The London premiere of "speed and passion 7" slowly started the spring of 2015, whether it was the red ocean or the bright stars, or the tears of the audience, and the sound of "Paul! Brian The call of the Internet, all of them, undoubtedly ignited the great enthusiasm of social networks.

Compared with the regular Los Angeles Premiere, London premiere is ahead in all aspects from scale to form and then to the hot spot. Anyone with a clear eye can feel that Universal Pictures attaches great importance to London premiere. This is considered as a positive signal from universal pictures to lenley after the Oscars.

The follow-up development also proved the wisdom of Universal Pictures, and Lang Meyer made a right choice.

The topic of "goodbye, Brian and Hello, Paul" successfully swiped the screen on major social network platforms, and the powerful effect of Paul can be felt inside and outside.

Everyone shares the story of their relationship with Paul, themselves and "speed and passion". Everyone enthusiastically discusses the hot news after Paul's car accident. Everyone is eager to discuss what way "speed and passion" will choose to say goodbye to the role of "Brian O'Connor".

In April, after the Oscars ended and before the summer holidays, speed and passion 7 had no rival at all, and accomplished the great feat of dominating the screen in a sweeping way, and "Paul Walker" undoubtedly became the hottest topic in April——

For the first time in Paul's career as an actor.

Along with it, the "speed and passion 7" film viewing craze has spread in a ripple like manner, and its powerful influence has exploded in the market.

Such a frenzy is also a unique scenery in the North American film market in spring. However, how much box office can be produced by such a fierce publicity campaign is unknown for the time being. What we can say now is that Universal Pictures has made a hard time in the publicity and distribution; However, before the film was officially released to the box office market, the echo of the music market was the first to repay the courage and determination of Universal Pictures——

"See you again!"

The song, composed and composed by Langley, and composed with the participation of Witz kalifa, has easily dominated the top topics of major social networks after its live performance in London premiere, even more fierce than the popularity of "goodbye Bryan, hello Paul".

As the live host said, everyone is waiting for the return of lanli. Although lanli has continued to climb the heights in his career as an actor, it seems that he has initially entered the palace level, and any praise seems to be inferior; But as a singer, lanli's appeal never disappeared.

At the end of last year, Rolling Stone Magazine selected ten of its greatest albums since 2010. Don Quixote topped the list, followed by Adele's 21 and independent rock singer Beck's morning phase.

The precipitation and baptism of time can dispel the dross and leave the essence. Those outstanding works will gradually be polished and glittered with the passage of time, eventually creating the classics.

It's a pity that lanli always insists that his essential job is to be an actor. His music career is even a little careless. If he didn't produce a movie soundtrack of "drunken folk songs" to ease the fans' desire and expectation, I'm afraid the days would be even longer.

And then, on the occasion of reunion.

As the theme song of "speed and passion 7", as the memorial of Paul's farewell to Brian, as Paul's sense of escape from death... And as "a little thought" before the launch of the new blue ray album, all of these are making this song bear thousands of attention.

What really ignites the enthusiasm of the market is the premiere live singing video released by Universal Pictures. Lan Li personally plays with the piano. The touching live performance shows the deep emotion in the melody and lyrics incisively and vividly, and easily touches the hearts of every audience.

The live performance video only took 77 hours on top of the oil pipe, and the number of hits exceeded 100 million, making it the second fastest video in the history of the world. The breakthrough speed is second only to the new song music video "gentleman" released by psy last year. It doesn't need any words, It can make people feel the incomparable powerful appeal of the name "Langley hall", even if it is just a video.

Later, the number of hits of live performance videos soared from 100 million to 500 million and then to one billion, and the strong upward trend could not be stopped.

A week later, before the full release of speed and passion 7, universal officially released the music video.

Langley hall and Witz kalifa both appeared in the video and performed the song; At the same time, it also clips Paul Walker's past and present life scenes in the whole series of films. Finally, Brian and toredo drive two sports cars side by side. After laughing at each other, they walk on two different forks and run to the distance, formally drawing a perfect end to Brian O'Connor's journey.

"For Paul - Goodbye, Bryan and Hello, Paul" is the last sentence in the music video, ending the song.

Undoubtedly, this is the most perfect farewell. It's worth mentioning that this is the first time that Langley has ever shot a music video. Even for his own album Don Quixote, Langley has never released any music video, and even has no action to send a station to hit the list; This time, Langley's courage for Paul is rare, which makes the music video more precious.

There is no doubt that the music video of "Reunion" has created unimaginable waves like a blockbuster, and the servers in the pipeline even felt great pressure for a time.

Sixty four hours later, when we met again, the number of hits on the tubing easily broke the 100 million threshold, breaking the original record with a posture of destroying the withered and decaying, and once again putting another record under the name of lanli, which is just the beginning of the "record harvester".

The fastest breakthrough is 500 million, the fastest breakthrough is 1 billion, the fastest breakthrough is 2 billion... And so on. When we meet again, it shows unparalleled powerful ruling power. It has long been at the top of the hit rate list on the official website of the oil pipeline, and no one can shake it for six months.

It didn't come down until it exceeded 2 billion yuan, but the magical journey of music videos is still not over. In February 2017, with 2.894 billion playback, the "Reunion" officially surpassed psy's "Jiangnan style" and became the most frequently played video, "Reunion" every click has become the pace of history, driving the wheel of the times rolling forward.

The first video with global broadcast volume exceeding 3 billion.

The first video with global broadcast volume exceeding 4 billion.

If the population of the whole earth is 6 billion, it is likely that "when we meet again" will become a video that everyone in the world has "seen". This powerful and powerful record is absolutely shocking. Even Universal Pictures itself did not expect that the virus's influence is so far-reaching.

Easily beyond the previous year's "ice and snow" theme song of the virus mode, in all parts of the world has become countless network celebrities scramble to cover the track.

In fact, the single of the original soundtrack of the film is also the best in terms of sales.

After the official release of the single, "Reunion" landed the billboard single champion without any suspense, and continued to be the champion for a full 16 weeks, equating the billboard consecutive weeks record of Maria Kelly's classic single "one sweet day"!

Just as the theme song "i-will-always-love-you" of the movie "bodyguard" wrote a new history of the combination of film and music, "Reunion" has also created incredible miracles in the fields of film and music. Such incredible performance has surprised countless people.

In June last year, Paul officially announced that he would "turn around and leave", which also caused numerous worries. Many people in the industry worried that the "speed and passion" series might face a cliff like dilemma. Let alone the eighth series, the box office prospects of the seventh series were full of uncertainties.

But the reality is that Paul's turn turned out to be a grand farewell. The publicity team of Universal Pictures skillfully used this event to create the most successful marketing plan since 2015. The virus spread from the London premiere to the "Reunion" not only reversed the dilemma, but also created a surprise.

The strong performance of "Reunion" on the billboard, and then also focused on the film box office data.

The opening weekend of "speed and passion 7" in North America easily won US $137 million, which became the first weekend box office feat of the series. In the subsequent box office trend, "speed and passion 7" showed great momentum, surpassing the highest box office record of "speed and passion 5" in North America, It ends with 350 million dollars.

Excellent performance, has become the biggest box office bomb of spring stalls, even summer stalls can feel the impact of this heat wave.

At the same time, the global box office performance of the film is also outstanding——

Huaxia market, with the data of 390 million US dollars, ranks first among the highest box office regions in the world, even surpassing the base camp in North America, making a huge box office bomb; In addition, the UK, Mexico, Germany, Russia, Brazil, Australia and other markets have also handed in a perfect answer, box office data is particularly gratifying.

In the end, "speed and passion 7" swept us $1.16 billion in the overseas market, which is also the fourth overseas box office work in film history to exceed one billion. The previous three films were "Titanic", "Avatar" and "gravity" - even Marvel series failed to create feats, but "speed and passion 7" did!