Chapter 1021

The summer of 2012 is definitely the most competitive summer after the millennium, at least in terms of paper strength. In the fourth week of June, North America once again ushered in two blockbuster works, Pixar's "brave legend" and 20th Century Fox's "vampire hunter Lincoln".

The former is Pixar's $185 million annual masterpiece.

"Pixar products" has become a benchmark in the industry and an absolute guarantee of quality. In the past few years, there has been one "food story", "robot Wali", "flying house Tour" and "Toy Story 3" every year on average. All of them are acclaimed and popular, and the box office and awards are soft. But last year, "racing Story 2" suffered Waterloo, and lost both in word-of-mouth and box office. This year, the performance of this "brave legend" has attracted countless attention from the industry.

The latter is a wave work in recent years. After "Twilight" and "hunger game", another work adapted from youth novels.

Although it costs only 70 million yuan, this year's "hunger game" only invested 78 million yuan. In 2008, the production cost of "Twilight" was only 37 million yuan. With the launch of a new young cast and the upsurge of vampire and youth novels, the market prospect of this work is also highly recognized.

Before the opening of the summer archives, people are also looking forward to whether the "brave legend" can prove Pixar's excellence in both word-of-mouth and box office; On the other side is whether "Lincoln The Vampire Hunter" can copy the box office miracle of the film adapted from the youth novel, and usher in a black horse at the box office again.

However, after the Avengers alliance opened the competition pattern of this year's summer archives, everything has changed. After the earth shaking and ups and downs of the past seven weeks, no one dares to assert that this week's North American weekend box office market will remain as usual.

In fact, the same is true.

"Legend of bravery" didn't have a great reputation. At least, compared with Pixar's consistent reputation, the results can only be regarded as tepid. The comprehensive evaluation of the media is 69%, the fresh index of rotten tomatoes is 78%, and the popcorn index is only 76%. This performance is better than last year's "car Story 2", but it is still far lower than expected.

Although it can not be said that Waterloo or fiasco, but "car Story 2" after the defeat, Pixar is still not able to quickly return to the blood.

"Vampire hunter Lincoln", at least in the early stage of public praise is so, the media comprehensive evaluation 42 points, rotten tomato fresh index 35%, popcorn index 50%. However, such a result is not an accident, just like what happened when twilight was first released.

The question is, what is the impact of the low performance of word-of-mouth on the opening box office and the subsequent box office?

The premiere of "Legend of bravery" took us $66 million in three days over the weekend, which was almost the same as the box office of the premiere of "car Story 2", which was not satisfactory“ "Lincoln The Vampire Hunter" has turned over 16 million bad grades and become another typical example of how bad the film adapted from the youth novel can be.

With all expectations, the performances of "brave legend" and "vampire hunter Lincoln" are disappointing, although the box office data of the premiere of "brave legend" is second only to "Avengers alliance" and "tomorrow's edge", ranking third in the summer program at present; But the overall momentum is still lower than expected, failed to show more powerful competitiveness——

This also means that the market impact faced by "tomorrow's edge" is not fierce.

At the same time, the topic of "today's show" is rampant, the news of "hereditary aristocracy" is shocking, and the discussion of "tomorrow's edge" is on the rise. It is irresistibly becoming the most eye-catching work in this summer's archives, successfully surpassing the "Avengers alliance" and taking a strong lead in the topic effect.

Last week, "tomorrow's edge" delivered 48% of the next week's box office drop, succeeding in winning the North American weekend box office ranking; This week, expectations naturally began to rise. As a result, "tomorrow's edge" did not disappoint.

"26%, ultra-low drop!" Tomorrow's edge will create another box office miracle

"It's been on for three weeks, and the momentum is not decreasing. Tomorrow's edge is catching up with Avengers' box office in the same period!"

"Incredible! The box office boom can't be stopped. "Tomorrow's edge" is becoming the biggest dark horse of this summer's season

"With strong performance, 'tomorrow's edge' has become the most popular work of the summer program in June."

"Next only to James Cameron, the third lowest box office drop in film history in the third week," tomorrow's edge "is writing its own miracle."

……

As the media reports have said, the 26% ultra-low decline has created the third lowest decline record in film history in the same period - among the large-scale premieres, only two works of James, "Avatar" and "Titanic" lag behind; Compared with the Avengers, the decline was 46%.

Once again, "tomorrow's edge" shows unparalleled box office potential!

With $52.5 million in the third week of its release, edge of tomorrow's box office data over the three days of the weekend ranked third on the list of film history records. The champion is 68 million from avatar and the runner up is 55 million from Avengers.

As the media said, "tomorrow's edge" surpassed "hunger game" in the second week of its release, while "Avengers alliance" is approaching in the third week. The whole rising curve is fierce, which can be called adverse!

With the premiere weekend crowded into the super schedule, no one in the media or in the industry is optimistic about the box office prospects of this work; Even Warner Bros. seems to lack confidence and confidence, but in the end, this work reproduces the miracle after the release of "Avatar" and "Titanic". The box office development curve is becoming stronger and stronger, creating history step by step.

The question is, what will be the final foothold of "tomorrow's edge"?

In the fourth week of June, in the North American weekend box office ranking, "Legend of bravery" won the championship, and "tomorrow's edge" took the second place, followed by "Madagascar 3", "Lincoln The Vampire Hunter", "Prometheus" and "Snow White and the hunter".

Among them, "Prometheus" weekend box office has fallen below 10 million, only made $9 million, three weeks of cumulative box office will be more than 100 million, which for the great expectations of 20th century fox, is really disappointing.

The box office figures of other works ranked after them are even worse.

Tom Cruise's "rock 'n' roll era" fell 47% the next week, with a cumulative box office of 28 million, which is doomed to lose 75 million yuan of investment.

Will Smith's "man in black 3" grossed 160 million in five weeks. However, the investment of 225 million yuan and the high cost of publicity make it very difficult to make a profit.

The box office of Johnny Depp's "dark shadow" has accumulated 75 million in seven weeks. The overseas market is also in a downturn. It is estimated that the production cost of 150 million yuan will still depend on the video rental market.

However, the biggest dud of this year's summer season is "super battleship". With an investment of 200 million yuan, the cumulative box office at present is only 60 million, and the box office at the weekend has dropped to 500000 US dollars. Universal Pictures has lost money to internal injury. Not surprisingly, this work is the biggest fiasco in 2012——

Later, after the "alien battlefield" landed in North America, the professionals realized that they were still too young and blind, and the conclusion was too early.

In a gloomy situation, even the "Legend of bravery" which successfully won the championship can not stimulate the enthusiasm of the media. All eyes are focused on the "edge of tomorrow". Just look at the entertainment headlines of major newspapers and magazines, you can see that: Ming Ming has fallen to the runner up, but all the headlines are "edge of tomorrow".

Three weeks after its release, this commercial popcorn blockbuster starred by blue Lee has grossed 370 million US dollars, which is close to 400 million US dollars!

What's more, in the comparison of box office data in the same period, "tomorrow's edge" has quietly narrowed the distance between "Batman: The Dark Knight" and "Batman: The Dark Knight". The gap between the two is only about 20 million, which also means that "tomorrow's edge" of 500 million in North America is gradually becoming a possibility, and referring to the box office decline in the third week, the probability is still growing!

In this regard, Warner Bros. has been laughing, even for themselves, such achievements have been extremely gratifying, let alone compared with the dismal and frustrating performance of Universal Pictures.

In September last year, Warner Bros. paid $10 million for the film and invited lanli to join "tomorrow's edge". Now it has become the most acclaimed investment in the industry; In contrast, Universal Pictures has been slow to refuse to offer higher pay, chose van diesel and changed the production plan for the sequel. Now it seems to be extremely stupid.

However, it's not a clear account. Everyone has his own decision in mind. More importantly, the box office sweeping mode of "tomorrow's edge" has not stopped.

In the fifth week of June, a total of four works were released on a large scale, with more than 2000 theaters, "Teddy Bear", "magic Mike", "the witness protection program of black mad woman", "a sister falling from the sky"; At the same time, the actors in the four works are all starry and well cast.

Although the cost of the four most expensive "Teddy bears" is only $50 million, the competition between them is still highly anticipated.

Sure enough, "Teddy Bear" and "magic Mike" both came out of the tight encirclement. They not only got good reviews in terms of word-of-mouth, but also gave satisfactory answers in terms of box office. The summer season is about to open two months ago. Before the independence day, the market finally sent the good news of recovery. This abnormal summer has gradually returned to the normal track.

However, in the hustle and bustle, the box office trend of "tomorrow's edge" is still the most eye-catching. After the amazing adverse decline for the third consecutive week, this work has undoubtedly become the annual blockbuster in 2012!