second time since 2005 that Pixar had an empty window, and there was no feature film in the whole year, which also made the controversy and pressure around Pixar reach the peak

After being acquired by Disney, Pixar's original vitality is gradually drying up, even disappearing; Disney's assembly line industry is destroying the company.

It is against this background that the "brain agent team" is on the stage. Originally, the pressure has been unbelievable. Now, it still needs to face the comprehensive pressure of "Jurassic world". The whole industry can't help but tighten their chin and worry about the prospect of this animated film. If only the quality of "car Story 2", Pixar is likely to face a crushing defeat, No one knows what serious consequences will happen at that time.

But!

Never underestimate Pixar!

Although acquired by Disney, Bob egger has promised early that they will never interfere in Pixar's original work, and always abide by the promise, which also means that Pixar will be able to return to the right track at its own pace after a short period of turbulence and depression.

And then the brain agent team came out.

Media review, 94 points.

The fresh index of rotten tomato was 98%; Mass media rating, 8.9.

Popcorn index, 89 percent.

Cinema score, a.

The whole line is flying red!

Word of mouth boom!

Even more than last year's "super Marines", the outstanding imagination, warm emotional force, moving details capture and a story with tears in smile tell a story of "growth and farewell", once again let people feel Pixar's humanistic care, absolutely not disappointing!

Even when Lan Li was interviewed, he was not stingy about his love for this work, completely ignoring the box office competition and full of praise.

The more so, the more the media strangled: the strong meet, there must be a wound. In fact, if "Jurassic world" and "brain agent team" can stagger the schedule, then the two works may create better achievements; But now, with a tight front and back, competition is inevitable in the market.

From the perspective of target audience, theme type and market capacity, "brain agent team" still suffered a slight loss, and the box office figures also proved this.

However, this is only relative.

The "brain agents" made a box office figure of US $90 million in the three days of its premiere weekend. Among the works released in 2015, it was second only to "Jurassic world", "Avengers 2" and "speed and passion 7". Its incredible outstanding performance caused a lot of exclamations in the North American market.

Unfortunately, such achievements still failed to win the North American weekend box office champion for the "brain agents"; In other words, in the face of fierce competition, "Jurassic world" burst out with more energy, and the next week's decline withstood the huge pressure, defending the North American weekend box office champion with an iron hand.

Under the strong impact of competitors, "Jurassic world" with the three axes of lanli, dinosaur and word-of-mouth, ushered in another blowout at the box office next week, handing over the incredible and incredible 43% drop data, sweeping 132 million US dollars in three days over the weekend!

Shocked!

Shock!

Shake!

In a real sense, the whole of North America has become a sensation - what does a 43% decline mean?

For the weekend box office more than 100 million works, less than 50% of the decline should be cheering! It's easy to make a horizontal comparison

"Avengers alliance" fell 50 percent next week, "Avengers Alliance 2" fell 59 percent next week, "speed and passion 7" fell 59 percent next week, "Harry Potter and the Deathly Hallows (2)" fell 72 percent next week.

Now, the "Jurassic world" is down only 43% in the next week; And it was on the premise that the premiere weekend won 200 million US dollars - at the same time, it was also faced with the positive resistance of the "brain agent team". In the fierce competition in the market, it really showed the domineering spirit of sweeping the whole army.

The whole North American market is shocked to gape, any words can not express the inner shock!

Many people in the industry began to ponder silently: if there is no positive impact from the "brain agent team", will the next week's decline of "Jurassic world" narrow to less than 40%?

What does that mean?

This means that the next week's decline of "Jurassic world" can be regarded as an adverse event. In the end, the cumulative box office in North America may reach an incredible new height, and even hit the best in the history of "Avatar", which may not be without hope.

It also means that "Jurassic world" has a good chance of becoming the North American box office champion of the year in 2015 - and its biggest competitor is "Star Wars: the awakening of the force" which will appear at the end of the year.

wait!

If you think about it in detail, the biggest seed players in 2015 are the summer season's "Avengers 2" and the holiday season's "force awakening", both of which are from Disney; The biggest competitor of the two works is the "Jurassic world" jointly created by Langley and Steven Spielberg.

So - this is just a conjecture - is it possible that Disney deliberately arranged a "brain agent team" to attack "Jurassic world"; But "Avengers Alliance 2" and "force awakening", which are empty schedule and lack of competition, are able to compete at the box office and try to break the historical record?

Of course, such a plan is definitely not for a mere "North American box office champion of the year", but for the formal establishment of the North American positions of marvel and star wars, so as to become a stepping stone for Disney to open up the surrounding market in the next stage. This is a chess game far beyond imagination.

However, this can only stay at the level of conjecture. Naturally, Bob egger will not easily reveal Disney's blueprint, and people have no evidence.

Back to the box office battle of summer season in North America.

In the face of the strong attack of the "brain secret service team", Jurassic world once again wrote history with an incredible 43% drop in the next week

At the end of the next week, the box office was 132 million US dollars, which easily broke the record of 103 million US dollars of the Avengers on the next Monday, making it the best in film history.

What's more, compared with Avengers 2, which ranked third in the box office of the next week in film history, Jurassic world's box office of the next week is almost twice that of the latter. Avengers 2's weekend box office of the same period is 77 million, which is far beyond the conventional imagination.

People can expect that "Jurassic world" box office performance is excellent, but there is no way to think that the outstanding degree has reached such a high“ The score data of Avengers Alliance 2 can almost be said to be "vulnerable"; And the "brain agent team" which performed better than expected also failed to snipe the "Jurassic world".

On the contrary, thanks to the volcanic eruption of "brain secret service" and "Jurassic world", the whole North American market has ushered in a big boom weekend, with the total box office in the United States reaching 278 million US dollars, surpassing the previous week and becoming the highest box office data in 2015, Compared with the weekend when "Avengers League 2" topped, the total box office data soared by 20%, and the praise words were completely exhausted.

In the third week of June, the North American weekend box office rankings were officially settled

"Jurassic world", "brain secret service", "female spy", "doomsday collapse" and "cool" ranked in the top five respectively, among which only the top three had weekend box office data exceeding 10 million.

The follow-up box office trend of "doomsday collapse" is gradually going downhill, and has not been able to reach the expected level“ The cumulative box office of "female spy" is close to 80 million, plus the excellent performance of the market outside Shanghai, this comedy film with a high investment cost of 65 million can actually bring profits to Sisyphus pictures!

"Lurk 3", "perfect tone 2", "Mad Max: the road of Fury", "Avengers 2" and "Tomorrow World" are the remaining five seats in the top 10.

Among them, "Avengers Alliance 2" weekend box office has fallen to 2 million, the total box office data has not been able to cross 450 million threshold, now it is weak“ The cumulative total box office of "tomorrow's world" is only 87 million. Compared with the huge investment cost of 190 million, it has no return.

After winning the top of the North American weekend box office list with an absolutely strong and strong posture, "Jurassic world" has officially established the tone of its summer box office journey. With its excellent reputation and emotional effect, and the call of blue Lee, its subsequent box office performance has been shocked again, and there is no doubt that it will be the top of the summer box office, Since then, no other opponent has been able to create a more direct and effective confrontation.

At this time, the more noteworthy topic should be: what is the final box office height of "Jurassic world"?

635 million of "gravity"“ Titanic's 700 million, or... Avatar's 760 million?

Will Raleigh hall, the most powerful superstar in North American film history, go further and become the top box office record winner in North American film history?