Autumn is the coldest and most boring season of the year. On the one hand, the noisy summer season has just ended, and on the other hand, the busy holiday season is coming; At the same time, the awards season has just begun, and the first ones to be released are mainly Pathfinder pieces. The sluggish market and the relatively inferior works have completely precipitated the film market in September and October.

When "crazy love" chose to be released in October, some people joked that it was a time of exile, at least 90% of the works were so. All the works abandoned by the distribution company, the dead horse of the producer as a living horse doctor, the award season as a vanguard to explore the way, and the abandoned works were not willing to invest in the water.

Occasionally, 10% of the works may be an exception. The distribution company has made a special arrangement for the works to be released at this time because the competition is not fierce and the market surplus is relatively abundant. At the same time, it does not need to invest too much in the distribution, so the effect can reach the expectation.

Whatever the reason, "gravity" and "reverse trump" are officially released on the same Friday. Apart from the others, at least one is Langley and Rooney, and the other is Affleck and Justin. Both of the two works can be regarded as the high-level Cass led by big brands, and the topic is guaranteed.

So, even though there is no grudge between Langley and Affleck, the media reporters can't wait to hype it.

First of all, the blue side.

"I like Lee more," the reporters dug up lanli's comments during the awards season at the beginning of this year When asked which of the best alternate directors in the directors' Union would prefer, he replied.

Later, after the list of Oscar nominations came out, the topic of Alfred's absence was mentioned, and Langley still maintained his clear position. "I don't think it's worth such a fierce discussion. Obviously, is he an excellent director? yes; But is he such a brilliant director that his absence from the nomination makes people feel strangled and even angry? No, "he said

In February, this remark caused quite a stir in the industry.

However, at that time, the mainstream speech was to fight against the injustice and promote the momentum for Affleck. Warner Brothers was trying to win sympathy points by taking advantage of the fact that Affleck lost the nomination for best director, and strive to take the lead in the best film competition for "escaping from Tehran". Therefore, the speech of Langley was dealt with in a low-key way, which was fleeting.

Now, the media reporters are afraid that the world will not be disorderly to come out again, will be called "disdain Alfred" talented actor. If we trace back to the source of news, we can find that the figure of "Entertainment Weekly" is not "American weekly", but the "Entertainment Weekly" that created the "hype door" at the beginning. They are back!

In fact, the complete interview content of Langley also mentioned his own views and opinions on "fleeing from Teheran" and "it is not '2001 Space Odyssey' after all", which is Langley's view.

After the release of "2001 Space Odyssey" in 1968, it won a lot of exclamations and praise from the industry, but this science fiction work failed to win the favor of the Academy judges.

At the next year's Academy Awards ceremony, it received four nominations for best director, best original script, best visual effects and best art direction. In the end, it won only one best visual effects golden man - the best director and best film golden man of that year were all won by Oliver, who adapted from "Oliver Twist".

In fact, lanli's memory is slightly biased. He thinks that "2001 Space Odyssey" missed the best director nomination and won the best film nomination above the Oscar, and "escape from Tehran" is definitely not as important as "2001 Space Odyssey", so there is no need to make a fuss.

But it's not the Oscars, it's the Academy Awards.

"2001 Space Odyssey" won four nominations, including best picture, best photography, best art direction and best original sound, on top of the British Academy Awards, and finally won three trophies. In addition to best picture, the best picture and best director of the British Academy Awards were all collected by the "graduates" released the previous year.

In a word, Langley thinks that "fleeing from Teheran" is really good, but it will take time to test whether it can reach the height of history; But the reporters consciously ignored this part, and immediately turned into a tit for tat confrontation between Langley and Affleck, and the smell of gunpowder immediately began to diffuse.

Second, on the Affleck side.

Reporters repeatedly attacked Affleck's "facial paralysis performance", such as asking if Affleck envies Langley's performance talent, whether Affleck appreciates Langley's completing egot at such a young age, and whether Affleck is willing to perform with Langley.

Such problems, both inside and outside the words, are stinging Alfred's acting skills, and then further create sharp contradictions with the trap problem.

Reporters constantly challenged Affleck's bottom line in the interview process, and finally infuriated Affleck said forcefully, "I don't know. Because I haven't seen his works. So, how can I know whether he is a good actor or a bad one. Maybe someone likes his acting like that? "

The reporters then reported the remarks straightforwardly, which immediately caused an uproar.

Because under the intentional guidance of the reporters, all people think that Affleck has never seen the works of Langley, which is really a little arrogant; But in fact, the reporter's question is an Oscar nominated work. The arrogance and arrogance created by blurring the key information immediately make the question more subtle.

Later, Affleck came forward again to clarify, "I just didn't watch 'buried alive', 'crazy love' and 'detached' because of all kinds of accidents. But I did watch "tomorrow's edge" and "my cancer fighting self" and have great expectations for the upcoming "gravity." I hope you don't twist my meaning

But... The damage has been caused, and it is not fast enough to mend the wounds. The atmosphere of tit for tat and mutual intransigence between the two sides has been ignited by the deliberate operation of the media.

In any case, the stagnant water in autumn is still caused by the gunpowder of the two works, so that people begin to doubt whether it is the situation created by Warner Brothers and 20th century fox——

Warner Brothers is striving for further cooperation with Affleck, but Affleck and 20th century fox took the lead in reaching a cooperation agreement on the two works; Langley is about to work with Warner Bros. again, but Kevin towon is hoping to eliminate Langley's influence on Warner Bros. on the other hand, 20th Century Fox hopes to work with Langley.

Of course, all the gossip and grudges behind this are just speculation. The reality is that October has been busy for a long time.

On Friday, "American weekly" specially sent interns to observe and count the box office data of "gravity" and "reversal trump card" in front of the main chain cinemas in Los Angeles, New York, Chicago, Houston and Seattle, not to investigate the box office data of "gravity" and "reversal trump card", but to observe the audience flow.

The downturn and silence of the autumn show is the trend of the whole film market and industry, not the responsibility of one or two films. At present, the record holder of the weekend box office of the autumn show "smart: Ghost record 3" is only $52.5 million, barely over the threshold of $50 million, For today's film market, it is not satisfactory.

This time, "American weekly" wants to test: what is the stimulating effect of publicity on autumn archives?

From the historic Premiere of "gravity", to the "estrangement" between Raleigh and Affleck, to Justin, a traffic superstar in the era of social networks, and finally - and the most important one, Raleigh hall, countless industry experts believe that Raleigh has the hope to become a box office superstar who shakes the box office market by relying on his personal charm like Harrison Ford and Tom Cruise, After leaving the hotbed of summer camp, can Lan Li's appeal still be powerful?

After all the factors are added together, how many effects can be triggered? Is it possible to break the shackles of autumn stalls and find a new way to enlighten the box office of the film market?

Of course, they are only responsible for the investigation. As for the analysis of market rules and causes, this is the work of the experts.

"American weekly" has made incomplete statistics on 23 cinemas in five cities, mainly calculating the passenger flow of about one hour to two hours during the peak period, but the results are particularly gratifying!

"The average passenger flow is at least tripled!"

According to the sample survey, the passenger flow of cinemas in the downtown area will increase about twice during the peak period, and the attendance rate can reach 60% or even 70%; The number of cinemas in remote areas of the city has increased by more than four times or even five times. In previous years, even at the peak, the attendance rate was lower than 10%, but now it is close to 50%——

"Almost like summer. I mean, June and July are even more lively than August. " That's what the cinema manager said.

This is only a sample survey, showing a trend of passenger flow explosion, can not represent the specific Box Office figures; But at least it can be seen that after a long absence, the film market on Friday is booming again, and the enthusiasm for watching movies is rekindled. The subsequent box office figures on Friday also give strong support——

The box office of the whole market broke through the threshold of 100 million on Friday! This is the first time in North American film history!