Chapter 485

After the zero point show, audiences began to publish their viewing experience of "Avatar" on pea.com and other forums.

"There is no doubt that this is a super blockbuster worth walking into the cinema. It is nearly three hours long, but the plot is not delayed at all. In addition, it is recommended to buy 3D or giant screen hall to double the viewing effect, which is absolutely worth the money."

Most viewers said that Han Fei was once again at the forefront of Chinese films in terms of special effects.

Of course, there are also audiences make complaints about the movie "Avatar", which is too "European and American". It is not like a movie with Chinese core.

However, there was an immediate response from the audience.

"Nonsense, this film is going to be released in Europe and America. If you want to make foreigners' money, you have to take care of others' feelings?"

It seems that most viewers don't know anything about Indians. In fact, up to now, many Chinese believe that the United States is a country that maintains world peace and equality of all living beings, just as they publicize in their films.

Fanghua, a famous film critic, finally released her long review after the zero point file. In fact, she actually participated in the premiere. It took her three hours to finish the long review.

"How to say, after attending the [avatar] premiere, I couldn't calm down for a long time. There is no doubt that Han Fei and his team made a shocking film again. This shock comes from both the visual and the plot core."

"As many viewers have said about the visual effect, I'll simply sort it out here. First of all, the most amazing thing is the crew's depiction of Pandora. Every flower and grass here is so magical, but so familiar. In a trance, we seem to see another earth, the fantasy earth."

"Of course, the most brilliant thing in the film is the use of CG animation and motion capture technology. If you have seen [the rise of the scarlet ball], you should be no stranger to these two technologies. Thanks to the technical precipitation of [the rise of the scarlet ball], we have the opportunity to see the vivid neville people."

"This is very important. With all due respect, there has always been a strange circle in Chinese films. No matter what theme is hot and what star is popular, they can play the leading role no matter whether they will act or not. Few people will notice the accumulation of technology. However, this is the direction that Chinese films should develop. Han Fei and his team have come step by step, from [dragon hunting formula] to From [wandering the earth] to [the rise of the scarlet ball] and now [avatar], the audience can clearly see their progress. "

"Han Fei once said that movies are a handful of fools who turn their dreams into reality for most people. However, how many people will make efforts to realize this dream?"

"That's enough about special effects. Let's talk about the plot. I see many comments on the Internet saying [avatar] The European and American flavor is too strong. In fact, this film is an out and out critical film. The persecution of the neville people by the mining companies. European and American countries came to the Indians unreservedly in the last century. Moreover, the film always has an artistic element. The Indians are not as lucky as the neville people. When the Indians are forced to lay down their weapons, their population has declined 5% of its heyday. "

Fanghua's long comment has aroused great repercussions on the Internet for a time. Many Chinese people began to look through history and found that, indeed, as she said, the persecution of Indians in European and American countries in history is the same as the persecution of Neville by mineral companies in the film. The only difference is that mineral companies in the film are interested in rare minerals, while in reality, European and American countries are interested in rare minerals It is the land of the Indians and their labor force.

Yes, in history, many Europeans and Americans turned Indians into slave trade. That was a barbaric and bloody era. The most ironic thing is that Europe and the United States became powerful countries by sucking the blood of colonies and licking their faces as gentlemen. What do they say about freedom and equality?

When the online discussion on "Avatar" was in full swing, Han Fei finally got the box office statistics of zero field.

46.73 million. This figure is really scary. If there were no accidents, the box office of "Avatar" on the first day should break through the 400 million mark.

However, it's normal to think about it. There are no special effect blockbusters in the films released in the same period. The 3D projection halls and giant screen projection halls of all major cinemas have been given "Avatar", and it's normal that the box office of zero field is higher.

Of course, "Avatar" is not without disadvantages. After all, the screening time of nearly three hours is too long. It doesn't have an advantage for making films. The ticket prices of "Avatar" in major cinemas are also more expensive than those of films within two hours.

"OK, don't endure it. Go back and have a rest first." Han Fei also yawned.

After they left, Han Fei saw that Li Yanan was still sleeping, so he carefully picked her up. There was no one in the company.

However, Han Fei soon found that Li Yanan was actually pretending to sleep, so he tripped at his feet like a prank, and then Li Yanan immediately screamed.

Just when she was ready for free fall, she found that she was still in Han Fei's arms. Looking at the bad expression on this guy's face, she immediately knew that she had been fooled.

"Hiss ~ ~ ~" Han Fei sat in the cab and was still breathing in. Maybe Li Yanan was so docile that Han Fei almost forgot the destructive power of the girl.

"Hum, tell you to scare me." Li Yanan raised his fist proudly.

Han Fei could only shake his head reluctantly: "you're okay to say that you wake up and pretend to sleep."

"I want you to take care of it."

"Don't let me hold you if you can."

"What are you muttering about?"

Well, this is life.

After a while, Han Fei was pulled up by Li Yanan. Seeing that it was already nine o'clock in the morning, he hurried to wash and drive to the company.

"Next, the core of our publicity strategy is value!"

Yes, the length of "Avatar" determines that its film arrangement quantity will not be too high. For the same film arrangement quantity, other films can be arranged for three times in the same period, while "Avatar" can only be made for two times. Moreover, in order not to lose money, the ticket price of "Avatar" is several yuan higher than that of other films, which is an unchangeable disadvantage.

Han Fei's strategy is to take the initiative to turn disadvantages into advantages. The same ticket price "Avatar" is indeed more expensive than other movie tickets, but we are reasonably expensive. A movie ticket can last nearly three hours. Isn't it worth it?

This is a bit of an advertisement for instant noodles. Although "Avatar" increases both quantity and price, it still says "super value"

Not to mention, such a publicity strategy seems a little tacky, but it really works and plays a good role for some price sensitive audiences.

Of course, the audience of those 3D projection halls and giant screen halls don't care about the extra time. They have higher requirements for viewing experience, which is exactly the strength of "Avatar".

From the ticket purchase of the whole bird cinema, the box office growth momentum of "Avatar" is still very strong, especially since 2 p.m., many 3D screening halls, even the most corner tickets, have been snapped up.

After six o'clock in the evening, the ticket was even more nervous. After twelve hours of word-of-mouth fermentation, the score of "Avatar" pea Network was stable at 8.7. Such a high evaluation also made some fans who were still in a wait-and-see attitude determined to buy tickets. However, they soon found that it was difficult to get a ticket in the 3D screening hall, Even ordinary projection halls have only some corner positions.

Not being able to buy tickets naturally gives people a panic, just like the anxiety caused when people can't buy tickets during the Spring Festival transportation.

"The number of films is still not enough. In other words, there are no other films in the same period. Why not increase the number of sessions?"

"That is to say, I looked at it. The attendance rate of other films on the same schedule is less than 45%. It's better to be free. I've been squatting since two o'clock in the afternoon. I didn't get one in the 3D field, and I didn't even refund the ticket. I'm speechless."

In fact, the cinema is also very difficult. The number of films arranged by "Avatar" has reached 46%. In fact, not all sessions are full, but there are few 3D sessions, so it seems difficult to get one vote.

Many viewers who require high viewing conditions will not be satisfied even if they increase the number of 2D sessions.

In any case, the first day of "Avatar" was an unprecedented success, and the audience's enthusiasm for watching the film was mobilized. Some finally arrived at the cinema and found that they had no tickets, so they had to watch 2D venues or other films to satisfy their greed. It was also an unexpected surprise for the films of the same period.

Li Yanan has been in the lobby of the flying bird theater. She always smiles when she hears someone coming out of the theater and talking about how cool the special effects of "Avatar" are and how attentive they are.

In fact, at the beginning, Li Yanan was not very optimistic about Han Fei's work. After all, what Xueba thought in her mind was more practical. However, after working in bird film and television for a period of time, she finally knew that the original film could bring so much happiness to the audience.

Of course, they are not as essential to the people as the real industry, but films are indispensable under the current basic environment of China.

It's like grandpa Mao once announced to the world in Tiananmen Square that the Chinese people have stood up from now on.

Standing up is not only about material standing up, but also cultural standing up. With the continuous growth of Chinese films, films have become the most important part.

At 3 a.m., Han Fei finally waited for the box office data on the first day.

420 million. Even if everyone was prepared for this achievement, they were shocked. Obviously, they once again created the first day box office record of mainland films and fixed the record at 400 million.

No doubt, this record will not be broken for a long time in the future.

Soon, the major media also got the data of the box office on the first day. For a moment, the whole public opinion was in an uproar. Soon, reports appeared on the front page of the major media. There is no doubt that after seeing the reports, many night owl viewers had only one term in their mind - cow!

Indeed, it seems that there are no other adjectives. How to say, for many fans, they will be a little proud, because there is a film ticket they contributed in this record.

With the popularity of the box office on the first day and the fermentation of word-of-mouth, it can be predicted that the box office on the second day will not be lower than that on the first day, and may even refresh the record again.

Indeed, on October 2, many viewers even started to go to the cinema as soon as the cinema opened at 10 a.m. to catch up with the highest film.

After just having lunch, well, perfect. Of course, for most viewers who like to sleep in during the holidays, they will not choose to get up so early.

However, when they opened the app ticket purchase program, they found that there were no 2D tickets, not to mention the 3D screening hall.

Moreover, the more first tier cities, the more obvious this situation is. For most "social animals", traveling is too troublesome. During the national day, it is the most comfortable way to relax to have a good sleep at home and then watch a movie.

But no tickets? So there are no tickets?

Relatively speaking, some small cities are less nervous about tickets. Of course, 3D tickets are still hard to find. After all, there are few 3D projection halls in small cities!

The impact of the audience's surge in film viewing enthusiasm is directly reflected in the box office. Following the record breaking box office on the first day, the box office on the second day was 450 million, breaking the one-day box office record of the mainland film market again.

And with some theaters increasing the number of films arranged for "Avatar", many media predict that this is not the end, but the beginning!

Sure enough, the box office of "Avatar" increased every day in the next week. At the end of the golden week on October 7, the highest box office of "Avatar" finally broke through the 500 million mark.

In other words, in just one week, "Avatar" box office exceeded 3.3 billion!

For a time, all the media began to report, and even some official media began to pay attention.

"Avatar" has conquered all the audience with its almost epoch-making special effects pictures, and Han Fei's crew and "Tiangong" special effects company have once again attracted the pursuit of the audience.

In an interview with an official media, Han Fei also revealed some difficulties in the shooting process.

"What do you think is the most difficult part of shooting [avatar]?" the host asked.

Han Fei thought: "in fact, I don't think it's too difficult to shoot. What's really difficult is the preparation in the early stage and the special effects in the later stage."

The supporter asked curiously, "Oh? I see that the preparation time of [avatar] is really long. It took almost eight months. When I see other crew shooting, the shooting process is often difficult?"

"That's because they are other crew." Han Fei said confidently. Of course, this is a little crazy. He cut it directly in the later stage.

"The reason why the preliminary preparation took so long is that we created something out of nothing. We were creating a new world. At the time of shooting, our preliminary work had been sketched and the script was rigorous enough. It would be good to shoot according to the split shot script. As for the post production, you will find that many previous ideas are very difficult to achieve It doesn't seem difficult to imagine, but when you really do it, you will find that many technologies can't be reached, and you have to conquer them one by one. "

"Haven't you ever thought that since the technology can't be reached, or forget it?" the host asked jokingly,

Han Fei shook his head firmly: "no, never."

A short program less than half an hour also let the audience finally know why "Avatar" can get such a high box office.

No success is casual.