Chapter 184

No matter what is the intention of the company's leaders, they still need to pay attention to the fact that it is written in black and white. Especially as a new soldier, he was praised by Liu Zhiguo just now, and then he took his words as a deaf ear. That's not appropriate. They must have inspected the market situation in the past, but it didn't work, so Guan Shanyue felt it necessary to go out to inspect it in person, so he called director Zheng of the sales department: "brother, do you see the content of the first tune meeting? I'm a little confused. What do you think? "

In the past, Guan Shanyue always thought that director Zheng was called Zheng He, but she wondered why he had the same name as the eunuch of the Ming Dynasty? It was only after arriving at the technical center that I learned his name from the quarterly award distribution form.

Zheng said: "variety development is always an unavoidable topic in the company's meetings. This kind of thing was often said in the past, so we can't ignore it or attach too much importance to it. You've just come into contact with this area. Go out and have a look. If you want to go, I'll go with you, OK? " Guan Shanyue excitedly said: "great, I listen to your arrangement."

Zheng Fan said: "no, you are an official. I'll listen to you and serve you well. Let's go to the dealers first and listen to what they need. Then go to the steel plant to check the standard and listen to the views of the steel plant colleagues, OK? " Guan Shanyue said, "great! I'm very thoughtful. " "In this case, I want to take your BMW. I won't go to other cars," Zheng said with a smile Guan Shanyue snapped her fingers: "Xiaoyi, I'll pick you up tomorrow."

The next day, Kanto drove a BMW and set out with Guan Shanyue and Zheng Xun. After driving for a while, Kanto said, "you can't always drive luxury cars. It's no fun not to go back and drive Pusan." Guan Shanyue said with a smile: "you are still in a bad mood. Now it's OK for me to ride a bike."

"There is something wrong with what you said," Zheng said. Why? If you are a billionaire, even if you wear a pair of cloth shoes, no one dares to look down on you and praise your simplicity. But if you are an ordinary person, if you dress simply, others will say you are poor, or stingy and so on. Generally speaking, when you have the strength to despise everything, you will hide your strength, or you won't care about it. On the contrary, people who have no strength will always pretend to be powerful, for fear that others will look down upon you. "

Guan Shanyue ha ha: "it's reasonable and philosophical. I've just come into contact with the technology center. I always see the shortcomings in the past, but I don't know why. There are differences in people's abilities, but no one who can be a section chief or a section chief is a fool. Maybe they have done a lot of work, but in the end they can't do it any more

"I'll tell you about steel sales first," Zheng said. First of all, steel sales should focus on the sales radius. For example, if our company draws a circle of 300 kilometers, that's our area. It's too far to include the freight. Unless our products are unique in the whole country and no one competes, or a few products are more expensive in some areas and competitive except for freight, they are not suitable.

This sentence is the basis of our development of varieties. Within the sales radius, you can do as well as you can, and the developed varieties will have market benefits. But outside the sales radius, the benefits generated by your development of varieties can offset the freight, but it's not appropriate. So let's first investigate the nearby steel traders to see what is urgently needed in the market, and then look back to see what we can produce. "

Guan Shanyue asked, "are the dealers in our city still going?" "Go, I informed them yesterday," Zheng said Guan Shanyue said in embarrassment: "brother, many of them know me, but they don't know that I work in a steel plant. What do you say to do?"

"Oh, I forgot about it, and I'm still in your car, as if I'm a family with you, which is even more inappropriate," Zheng said. Let's go to Lao Du's for lunch, and then we'll talk about it

Du Jinghua knew that they were coming, and he was ready early. After setting up the banquet, Du Jinghua said, "I know you two are here. I went to the kitchen and cooked two dishes: fried eggs with leeks and spicy peach kernel. Don't underestimate these two dishes. They are my favorite. I like them in spring. Leeks are planted by themselves, and eggs are also free range Chaiji. The key is that the heat is not easy to grasp when frying. "

"The key is to strengthen Yang," Zheng said Du Jinghua said with a smile: "ha ha, men. This pepper leaf is more refreshing, coupled with walnut kernel nutrition, delicious. You said that when we were young, why didn't we know that Zanthoxylum bungeanum leaves could still be eaten? Think about the past, not only poor but stupid Zheng Li said: "you have smoothed the young leaves of Zanthoxylum bungeanum, what else do you produce? Now that life is better, people begin to think about how to eat, and then they come up with a lot of tricks. " Du Jinghua: "it seems that what you said is reasonable."

Zheng Yu asked with a smile, "how is the preparation for your steel plant?" "The overall design has been completed, and the next step is to start bidding," Du said "You want to be bigger and stronger," Zheng sighed "I don't want to be big, I want to be strong," Zheng said with a smile. My goal is to be the leader of the domestic rail industry. I can produce all kinds of models from light rail to heavy rail, and occupy more than 70% of the market share. "

"No one competes with you?" Zheng asked suspiciously Du Jinghua said: "how could it not be? As long as there is competition, I will defeat him at all costs. So far, we've all closed down. I'm the biggest competitor in the market. Another key point is that big companies don't like to do my products, which makes me develop in the gap of the market. However, in the past, some of my profits were taken away by the steel plant, so I am also preparing to build a steel plant, so that other similar enterprises are not my competitors. “Guan Shanyue thought that the strategy of sales radius mentioned by Zheng Xun on the road is actually the company's current production organization mode of "replacing production with sales". The company will produce whatever the market needs. This also has the advantage of being close to the market. But the purpose is poor, may have been in the state of following.

Du Jinghua's model is called "promotion by production". After investigating a large number of markets, the company formulates a development plan to decide what to produce and what to sell in the sales department. He positioned the enterprise in the rail market, and prepared to be the leader of the rail industry, similar to some steel mills, which mainly produce wire rod, from soft to hard, all kinds of products can be produced. Such shortcomings are also obvious, that is, a single variety, poor ability to resist market risk. However, the development to the extreme also has advantages, such as high market awareness and the right to speak in the market.

To measure these two models, Guan Shanyue thinks that from the perspective of short-term survival, the model of "promoting production by marketing" is more appropriate. From the perspective of brand building and long-term development, "product promotion" is more appropriate.

Guan Shanyue sighed that it's better to travel thousands of miles than to read thousands of books. You can get something when you go out.

When his old friend met again, Zheng Xuan asked for a glass of wine on his own initiative. Du Jinghua was surprised and said, "are you quitting?" Zheng Yu said with a smile, "I'd like to borrow your wine for brother Guan." Du Jinghua a pair of don't understand of appearance to Guan Shanyue said: "you say you, in the company when a director still have come to interesting, figure what?" "Mountain people have their own tricks!" Guan Shanyue said with a smile: "I want to understand the dark side of the enterprise, so as to facilitate my future development."

Du Jinghua despised: "no work. As long as there are people, there is a dark side, contradictions and struggles. Don't say that. Drink. " They picked up their glasses and touched them. Du Jinghua said, "let's drink to Director Zheng, too."

Guan Shanyue likes this kind of atmosphere, not many people, three or four friends get together to drink and chat, freely.

Drinking to xingchu, Du Jinghua said, "I'm happy today. Do you know why?" Zheng Xuan shook his head, Guan Shanyue's mind flashed a flash: "can't it be the joy of making Zhang?" Du Jinghua is a Leng: "what is to make Zhang Zhi happy?" Zheng Yu said with a smile: "it's just having kids. It's terrible to have no culture

Du Jinghua said happily: "I am a big old man, right! It's just a "happy ending."! Brother Guan, god man! Can you guess that? " Guan Shanyue said with a smile: "to your age, but also a successful person, what surprises can you have?" Du Jinghua burst out laughing: "it's also the light of Guan laodi. It's you who make me lively and magnificent!"

Guan Shanyue wanted to learn from the Scriptures and said, "I wish I could succeed. Congratulations! But there's no problem with my sister-in-law? " Du Jinghua shook his head and said, "can I have no problem? Fortunately, when my girls are older, I send them to study abroad, leaving them out of sight and out of mind. To be honest, it's not that I don't like girls, but I really want a boy. After all, I have a grandson named Du, right? I told your sister-in-law clearly that it's not a matter for you to divorce now. Our assets are mortgaged in the bank. There is not much money left? She can only accept it when it's done. As for the future, let's talk about it later. "

Zheng Xun said with a smile, "it's called gain and loss." Du Jinghua said: "the power of the two evils should be taken lightly, and the power of the two benefits should be taken seriously. It is a great event to inherit the family." Zheng Xun joked: "feudal remains!" Du Jinghua said with a smile: "why didn't Empress Wu pass the throne to her surname when she was dying? Because it's not her own flesh and blood, so we can only give back Jiangshan to the Li family. A woman's surname can't be inherited. That's why I want to have a son. Ha ha. "

Coming out of Du Jinghua, Zheng Xuan said, "I will not go to your company. Go back and talk with you. Let's go to a company that mainly deals in strip steel. "

Dear readers, the new year is coming. Thank you for traveling together! Your company is my biggest spur, I will work hard to create, thank you for your love!

I wish you all a happy and healthy new year!