Chapter 1967

One hundred and thirty thousand dollars!

Although it only stepped into the threshold of 100 million with the gesture of edge ball, 100 million US dollars is 100 million US dollars. "Transformers 4" finally achieved the "zero breakthrough" in 2014. With the expectation of all people, the premiere weekend blew out 100 million box office, and the upsurge of summer stalls is something.

The objective fact is that the opening box office data of "Transformers 4" is only next to that of "Transformers 2" by 108 million. This is the second time that the series premiered. The box office of the series broke through 100 million at the weekend. Paramount's action of using mark Walker as the protagonist still won the reward, making the series full of vitality again.

Even the overall word-of-mouth evaluation of "Transformers 4" continues the recovery momentum of the series restart, which is slightly better than the second and third series, but still lags behind the first series; Of course, there is nothing to show off about 35% of the media comprehensive evaluation and 18% of the rotten tomato index. Even the 51% popcorn index is not outstanding. The only thing to show off is the score of the cinema. The score of "a -" is even higher than that of "star crossing", Popcorn fans are still supportive.

In the face of the strong performance of "Transformers 4", the competitors in the same period of the whole market inevitably suffered heavy losses.

"Think like a man 2" box office dropped 65% the next week, and dropped to 10 million at the weekend, becoming the biggest victim of this week, and the whole follow-up box office prospects became uncertain; Fortunately, the cumulative box office in two weeks has reached 48 million. Compared with the low cost, the loss is not great, but the profit is weak. After all, the works with such low investment can not enter the overseas market.

"Dragon and tiger junior team 2" and "dragon Trainer 2" are still inseparable. The former is down 42%, while the latter is down 46%. The gap between weekend box office data is still less than $2 million, but the cumulative box office data has quietly opened up the gap——

"Dragon Tiger junior team 2" can basically determine the cost recovery, but the profit depends on the overseas box office“ "Dragon Trainer 2" has shifted all the publicity focus to overseas, expecting that excellent word-of-mouth can give full play to the type advantage of Xianyi for the old and the young, and expecting to achieve box office profit.

Even interstellar crossing is no exception.

As a matter of fact, the most serious positive impact should be "Star Trek", because the audience groups of "Transformers 4" and "Star Trek" overlap with each other. The premiere of the former will squeeze the market of the latter, and the two sides cannot coexist with each other; The only good thing for both sides is that "Star Trek" has been on for the fourth week. The pressure on "Transformers 4" and the risk of box office losses have weakened a lot.

Finally, for the first time, the box office decline of "Star Trek" exceeded 40% and gained 29 million weekend box office with 41% decline data, and the pace of box office growth slowed down significantly; After that, the North American market will continue to usher in more powerful works, which also means that the hope of "Star Trek" 500 million in North America has dropped slightly, and the box office trend of each week may be variable.

Anyway, in the fourth week of June, "Transformers 4" climbed to the top without any suspense, ending the third consecutive title of "Star Trek"; The latter retired to the second place, with "dragon and tiger youth team 2", "dragon training master 2", "think like a man 2", "sleeping curse", "Jersey boy", "the wrong in the star luck", "X-Men: reversing the future" and "frustrated Chef" occupying the remaining positions in the top 10.

"Godzilla" fell out of the top ten. This work, which Warner Bros had high hopes for, had a cumulative box office of 197 million in seven weeks, and will break through the threshold of 200 million on Tuesday at the latest. However, there is no hope to touch higher box office data.

Now looking back, Warner Brothers' risky choice of upgrading "Star Trek" is indeed a gamble, but just as the meaning of "gamble", the greater the risk, the higher the return. The bold move of temporary upgrading finally makes Warner Brothers win a seat again in the summer archives. Is that a hint?

Don't forget the initial reason why Warner Bros. chose to raise its file. In addition to the schedule collision of "super marine", the most important reason is:

The "Harry Potter" series has come to an end, the "Batman" series has come to an end, and the "Hobbit" series is coming to an end. Before the DC Universe can be established, Warner Bros. has lost the summer season and even the initiative of the whole North American box office market competition. They need to find a new box office growth point, or they will face off with Disney, Their advantages will be further eroded.

When Star Trek enters the summer archives, its main objects of investigation are Christopher Nolan and Langley hall. It has nothing to do with professional technology, but mainly considers their market appeal and box office pull force. As the box office data become clearer, the test results become clearer. However, outsiders are not sure how Warner Brothers' internal decisions will go, We can only wait and see.

After the appearance of transformers 4, the competition pattern of summer program in North America will also enter a new level. The intensity of strong works will reach its peak in July, and then slowly slide into August, which also declares the end of the annual summer program again, followed by the autumn program for students, Toronto Film Festival and Venice Film Festival will slowly open the award season, which will be another story.

"Tammy", "the rise of scarlet ball", "son of Zeus: Hercules", "super body", "Galaxy guard", "Ninja Tortoise" and other works will be on the stage one after another, fueling the box office battle of the summer season. I hope the audience can find a moment of relaxation in the cinema.

With such fierce competition, "Star Trek" is facing severe challenges every week, and the weekly box office decline may affect the final box office trend.

Especially when the hot topic quietly cooled down, the crowd who were used to eating gradually dispersed. The charm of "Star Trek" began to become the main reason for the audience to enter the cinema. The relatively small number of "brain burning" and "hard science fiction" keywords gradually emerged, and the box office potential slowly declined.

Although relying on the excellent reputation, the subsequent box office decline of "star crossing" still maintained at a good level; However, after confronting the "Transformers" head-on, the decline data has always hovered at about 40%. It has not been able to further lower the decline figures, nor to copy the adverse day decline curve again. Naturally, it is impossible to copy the magic of last year's "gravity".

However, such a statement does not mean that the box office of the film is disappointing. In fact, it can be regarded as the pursuit of perfection under the "Langley standard"; According to the standard of summer commercial works, or according to the data of "Inception", or according to the data of Nolan's past works, the box office performance of "star crossing" has far exceeded expectations.

"Star Trek" has been shown in theaters for 33 weeks, and it didn't go off the production line until the second week of January the next year. The long and lasting release cycle also proves the fact that "word of mouth is king". The sustained support of the audience makes the film mentioned repeatedly in the award season. Many people expect it to be like "Batman: Dark Knight" and "Inception", In the award season also occupy a place; This also makes the North American box office of the film continue to accumulate.

In the end, the North American box office data of the film stopped at US $455 million, becoming the 23rd film in history that reached the height of "North American 400 million", but it was a little pity that it failed to hit the threshold of US $500 million after all.

But the data is amazing!

In the total box office list of North American film history, "Star Trek" strongly ranked in the top ten, and temporarily ranked ninth; The top eight are avatar, Titanic, gravity, Avengers, tomorrow's edge, dark knight, Star Wars prequel 1 and Star Wars.

Behind "Star Trek" is "Batman: the rise of the Dark Knight", which together form the top ten Box Office figures in North America.

First of all, James Cameron has two seats, Christopher Nolan has three seats, but both of them are directors, and Langley, who also has three seats, is an actor. This also makes Langley another actor who can occupy two or more seats in the top ten box office list of film history after Harrison Ford and Tom Hanks.

The position of the industry can be seen.

Secondly, comic adapted superhero movies have three seats, Star Wars has two seats, and the "edge of tomorrow" of novel adaptation shows the current composition of the North American film market.

Finally, and most importantly, except for Titanic, all the other nine works can be classified as sci-fi movies - at least those with sci-fi elements. So why is Warner Bros still hesitant to launch "tomorrow's edge", "gravity" and "interstellar crossing"? Because of the decline of original scripts.

The decline of original scripts can be seen from the rise of the "blacklist" and the weakness of the Oscar nomination list. Even apart from the award season, science fiction movies are still the largest number of works in the box office market every year, but street works account for the vast majority. It's really hard to find novel and wonderful stories in original works, This also makes the major film companies put all hope on the adaptation copyright.

"Tomorrow's edge" is the original Japanese novel, while "gravity" and "Star Trek" are original scripts, which is the reason why Warner Brothers lacks confidence.

But all the three works are successful, which makes Warner Bros. continue its strong position in the box office competition.

From any angle, the North American box office of this work has continued the success of Langley, which is beyond doubt!