Chapter 2057

In the past decade, the three major European film festivals are actively making adjustments, hoping to keep up with the times, and Venice is no exception.

After the new century, Venice also tries to open its arms to accept Hollywood films - not only art films, but also other starry films. After all, the powerful influence of Hollywood can not be ignored in Europe. However, due to the strong protest and opposition within the Italian film industry, it has not been able to implement it unswervingly, and occasionally sporadic cooperation has been carried out, Unfortunately, fate has not been able to form a system intermittently, and the influence has not been able to unite.

When Mark Mueller was the chairman of the festival, his public relations ability and strong contacts were admirable, which made Venice closely linked with Asian films and Hollywood at the same time; But just because mark Muller is good at dancing, he also understands the importance of "trade-off". He often compromises with domestic conservatives and die hards to seek a moderate balance point, which makes Venice's artistic position not fully established.

When Alberto becomes the president of the Venice Film Festival, they need to find a clear idea in the chaos. Among them, how to cooperate with the United States, the largest market of the global film industry, is still a difficult problem for Alberto to think about and solve, and the situation he is facing is even more complicated.

At this time, the whole "Cannes Department" style climate has become, the intimate relationship between Hollywood films and Cannes has been unable to cut off, most of the best American films to participate in the film festival are Cannes, and Venice can only pick up the leak; Then they have to face the positive impact of Toronto. Most of the time, they can only pick and choose among the leftovers. They really don't have much choice, and then they form a vicious circle, like a quagmire.

Since taking office, Alberto has been trying to adjust bit by bit.

In 2012, three American films were shortlisted for the Venice main competition, including Paul Thomas Anderson's "master", Terence Marek's "going to Wonderland" and harmony Korine's "spring break". The three films all received great praise, among which "master" won the Silver Lion Award and best actor award.

In 2013, five American films were shortlisted in the Venice main competition, including James Franco's "son of God", Errol Morris's "Rumsfeld's autobiography", David Gordon Green's "Joe", Kelly Reichardt's "movement at night", and Peter landesman's "parkland hospital".

Among them, David Gordon Green and Kelly Reichard are outstanding directors in the field of independent film, and Errol Morris is a big star in the field of documentary film. However, neither Peter Landsman nor James Franco has ever produced any works worth mentioning in the field of director, or even novices.

As a result, the average quality of the five works is far lower than expected, which makes Venice controversial. Compared with the "drunken Ballads", "eternal love", "Nebraska" and "behind the candlestick" that landed in Cannes in the same year, they are more than one grade different, In addition, the final Golden Lion award was awarded to the Italian local film "the speed around Rome", which is known as the worst Golden Lion in Venice since the millennium, and it also makes Venice controversial.

Whether unshakable in Italy or in other countries, all media are in Tucao Venice: to make complaints about Hollywood and to please Italy, the result has forgotten the core nature of the festival. After all, it still needs work oriented. Outstanding works are the unshakeable soul of the festival. Alberto tried to complete checks and balances but ended up in the mirror.

Inside and outside are not people.

In fact, Alberto can't be blamed for this, and his position is also very difficult to do. The president of Venice Film Festival is just trying to survive. Any little reform is faced with the interference of innumerable opinions, and there are innumerable opinions of experts and laymen. Even mark Muller, who is good at dancing, has not been able to change such a deadlock. No wonder everyone says that Italy is China in Europe.

However, after two years of running in and groping, Alberto still vaguely found out a little idea: I don't know if this is the right answer for the moment, but I still need to try to know the result, right?

Hollywood.

The answer is Hollywood.

With the rise of Toronto, more and more American films are more willing to premiere in Toronto, and then launch the public relations operation of the award season; However, Toronto's disadvantage is that it has no jury awards, just people's Choice Awards, which is still lacking in the operation of professional word-of-mouth in the award season. This is the opportunity of Venice——

Anyway, Venice is one of the three major film festivals in Europe, and it has the longest history, isn't it?

Last year was the best model: "gravity" chose to hold its global premiere in Venice, and even Cannes were envious. Unfortunately, this work failed to participate in the main competition unit, and then the "Rome ring expressway" won the Golden Lion Award, which made more media gasp.

Later, it also proved the powerful influence of "gravity". It swept all the way from the box office to the awards. Even if it missed the best picture of the Oscar, it was still the most influential work in the world in 2013.

Assuming that "gravity" has been shortlisted in the main competition of Venice and won the Golden Lion Award, it should be enough to become the most eye-catching grand event in Venice in the ten years after "Brokeback Mountain" won the Golden Lion Award: attention, popularity and reputation.

For Alberto, it was an arithmetic problem, and it was not difficult. If the Venice Film Festival can really become the starting point of the award season, attract all the Hollywood stars and the excellent works of the Oscar department, then——

Excellent works are not a problem, nor are popular stars. Venice's dilemma can be solved in a short time; In addition, it can also grab the spotlight of Cannes, which is too far away from the Oscars. From the perspective of publicity strategy and discussion heat, Venice is more suitable for the awards season.

Of course, there are risks: at the risk of Venice becoming the "back garden" of the awards season, it's natural for Toronto to become the back garden of Hollywood, but what about Venice?

This is the decision Alberto needs to make. In addition, it is also a key link for Alberto to convince Italian industry professionals how to find a balance between Italian films and American films, how to use American films to create topics to attract other films to participate in the competition, and how to find Venice's position in the awards season, All these are problems that mark Mueller failed to solve at that time, and now Alberto also needs to face them.

Today, we are here to visit New Orleans, which is related to Alberto's next plan.

If it's just for the sake of Langley, Alberto doesn't need to pay a special visit to the cast. A one-on-one telephone invitation is sincere; However, Alberto also hopes to open up the strategic cooperation plan of Hollywood independent film through the point of Langley

Alberto has heard about the Sundance Film Festival and the Sisyphus film industry; In addition, Alberto also knows about the close contact between Langley and the Berlin Film Festival; In addition, the strong influence and appeal of lenley on the global film market has become a decisive factor.

Alberto's visit is specially to invite Langley to attend the Venice Film Festival, which is very important for the future planning of the whole film festival.

A little bit unexpected, Alberto and Langley's short meeting, inspiration burst out irresistibly, some irresistible meaning——

If lenley can be the chairman of the jury of Venice Film Festival, there is no need to say more about its attention and popularity. The most important thing is the artistic orientation of Venice.

Over the past few years, lanli's choice of films reflects his artistic taste and professionalism, and the heritage of aristocracy is the icing on the cake, which makes lanli have enough prestige in the industry: his art appreciation ability is worthy of recognition, and it is bound that many art creators are willing to communicate, discuss, argue with lanli, which is very important for the atmosphere of the film festival, It is undoubtedly a crucial link.

On the one hand, it can set an artistic tone for the film festival; On the other hand, it can attract more works to sign up for Venice. And then form a virtuous cycle to stabilize the turbulent Venice. Of course, lanli is not the Savior of Venice, and it is impossible to solve many stubborn problems of the film festival easily; But at least, it can provide a direction and a beacon for Alberto to find more effective solutions: to have a start.

The position of the chairman of the jury is far from as simple as expected. It is true in Berlin and Cannes, and Venice is no exception.

It's just that... The situation in Italy is too complicated. What mark Muller has not been able to accomplish, Alberto can't accomplish overnight.

Although the idea was very attractive, after all, Alberto calmed down, temporarily put away the inspiration from his mind and focused on his original plan

He still needs to avoid being too hasty to become fat. First, he invites lanli to participate in the main competition unit, and then further strengthens the connection between lanli and Venice. He looks forward to making lanli the chairman of the jury of Venice's main competition unit in the future, lighting up the chemical reaction between Venice and Hollywood movies, and growing up for the camp step by step, Let Venice really stand firm in the global film industry.

Although the proposal of the chairman of the jury is almost impossible, there is no obstacle in inviting lanli to participate in the main competition unit.