Nazf mujic and Abdel Kosch are both winners of three major European film festivals in 2013.

Nazf mujic, with the help of "a page of misty life", ascended to the top of Silver Bear at the Berlin Film Festival; And Abdel Kosch won the golden palm in Cannes Film Festival by virtue of "Adele's life".

These two artists have won their own glory in the three major European film festivals, and the unprofessional actor nazf mujic, who has never had any acting experience before, has won the global attention at one stroke. For any actor, this is the highest glory he dreams of.

However, it is a pity that neither the Silver Bear award nor the Golden Palm Award can bring about earth shaking changes in nature.

Nazv is still an ordinary farmer, he did not transfer to become a professional actor, but returned to the Bosnian countryside, life returned to calm.

Not long ago, Nazif was seriously ill, but because he was poor, he couldn't get proper treatment. The previous movie "a little life" was adapted from Nazif's real life experience. His wife was pregnant and died, and the couple had to go around to raise money for surgery; Now, nazf has made the same mistake again. In order to live, he has to sell the Silver Bear trophy to the bar owner for 4000 euros.

At the beginning of the year, nazf left most of the 4000 euro for his family as living expenses, while he left only part of the fare for himself. He was ready to go to Berlin to ask the organizer of the Berlin Film Festival for help. Unfortunately, before he started, his condition suddenly deteriorated and eventually died. He was 45 years old.

Also in the same situation is Abdel.

Compared with Nazif, a non professional actor, Abdel is a new generation of high-profile directors in France. His situation is slightly different.

With the "Adele's life" to the top of Cannes, Abdel's career as a director is very promising, and then he put into the production of his new work. Originally, many people thought that Abdel would show up in Cannes with "destiny, my love" this year, but they didn't expect that the film would be delayed.

In March, French media revealed that Abdel's new work based on Francois begaudeau's novel "the real wound" will be expanded into two films, failing to catch up with this year's Cannes Film Festival; But when the time went to the middle of May, things turned. In fact, the real reason why the film was not completed was because the capital chain failed to keep up.

On the eve of the Cannes Film Festival, the film production company of "destiny, my love" auctioned Abdel Kosch's film related souvenirs, including the Golden Palm trophy.

Such a move caused an uproar, but Abdel was very calm. He said in an interview that he just had to do it, "in the late stage of the film shooting, the financing bank suddenly interrupted the credit funds, which led to the whole project in the dilemma of unable to move forward or retreat."

In this regard, Cannes Film Festival has undoubtedly become the focus of attention, the major news media have interviewed tieri, asked his views.

So far, tieri has refused to respond publicly; But as you can imagine, this is a loud slap in the face for Cannes Film Festival.

Cannes boasts to be the first of the three major film festivals in Europe. The glory and aura represented by a golden palm trophy can never be measured by money. Giles Jacobs is trying to make the Golden Palm trophy the top honor in the industry, and all filmmakers are fighting for it.

Now, however, it is a shame that Abu Dhabi auctions the Palme d'Or trophy directly.

For the time being, apart from Thierry fomau's self-confidence in Cannes Film Festival, from nazf mujic to Abdel Kosch, they have been in such a predicament in just two years, even worse than the situation described by "Birdman". In fact, it reflects a predicament of European film industry, at least one of many, That is, under the influence of fast food culture in the Internet age, the audience is increasingly impatient.

Even in Europe, the number of young people who are willing to calm down to read, learn and think is rapidly decreasing.

This also means that the living space of art films in the world is indeed shrinking. The most intuitive fact is that the proportion of young people who are willing to learn painting or sculpture is declining; The popularity of fashion or photography relative to the new generation of art is rising at a visible speed.

This is the progress of the times. Each era has its own products.

It is against this background that the three major European film festivals, or Oscars, are all facing a barrier of sustainable development.

If we stand at the high point of history, in 2019, Berlin Film Festival chose "synonym", Cannes Film Festival chose "parasite", Venice Film Festival chose "clown", the latter two works are standard genre films, that is, one kind of commercial films; The first work is also a reflection in the context of globalization, and the film language and thinking core have changed with the times.

In other words, the boundary between business and art is becoming more and more blurred - how to make art films enter cinemas and how to make commercial films achieve a breakthrough in art is a problem that the global film industry must face up to. No one hopes to change the superhero series and completely dominate the film screen.

Then, the topic comes back to Langley and tieri.

Obviously, the online streaming media proposal put forward by Langley is showing a possibility of combining business and art. Tieri must face up to this possibility if he has enough long-term perspective.

"Mr. Fu Mao, maybe you don't know the current situation of Nazif mujic, but you should know the situation of Abdel Kosch, right?"

In the face of lanli's words, tieri's eyes showed a touch of light, "if you want to create a provocative effect, then you succeed."

Tieri doesn't like the choice of Abdel and the auction of the Palme d'Or trophy, which is definitely not what Cannes Film Festival wants to see.

On the contrary, Lan Li gently raised his mouth. "Mr. Fu Mao, the only way to break the traditional shackles is to create conflicts and launch wars; Otherwise, it is difficult to realize the power of the younger generation only by subtle influence. It also means that we have to take risks. "

Tieri's expression didn't change much. He just looked at lanli quietly and said in a slightly sarcastic tone, "your adventure is online streaming?"

Sure enough, the French are obsessed with cinemas. As long as they mention "online streaming media", they will enter the fighting state like cockfighting.

"I think there is some misunderstanding between us. Online streaming media is not to seize the market of traditional cinema, but to provide another choice outside the cinema. " This is also the biggest difference between Don Quixote and Nafi.

Netflix's primary consideration is interests, so it must ensure that its works can be launched on streaming media for the first time, "online and offline synchronization", which is their slogan and their gimmick. They try their best to make cinema films go online on their own platform as soon as possible. In other words, it is equivalent to snatching food from the mouth of traditional cinema.

The primary consideration of Don Quixote channel is diversity, because the box office of art film is not a strong point, even if it is shown in the cinema, it is difficult to achieve profits; Online streaming provides another channel for more viewers to see the film, while providing additional income for art creators. The conflict between them and the traditional cinema line is far less intense.

For the three major European film festivals or Sundance, triliuride and other film festivals, the real goal of Don Quixote channel is actually this:

If a work is favored by the distribution company, Don Quixote channel will wait and see what happens, negotiate with the distribution company and the art theater, and see how many weeks, four weeks, the movie should be shown in the theater? Or eight weeks? Then the movie will log on to the online streaming media platform to provide VOD.

If a work can't find a distribution company, Don Quixote channel can provide a platform for more viewers to enjoy the work. Especially those who love art movies but can't find a channel to enjoy these works can open the door of a new world.

Of course, Sisyphus pictures is not a charity company. It is impossible for Sisyphus pictures to withdraw its online broadcast and enter the cinema if it is first on Don Quixote channel and then favored by the distribution company. They still need to make profits to keep the company running for a long time. However, Sisyphus film can give directors a platform to show their talents and win more attention, concern and investment for their next work.

Because of this, the Sundance Film Festival is willing to cooperate with Don Quixote channel. Robert Redford spent countless efforts to create this film festival. Naturally, he would not sell himself for a small profit. In the final analysis, it is because Langley successfully convinced Robert.

Langley further detailed explanation, let tieri's thoughts began to turn up——

Although online streaming media still needs to face numerous tests, the simplest point is that Don Quixote channel still needs to make profits to continue to operate. It is difficult for them to create enough commercial value only by relying on the name of "art film channel". This also means that Don Quixote channel will inevitably need more and more exclusive copyrights in the future, that is to say, The competition between them and the cinema will come sooner or later.

But tieri has to admit that Langley has really grasped the core of the problem. If Don Quixote channel can provide an additional distribution channel for art films, it will be good for the three major European film festivals - at least in the early stage, when the interests of the cinema have not been directly touched, it is true.

The key now is that the pie looks very delicious, but no one can be sure if the stuffing can be as advertised.