Chapter 1116

What if I can't afford it?

Let's shoot it. Other brands and heavyweight 4A companies have said that advertising creativity is particularly simple and can be done in one day.

Therefore, Gu Zheng ushered in such a group of advertisements.

Between the ice peaks shaped by a pile of artificial snow, Gu Zheng was shivering in the red and yellow shorts and vest of the national team leader running sports training team like two fools.

I don't know which grandson put forward the advertising concept, which integrates Gu Zheng's famous sports in the world.

With this bad idea, there are three mountains with ridges in front of Gu Zheng, and these man-made ice peaks need Gu Zheng's props to push away or smash in the process of running.

The whole process of advertising is like this.

A man in underpants was running on the top of the snow mountain in high spirits. Suddenly, three closely separated and continuous peaks appeared on his only way.

Seeing the man here, he was very powerful. After a roar like a giant bear, he first pushed away the first mountain, then smashed the second mountain, and finally hit his forehead to arch the third mountain into powder.

When he finally succeeded in breaking through all the obstacles and came to the final goal, a glittering medal and a pack of plain red arrows were placed on the crystal clear ice peak throne, waiting for Gu Zheng's choice.

At this time, Gu Zheng just slowly stretched out his hands, arched left and right, put both into his bag, smiled at the camera, and said the following lines: "I want the gold medal and I want the red arrow."

"That's a real man."

That's all the content of the whole advertisement.

After listening to the script, Gu Zheng turned out his white eyes and didn't take them back for a long time.

If he doesn't really think he is a real man, don't give him 1.5 million for such a shameful advertisement, even if he gives him 15 million... Should he still shoot it!

Gu Zheng, who did a good job in mental construction with a very fast speed, adapted quickly.

There was no discomfort except that the humble snow mountain was a little cold when it was broken.

Especially in the last line, it's really.

Let the well-known advertising director behind the lens watch the continuous shooting of thighs and praise again and again.

The difficulty of advertising really has a lot to do with whether the photographer is inside or outside the circle.

Because of the performance of an outsider, he can only return to the origin to express himself.

It's like Gu Zheng's script. For outsiders... It's rare to break through the sky.

However, let's take a look. Gu Zheng needs to take more actions when shooting action plays to prevent the lack of details and supplement the editing... Other literary plays are just one shot.

In addition, Gu Zheng has never been trained in acting, which can only explain one problem, that is, he performs in his own color in the lens.

Strong ah, the advertising director couldn't help taking a deep breath. I haven't seen such a confident person for many years.

The multi event champion is really different.

If the director of the red arrow advertisement just sighed in his heart, then the director of binary milk said "I'm rough! I'm X" in his mouth when he ran with the camera... This is like a mantra, and a series of them never stop.

Yes, after the shooting of the red arrow advertisement, the advertising of binary milk followed closely.

But as a local milk brand in the capital, other brands are also very considerate.

After hearing that Gu Zheng missed a lot of work because of the competition, the factory leaders of others waved their hands and solved Gu Zheng's most troublesome problems.

How did he solve it?

He made an effective communication with director Li of Fengtai branch, from top to bottom.

Starting from the capital city administration, it progressed layer by layer and was finally assigned to the publicity task of Fengtai branch.

So how can an advertisement for binary milk be linked to urban management?

That is, in this advertisement, we should reflect the most common day of urban management, and tell a milk advertisement with a small story.

In this advertisement, the whole Fengtai branch is lucky to become the background wall. In the end, even the large-scale public service advertisement combining urban construction and brand effect.

All the relevant personnel in this story are related to the personnel in Fengtai branch, and none of them is a model paid for.

With Gu Zheng's blessing, the field staff of the whole branch felt the taste of making advertisements.

On the day of the advertisement shooting, every person who accompanied Gu Zheng to the police was accompanied by a photographer. Even in the dead corner of the cab, fixed-point shooting equipment was installed to shoot the whole process of going out on patrol in an all-round way.

Because the following photographers with all kinds of equipment are mostly in Wuyang, and most of them are vendors. After seeing this posture, they thought that the whole Fengtai branch was a group to beat them.

The new year in February has just passed. The vendors who originally returned home for the new year also intend to take advantage of the heat of the new year and come out to make a wave of quick money.

Who would have thought that there would be a large-scale clean-up and suppression. What a bloody misfortune they have brought.

They should not rush to join the excitement because there is a free temple fair near Longtan Lake.

Vendors make complaints about their general turmoil.

They were waiting for three rounds in the crowd, pushing flat plates and carrying containers. When they scattered in all directions, they saw an unforgettable scene in their life at the moment of looking back.

I saw that under the protection of these urban management brothers, a stall selling eggs and cakes occupied their pile... Among the vendors who had just escaped... The best shop, Shi ran piled up the stall facilities that they were familiar with.

From the stove of pancakes to the Mazar for dinner, there are many and no shortage.

Not only that, the goods sold by the stall built with the cooperation of urban management are particularly complete.

It not only has egg filling cakes based on coal stove, but also comes with... Pancake fruit with transparent glass cabinet + gas tank.

This is simply the best way to grab business. You don't even give others a chance to compete with your peers.