Chapter 2244

After three weeks of screening, "pop drummer" has always maintained unparalleled market vitality, and the noisy and enthusiastic Internet boom has taken away all the focus of attention. It seems that it has become the most important anomaly in the holiday archives. Even the "hobbit 3" crew can't help mentioning this work in the process of publicity.

"Yes, I understand that there are only two kinds of British actors now, one is Langley hall, the other is others. Obviously, the members of our crew belong to the second category. "

When Martin Freeman was a guest on the "Allen Show", he said that this was also considered to be the first "joke" officially aimed at lenley, just like making fun of "Harry Potter". Now British actors are also making fun of lenley.

Later, this also directly evolved into a paragraph on the social network. Countless netizens have joined the Tucao ranks, the picture is too beautiful to make people laugh and make complaints about the side. It also confirms the strong topic of "drummer", which makes the Hobbit 3 have to face up to what they are feeling.

After the first week's single Hall box office easily broke the historical record, "pop drummer" still showed amazing and enviable single Hall box office driving force in the next week's screening stage. With 156000 single Hall data, it can still strongly rank in the top 20 of the list of film history and top five of the list of live action movies, It has again copied the strength of last year's "drunken folk".

Even in the third week, the box office of a single Museum still ranked among the top 25 in the history of live action movies, which has eclipsed all the praise.

But it's still not all; To be more precise, the point mapping stage is just the beginning.

According to the original plan, Sony classic is going to extend the screening stage to the week before the Golden Globes awards. After waiting for the Golden Globes awards ceremony to create a new round of focus, Sony classic will expand the screening in an all-round way, expecting to ride the wind and waves to a higher level, and then attack the Oscars in full swing——

In the final analysis, Sony classic's estimate of the box office performance of the "pop drummer" is relatively conservative. It is worried that the expansion effect may not be satisfactory, and the market feedback is lower than expected, which will affect the momentum of Oscars; The worst result is that three weeks or four weeks after the completion of the expansion, the box office will plunge and become unsustainable, forcing the film to go offline ahead of time - or burn money and continue to show in a small range. This also means that the exposure rate will drop sharply in the sprint stage of the award season, which is the result that Sony classic absolutely does not want to see.

Now, things are quietly changing dramatically.

Not to mention how much water there is in the online petition voice, and what level the box office conversion rate can reach, is there a competitor behind the heat wave; Just talking about the topic generated by the Internet boom, it is beneficial and harmless to the campaign of "pop drummer" award season.

As a result, Sony classics decided to be flexible and courageous to seize the opportunity to really build momentum for this work, taking the opportunity to push the excellent reputation of "pop drummer" to a new height, and looking forward to harvest in other important departments such as best film, best director, best adapted script, etc.

In the first week of December, on the one hand, Sony classic officially announced the expansion plan in response to the online petition; On the other hand, "pop drummer" has continued its planned screening scale step by step, and will continue to be shown in 50 theaters - the next week is the time to fulfill its promise. At the same time, Sony classic has changed its public relations strategy. Instead of focusing on the best actor and best supporting actor, it aims at a bigger blueprint.

From the perspective of competitors, this also means that Sony's classic public relations resources are beginning to disperse, rather than making a total bet. In the case of lanli and JK Simmons, the competition pattern of best actor and best supporting actor will be more open - at least, this is the situation that Weinstein pictures is looking forward to. So, whether Harvey's action can be seen behind it is unknown.

However, at least from the development trend so far, Sony's classic on-the-spot response is on the right track, and the overall situation is still in the plan for the time being, fully in line with expectations.

In the last week of 2014, the "pop drummer", who entered the fourth week of the film, continued to be shown in 50 theaters. With the outstanding box office data of US $51000 per Museum, he won 2.55 million at the weekend box office. In the happy Christmas holiday of the whole family, he also mobilized countless audiences to watch the works in art theaters.

In just four weeks of the screening stage, the "pop drummer" has demonstrated the strong market potential of independent films with a strong posture of continuously creating records. The cumulative box office easily broke through the threshold of tens of millions. At present, it is temporarily fixed above 12 million US dollars, compared with the production cost of only 3 million US dollars, It's really amazing - and it's incredible that we got the data during the screening.

From last year's "drunken ballad" to this year's "pop drummer", in fact, "Budapest Hotel" and "Youth" in the first half of this year, including the former "Juno" and "sunny little beauty" and so on, the excellent performance of these independent films in the box office market is proving a fact:

It has nothing to do with lenley. As long as the works are excellent enough and the publicity is excellent enough, the North American film market is still willing to support these works. In the final analysis, everything must be said by works. Instead of thinking about market rules and trying to take advantage of opportunism, we should concentrate on the production of works wholeheartedly.

But it's also related to lanli. The most important thing is lanli's unique vision in selecting his works. Since the "Pacific War", there has been no record of failure. The strict selection and careful interpretation of each work - the most important thing is his unique artistic taste, which has become an invincible aura, The frenzy of "pop drummer" discussion also directly proves the public's trust in lenley, a solid trust that money can't buy.

Objectively speaking, it's no surprise that "pop drummer" has achieved such a good result.

The box office has reached 12 million in the four weeks, and the hot discussion on social network related topics has exceeded 70 million. The "pop drummer" is finally welcoming the dawn of 2015 and entering the stage of full release.

As we all know, Sony classic is a bold company. Its open and close publicity strategy often doesn't follow the common sense, which makes professionals unprepared. The mode of high risk and high return makes their awards season ups and downs, but it can always bring unexpected surprises. Compared with Weinstein film and focus film's platitude, it is Sony's Classic Award season, and college public relations deserves more expectation.

Last year's "drunken ballad" is undoubtedly the best example: the screening stage lasted for five weeks, occupying the focus of the whole market with an absolutely strong attitude; Then it entered the stage of expansion. In the sixth week, there were 350 theaters, while in the seventh week, there were 3100 theaters. The pace was so big that it made people break their eyes. It made people worry whether Sony classic is crazy.

But Sony's classic gamble turned out to be a success.

This year's "pop drummer" once again copied the track of "drunken folk", and even further.

In the first week of January, "pop drummer" was shown directly in 2700 theaters across the United States!

Boom!

The screams and exclamations burst out. Even for Sony classic, it's too risky. It's like a proposal that came up after drinking too much. It even skipped the process of small-scale public release and entered the stage of national public release. It's still a commercial film. It's really... Crazy.

In terms of numbers alone, the number of theaters of "pop drummer" is still lower than that of "drunken ballad", but this mathematical problem is not calculated in this way

First, "pop drummer" does not have a stage of small-scale release. It is unable to test the general response of the audience in the United States. It knows nothing about the prospect of a full-scale release.

Secondly, the "drunken ballad" itself is full of stars, and the film style and story are more easily accepted by the public; But the dark style of "pop drummer" really has nothing to do with Christmas, new year and so on. The appeal and influence on the Internet are deceptive. Entering the stage of commercial film release, it will completely expose its shortcomings.

From the cumulative data of box office in the screening stage, we can see that 12 million people are around the screening of "pop drummer"“ "Drunken folk songs" has been shown for five weeks, with a total of 20 million. This is a gap visible to the naked eye. Even if the number of dots is one week different, the audience gap can be clearly detected; A little gap in the screening stage will be enlarged in the public stage, ten times or even a hundred times, and it is very likely that the army will be defeated.

The whole Hollywood industry believes that Sony classics are a little carried away. First of all, the great success of "drunken folk" last year has given them enough confidence; Secondly, the petition boom on the social network made the propaganda department make a wrong judgment, which made the Sony Classic team work out such a bold and arrogant release plan, and the prospect of the "burst drummer" award season suddenly became uncertain.

However, in other words, this is lanli hall, who has never been defeated. Every move of lanli can create an uproar!

Who can refuse the blue gift? Who can conclude that the competition between market law and blue rite must be judged according to common sense? Who can claim that Sony's classic gamble won't win again? Who can predict that this will be Langley's Waterloo?

In the face of "Hollywood's last superstar", the industry has predicted the birth of Waterloo many times, but has never been able to achieve its goal. Langley has always broken the Convention and created miracles again and again. Who can be sure that this is not another miracle? After all, the screening stage of "pop drummer" is crazy enough, and it seems that it is not so inconceivable that the public screening stage will continue to be crazy.

People have been used to it for a long time.