Chapter 2011

Seven months ago, "gravity" set a series of records in the Chinese market. It became the first film in history to earn US $300 million in a single market in non North America; Seven months later, "Transformers 4" became the second work to create such a magnificent feat. In fact, because of the exchange rate, the box office of "Transformers 4" in RMB is lower than that of "gravity", but the box office in US dollar is higher than that of "gravity".

Similarly, "Star Trek" has also made outstanding achievements in the Chinese market. Whether it is an incredible counter attack on the box office curve, or in the face of a strong competitor, it still relies on the continuous and strong attitude of word-of-mouth, all of which have attracted people's attention.

To be sure, there are many reasons for the great success of "Star Trek" in the Chinese market: the frenzy of social networking, Nolan effect, continuous word-of-mouth and so on. But the most critical one is undoubtedly lanli. From the first moment of arriving at Mordor, lanli's success in the Chinese market is very important, This city and this piece of land are showing the influence and appeal of lanli in an all-round way - not to mention the conversion rate between these forces and box office figures, but it is certain that lanli's popularity is unmatched.

After the "gravity", Star Trek once again swept the super high box office in the Chinese market, ranking first and third in the box office records of Chinese film history respectively. This honor is really eye-catching. Its outstanding performance has continuously created new box office records in a single region of the overseas market, and truly left the name of "Langley hall" in the history books, Beyond race and gender, beyond age and class, Langley is rewriting the definition of "superstar", and the last director with such treatment is James Cameron!

With the help of "Titanic" and "Avatar", James Cameron has left his own heavy mark in the film history; Similarly, with the help of "gravity" and "interstellar crossing", Langley is also building his own starlight Kingdom - and after that, there are "Jurassic world" and "grand theft one" to look forward to, which also means that Langley is writing an unparalleled history.

Following the North American market, Langley has also established its own unique and powerful influence in the Chinese market. The name "Langley hall" really has a place in this land. It is not a movie or a role, or Langley himself. Don Quixotes have a place in this land.

This is a rare and important breakthrough! Looking at the history of introducing foreign language films into the Chinese film market, although Leonardo DiCaprio, Tom Cruise, Johnny Depp and other superstars are all well-known here, only Nicholas Cage has the real "box office appeal", and even Nicholas Cage's influence is far from the top.

Part of the reason is cultural differences. Just as it is difficult for films of other languages to achieve good results in the North American market and for actors of other languages to establish box office appeal in the North American market, when films or actors of other languages come to the Chinese market, they also need to face the same problems. The same situation is true in Japan The Korean market also exists objectively - the popularity difference caused by cultural differences is inevitable.

In short, local audiences are still more inclined to choose local actors. Their inborn cultural affinity and the sense of familiarity brought by daily life are one of the most important components of box office appeal.

In addition, part of the reason is that "film", as an artistic means and cultural composition, has a slightly different position and positioning in the Chinese market. To some extent, it still affects the promotion of the film industry, which also makes the market law relatively unstable and has many uncertain factors.

Now, the appearance of lanli has changed this situation. Although the box office of only two works is very popular, even less stable and reliable than the "Transformers" series, this is the first time that the audience is willing to go into the cinema for an actor, and the box office number is light and easy to create a new high. It's really too rare!

Of course, this is just the beginning. No one can be sure whether the miracle will continue in lanli's next work. In this rapidly developing emerging film market, there are still too many things to explore and study, and find the right way of development in constant trial and error and change. However, at least now we have a beginning, and "Langley hall" has become the beginning, which can also be regarded as a milestone in a sense.

At the beginning, "gravity" created history in the Chinese market, and the reporter interviewed Lan Li for the first time; This time, after the "Star Trek" achieved excellent results, the reporter interviewed Lan Li for the first time, but the perspective changed slightly. Instead of asking about the box office success, the reporter asked about the close relationship between Lan Li and Huaxia

Obviously, the influence of "Tengwang Pavilion preface" is still continuous.

In response to this, Langley said with a light laugh, "first of all, I am not a language fanatic, but I do master several languages. In addition to Chinese, I can also recite poetry in German, French and Spanish. Latin may have some difficulties. I am working hard. I know that many people attach so much importance to poetry recitation that it has caused unimaginable repercussions. I can understand it, but my views are slightly different. "

"Of course, like other art forms, poetry is not only the arrangement and combination of language, but also the history, culture, thought and other contents behind the language. It can become the best way to study the inheritance and habits of a nation, which is undoubtedly the best way to deeply understand a culture. This is my real purpose of studying language and art, not to learn language, but to expand my way of looking at the world. "

"I received a special gift in Mordor, Milan Kundera's Polish version of 'joke', which is the same with poetry and novels. I always try to understand the culture and history from the perspective of art, so I don't think it's a special thing. But I also admit that Chinese culture has a long history. It is always mysterious to the western world. In the process of research and exploration, it really fascinates people. "

"It's my honor to be able to resonate and fetter with the Chinese audience; It's a great honor for a movie to make a good box office. "

Lanli is lanli. The shock brought by the surname "Hall" has gradually settled down. Few people will specifically mention the family background of lanli's hereditary aristocracy. In the information ocean of the Internet age, the bustle and noise have become the past; But from time to time, lanli always can show his deep foundation, let the general public feel the shock again and again, which can not be dispersed for a long time.

Naturally, the reporter threw out the topic of film cooperation again——

After Christian bell starred in "the thirteen beauties of Jinling", it also created the history of Chinese films. This is the first time in history that an Oscar winner has participated in Chinese films, which has really opened up the situation for the Chinese film market and made it possible for Hollywood's top stars to play in Chinese films.

So, what about Langley?

Before that, in the publicity period of "gravity", lanli used Chinese as an excuse to reject the possibility. However, after this publicity period, subtle changes have taken place, and the same question has been thrown out again. What about lanli's answer?

"No, I don't think it's a good idea. However, I will ask Ann if he has any plans to make Chinese movies in the near future. Let's discuss the scripts and characters and see what happens. "

The tone is mild but the attitude is firm, there is not much room for maneuver, obviously, and that group of traffic students on the same stage Biao opera, Lan Li has no interest at all; However, Lan Li mentioned Ang Lee again and showed his attitude that the director and script are the most important. This disappointed the reporters and made them excited. At least, Lan Li didn't cut off all the possibilities.

To make up for it, blue Li, the winner of egot, appeared in a Chinese movie. The picture was really wonderful. After the media reports, the Huaxia market is a burst of noise and excitement, and the heated discussion can't stop at all.

In the North American market, the box office of the premiere weekend was just right, but relying on the strong word-of-mouth, it continued to make an amazing aftereffect, and finally won another $400 million in North America; In the Chinese market, the first week of the premiere has never been able to break out the power of expectations, but in the follow-up strong counter attack, just four weeks, the release time still swept 1.8 billion yuan, from the short-term explosive point of view, even better than North America.

Besides North America and China, the market performance of "Star Trek" is also very gratifying.

For the overseas market, Nolan has become a synonym for quality. No matter what the box office performance is, Nolan's reputation is always strong. Most importantly, Nolan has given more characteristics to commercial films. That sense of freshness and uniqueness can always bring surprises. At a time when original scripts are increasingly scarce, this is undoubtedly very precious, This also makes the box office bottom line of "Nolan products" always guaranteed, including Warner Bros. and legend pictures, which is the most important point.

Similarly, for the overseas market, lanli has become the synonym of starlight. It seems that as long as you see the name in the list of actors, it is enough to become a reason to enter the cinema. Lanli's works may be literary or commercial, and it can be sure that the role and performance are guaranteed. So far, lanli's works have always been able to hit the likes and aspirations of specific art lovers, There is even a kind of blind fanaticism and worship, his appeal is unparalleled.

Now, when Nolan and Langley meet, regardless of the quality, a group of film lovers will go to the cinema for the first time to express their support, which also ensures the lower limit of the overseas market; Plus publicity, plus word of mouth, this also makes the film box office has a strong potential.

In a sense, the overseas market is even more worth looking forward to than the North American market!