Chapter 1531

In the first week of November, "Ender's game", "the last Las Vegas" and "turkey story" premiered, which launched an impact on the Halloween schedule.

But unfortunately, the three works all fell into the low ebb of word-of-mouth. The bad performance was like a nightmare that could not wake up. The comprehensive evaluation of the media was 51 points, 48 points and 38 points respectively; Meanwhile, the fresh index of rotten tomatoes was 61%, 45% and 19% respectively.

In other words, none of the three works passed.

In particular, "Ender's game" is the most disappointing. All major media have said that director Gavin hood's rhythm control and characterization have serious problems. There is no sci-fi core, and there are no climaxes. The huge core is more and more out of style in just two hours.

The overwhelming regret and gripping voice make this ambitious work "die before you succeed".

The final box office trend also proves that the media's vision is accurate.

Three days after the premiere weekend, "Ender's game" is 27 million, "the last Las Vegas" is 16 million, "turkey story" is 15 million.

We can make a horizontal comparison of the investment cost. The "last Las Vegas" costs 28 million yuan. If nothing unexpected happens, we can finally expect a small profit. Low cost comedy movies are still a safe investment“ In the face of such a bad reputation, we can infer that the film will lose millions, less than 10 million.

As for "Ender's game", the cost is 110 million yuan. Although we still need to see the performance of the family market in the future, we can predict that peak entertainment will lose at least 50 million yuan or more. Not to mention the pursuit of "Harry Potter", even the level of "Twilight city" is not up to, the thunder and rain is small, which is really disappointing.

Obviously, the box office impact of the three works is weak, which can not effectively impact the absolute dominant position of gravity. This also makes the Halloween schedule become the stage of gravity again. The cumulative box office of the three works has reached 490 million in five weeks, and the threshold of 500 million is close at hand. It should be able to achieve a breakthrough by the end of next week.

Despite this, "gravity" has won the fourth consecutive title, and the decline of weekend box office is narrowing, but it is still slowly declining. This also means that the hope of winning the fifth consecutive title seems to be very slim, which is also a matter of course. But no one expected that the competition for the top of the North American weekend box office ranking in the first week of November would be so fierce.

"Ender's game," 27 million.

Gravity, 27 million.

The weekend box office figures for the two films are almost flat.

Generally speaking, the weekend box office ranking of North America is announced on Sunday. The exhibitor relationship is based on the box office trend on Friday and Saturday, and then according to the box office pre-sale situation on Sunday, the forecast is completed according to the mathematical formula, and the box office ranking of North America is announced in advance on Sunday. This has become the norm.

Although such a forecast is not 100% accurate, on the whole, 95% is accurate. On Monday morning, the exhibitors will fine tune the box office data accurately, and the error values are in a very small range; Only in a few special cases will there be deviations above the million dollar level.

On Sunday, the exhibitor announced the box office forecast list, and "Ender's game" was the champion, ending the fourth consecutive championship of "gravity", but the advantage was very weak, with a gap of less than 500000. The official said that because the gap was far lower than expected, it could not rule out the change after Monday's accurate data came out.

On Monday, the exhibitor announced the official box office list, and "gravity" won the championship, bravely completing the five consecutive feats; "Ender's game" came second, with a box office gap of less than 300000. On the one hand, the performance of gravity is too adverse; on the other hand, the game of Ender is too disappointing.

Gravity, 27.3 million.

"Ender's game," 27.02 million.

This is the final box office statistics, and then North America has witnessed the strong "gravity" five times in a row. At this time, looking back on the internal disputes among the top management of Warner Bros. board after the premiere weekend, things will become more subtle and interesting.

Finally, in the first week of November, gravity, Ender's game, goofy show 4, Las Vegas last and Turkey story took the top five places in the North American box office.

It is obvious that from October to November, the competition pattern of the whole market has been completely different, and the number and scale of the released works have increased by several grades, which is also the inevitable trend of the schedule.

It's a pity that the three works premiered on this year's Hallowmas are all blustered. They not only failed to break out the expected energy, but also completely collapsed from word-of-mouth to box office. It's really astonishing!

Although it is said that summer stalls often turn over, there are countless cases of box office fiasco; But at least the summer stalls have enough market information to protect them. Even if they lose money, they won't be too miserable. There are no other stalls. Once there is a traffic accident in the autumn stalls or holiday stalls, it's really like a wisp of smoke that disappears in the twinkling of an eye, or even a little wave.

That's what "Ender's game" is all about.

But then, in the second week of November, there was a big play. It was not a casual "commercial blow", but a real attack without doubt. "Thor 2: the dark world" was obviously one of the most eye-catching works at the end of the year! This work has been extraordinary from the beginning.

However, when I think about it, people suddenly recall that in 2011, when Raytheon was released, it was just like this, attracting attention and raising expectations; But as a result, the opening battle between it and "speed and passion 5" ended with the tragic defeat of "Raytheon", and the box office performance in North America was far less than expected. Even with the box office data outside Shanghai, marvel still made a small loss.

Yes, at a loss.

According to the inside information of variety magazine, Raytheon lost about 30 million yuan; So why is there a sequel?

First, it's a Marvel Universe. Raytheon is just one of the jigsaw puzzles. For the sake of the Avengers alliance, Disney and marvel have been laying out their plans all the time, and they can still bear a little loss, just like DC Universe later; Second, "Raytheon" doesn't make money at the box office. In fact, "Captain America" doesn't make money either. Disney has never thought of making money by relying on the box office. Disneyland and its peripheral products are the major players of the film company.

So, sequels are inevitable.

Even so, Disney withdrew "Raytheon 2" from the summer program and chose the holiday program. Isn't that because of lack of confidence? Now, "Thor 2" is facing "gravity", and Chris Hemsworth is facing Langley hall again. Shouldn't

However, such an idea is just a flash, just came out and was nipped in the bud by the major news media, because it is impossible.

"Gravity" has entered its sixth week of release, and the previous weekend box office has reached 20 million level; And "Raytheon 2" is the first week of the world premiere, weekend box office according to the forecast trend, at least 100 million level.

In other words, there is no comparability or necessity between the two works; Even if it's just a horizontal comparison in my mind, it's incredible. It's not so much that people are not optimistic about the box office prospects of "Raytheon 2", but rather that people marvel at the box office appeal of Langley.

So no one and no one should question the North American box office charts in the second week of November. Even if you want to make a comparison, you should use the box office data of the premieres of "Raytheon 2" and "gravity" to make a horizontal comparison. If you look at the sensational effects of the two movies, it can be regarded as a duel.

But to be honest, it's also unfair.

First of all, "Raytheon 2" is not only a sequel, but also a hero sequel film, which has inherent advantages. In the past two years, the appeal of Marvel films can not be ignored; Secondly, Chris is no longer a nobody two years ago. After the debut of the Avengers alliance, this year, with the help of two works of "extreme romantic" and "Star Trek: the dark world", he has a strong sense of existence.

When Raytheon 2 was released, attention and discussion were not the same.

Therefore, many professional media have made optimistic predictions about the box office of the premiere of "Raytheon 2". Two years ago, "Raytheon" encountered the strong attack of "speed and passion 5", and the box office of the premiere is even less than 60 million, which is disappointing; Now the box office of the premiere of "Raytheon 2" is on the high side, and many people think it can break through the 100 million threshold.

On November 8, "Raytheon 2" landed in 3800 theaters. After the grand premiere, it officially met with the audience. However, the following media comments were full of sighs.

The overall score of the media was 54, the fresh index of rotten tomatoes was 66%, the score of mass media was 6.2, and the popcorn index was 72%.

This kind of data is really unsatisfactory, not to mention compared with "gravity", even compared with "Raytheon" two years ago, the reputation of the first series was flat: the media comprehensive rating was 56 points, the rotten tomato fresh index was 75%, the mass media rating was 6.4 points, and the popcorn index was 74%.

Step back!

Although Hollywood seems to have formed the law of "sequel is bound to regress", but now to see the reputation of "Thor 2" or people can't help shaking their heads, not good, really not good.

Fortunately, relying on the long preparation of Marvel pictures, the audience base is already a group of figures that can not be underestimated, which also ensures that the premiere weekend can get the bonus of fans, and the data is not too ugly. In fact, the same is true. Although it is not destined to break the 100 million mark at the premiere weekend again, the 80 million data still gives Disney a long sigh of relief.