Chapter 1004

Langley hall, Jennifer Lawrence, Paul Walker, Alexander scargaard, Lamy Marek, Donald Glover, Kaya scudario, will Poulter, Tony Wei, ray Stevenson.

Ten actors, full of ten actors, all the main actors of the entire "tomorrow's edge" crew attended, including ray Stevenson, who plays the general. This is the most complete activity of the crew members in the publicity period, which not only shows the sincerity of the crew, but also re emphasizes the importance of the whole team in the film.

It's too hard for other commercial films to travel.

After all the actors were seated, Matt, the host, couldn't help but focus on lanli. "Before I officially enter today's interview, please allow me to express my surprise. The performance just now is really wonderful. I've never seen such a scene before. I have to emphasize again, God, Can you talk to us about the song just now? "

"Of course." Lenley replied with a smile, holding the microphone and slightly sorting out his thoughts, "as I said just now, today's performance has a purpose. I hope more people can know about ALS, and I also hope more people can know about the heather cross foundation. Just now this song is the theme song of the foundation."

"Oh, what's the name of the song?" Cut in when you're comfortable.

Blue Li slightly Leng Leng, "can I say it directly? Why do I have the illusion that I'm selling insurance When he made fun of himself, Paul, Jennifer and others began to laugh, and lanli himself began to laugh, "another ray of light." the song just now is called "another ray of light."

"I hope that people can realize that every life is extremely important. They have their own world, and they are fighting hard in their own life. It doesn't mean it doesn't matter if other people can't see it. That's why the heather cross foundation was founded. Even the faintest light, he is unique. "

Lanli seriously explained, and rummy's supplementary words came to his ear, "just like Heather cross." Lenley turned to Lamy with a smile and a nod of affirmation. "Yes, just like Heather cross."

"In fact, before Heather, I never even knew about amyotrophic lateral sclerosis, but the pain and suffering of this disease is unimaginable. I believe that in this world, there are countless such diseases, such patients, such ordinary people, but they are still real. Maybe it's boring and boring, but this is life. Believe me, I'm trying to express it in a humorous way. I hope you can keep your attention, but I realize that it's not easy. "

Langley's self mockery did not stop, but explained it in one go, maintained the same tone, cut in without warning, and instantly caused a low laugh on Rockefeller square,

"So, before you leave, the show must go on, otherwise the performance just now is so hard that you feel like losing money." Lan Li was ready to continue to speak, but the laughter interrupted his words; Matt, sitting diagonally opposite, added, "believe me, it's not going to cost you anything. I have a strong suspicion that the social network is now a frying pan. "

"Roar." Donald and Jennifer started cheering around, and the atmosphere revived again.

Lanli chuckled, "another ray of light." this song will be officially released this week. Only digital audio sources can be found on all major platforms. At that time, all income, I mean, all income will be donated to the heather cross foundation. " Immediately, the whole audience began to whistle one after another, cheering one after another, interrupting Lan Li's speaking rhythm for the second time——

In the face of the surging crowd of tens of thousands of people, it's really not easy to speak coherently.

"In addition, on top of one person's concert in February, I created another song, which is of great significance. After careful consideration, I finished the recording of this song in the studio. Next, I will release digital audio sources on all major platforms simultaneously;

At the same time, the song will be included in Don Quixote's album and a special edition will be released. However, the special edition is limited to a limited number as a souvenir. Of course, all the income will go to the heather cross foundation. "

In the hustle and bustle of cheers and support, Lan Li announced the next plan.

The so-called special track is "say you won't give up". As a hidden track, it was included in the special edition of Don Quixote; However, the special edition album is only limited to 500000 copies, that's all. Even if it is sold, it will not be published again; The main purpose is to promote the digital sound source of the two singles, hoping to get more support and become an important publicity channel of heather cross foundation.

Matt and Ann quietly exchanged a look, and their eyes showed surprise and surprise.

It's not just them, but all the audience watching the show at this moment can deeply feel that, as Langley said, this is a hype, all of which are carried out around the "Heather Cross Foundation". This is not a mere effort to earn fame, but a real and down-to-earth act of goodwill. That determination, that belief, it's eye-catching, it's moving.

"Wow, Langley, so this is absolutely serious?" Matt sighs.

Lanli chuckled. "I'm trying to be serious. As far as I know, I'm really serious now. Besides me, last week at the premiere of tomorrow's edge, we officially released a batch of limited edition peripherals. As far as I know, the sales of these peripherals seem to be good. Fortunately, Warner Bros. also donated all the proceeds from the peripherals to the heather cross foundation. "

"Oh! My God Ann widened her eyes and exclaimed, "so is all the communication on social networks for charity? Jesus! Why don't you just say it? This may create more waves and call on more audiences to join in. "

"I guess maybe I'm not the producer of tomorrow's edge yet?" The subtext is that Warner Brothers doesn't want to blur the focus and separate the film from the work itself. Instead, they put more enthusiasm into the foundation, thus affecting the box office. Such a profound meaning, only real professionals can understand, "the actual situation is, we need some topics, we need some attention, from the current audience boom, we have succeeded."

If it is not limited peripheral, just film peripheral, on the network is bound to be unable to set off such waves, more so to attract so much attention, today's "Today Show" will not be so successful. In short, everything is a marketing strategy, in the final analysis is to make people really pay attention to the rare disease of gradually frozen people.

"So... Now it seems that I'm really selling insurance. I don't know what the sales are like. I hope that at least on the social network caused some small waves, it would be better Lanli's relaxed and cheerful words once again triggered the audience's laughter, and the hot atmosphere gradually began to spread.

Little waves?

It's obvious that Langley is too vain.

After the end of the program, in addition to the ratings and the number of viewers both reached the historical high in the past 30 years; Social networking has even sparked all the hot discussions. Just above twitter, 1600 related tweets appear every minute, and last for nearly six hours, easily breaking the record set by the premiere of "tomorrow's edge" last week.

At the same time, Facebook, photo wall, Google and Yahoo communities have all burst into hot discussions, and relevant keywords have all entered the hot search list, with the attention of "tomorrow's edge" rising; Before the bustle and noise of the super schedule has completely settled down, "tomorrow's edge" widens the gap again, leaving "Madagascar 3" and "Prometheus" far behind.

The most amazing thing is the grand occasion of Rockefeller square. The live video of Langley singing "another ray of light" successfully triggered thousands of lights, even eclipsed the sun in the sky of New York. This video was released and uploaded through the official channel of NBC TV station. Within 12 hours, the viewing index exceeded 40 million, And it broke through 100 million in less than 24 hours, becoming the first 24-hour video that broke through 100 million.

The tremendous influence of Warner Bros. has burst out the energy of destruction. Not only Warner Bros. but also other major film companies and TV stations have been watching.

Then, iTunes, spotify and other platforms announced one after another that all the profits of "another ray of light" and "say you won't give up" will be donated to the heather cross foundation. After the release of the relevant announcement, it further pushed the vigorous speculation to the extreme, and its influence is still spreading continuously.

For journalists, it was a bit of a shock.

As Lan Li said, he never cares about speculation, because it's unnecessary and because he doesn't care at all; Now they finally understand what this means. If they don't make a sound, they will make a great success. With this charity campaign alone, lanli has established itself as a superstar in one fell swoop.

Although it is said that they have no intention to take advantage of each other, even lanli and Warner brothers did not expect the development trend of the matter; But there is no doubt that lanli's appeal in North America has really laid a solid foundation, and no one will question it again.

This is a typical summer camp, but it is also an atypical summer camp.

"Are you sure you're not going to stop me?" Blue Li picked eyebrow tail, "if you like, I can hold a temporary concert here." This sentence just came out, the scene began to make noise, eager voice one after another, this let Lan Li think he poked into the hornet's nest, had to quickly continue to say, "but, today is' tomorrow's edge 'propaganda journey, so I think we should talk about the film."